As PRO prepares to open 2026 PRO Cup Challenge applications, this is a discussion that shop owners do not want to miss.

Learn how the industry veteran supports women in the aftermarket and promotes the ally mindset in the SEMA News interview.

A new CEO for NASCAR, an IHRA acquisition and a new record for EV drag racing.

Led by DG Technologies President Mark Zachos, the session will cover new diagnostic standards and cybersecurity principles for modern vehicles.

News from around the industry.

The visit highlighted how the EPA's actions––ending the mandate on electric vehicles––are being felt across the auto industry.

The discussion will feature general updates, plus past winners and builders sharing highlights, challenges and more from participating in the PRO Cup Challenge.

Early sign-up is the most cost-effective way to plan for the industry's premier automotive event, November 3-6 in Las Vegas.

You won't want to miss out on this epic night filled with music and motorsports activations, Friday, November 6.

See the newest welding solutions from Miller at SEMA Central Hall Booth #23111. Meet our partners, win exclusive merch and get a hands-on experience with welding equipment that is built for the future.