From the SEMA Washington, D.C., office

(Left image) U.S. Environmental Protection Agency (EPA) Administrator Lee Zeldin, left, and Summit Products CEO Albert Marasco. (Right image) SEMA's Senior Director of Federal Government Affairs Eric Snyder, left, Zeldin, center, and Marasco.

Summit Products in Altoona, Iowa, recently hosted U.S. Environmental Protection Agency (EPA) Administrator Lee Zeldin, providing a tour of their facility and discussing ways the EPA can continue to support the automotive aftermarket industry and domestic manufacturing. 

During the visit, Administrator Zeldin discussed the EPA’s July action to recognize SEMA as a certification authority for aftermarket vehicle parts, issuing a groundbreaking advisory opinion stating that a SEMA Certified-Emissions certification qualifies as a reasonable basis under the Tampering Policy and companies can rely on this certificate to demonstrate compliance. With this formal recognition, the EPA established a regulatory pathway for companies to show in 49 states (excluding California) that they meet the Clean Air Act's emissions requirements. 

• Learn more about EPA's recognition of SEMA Certified-Emissions and what it means for aftermarket businesses. 

Administrator Zeldin also discussed the EPA’s implementation of its February Right to Repair guidance and President Trump’s Freedom to Fix memo, which sought to ensure every American can repair their vehicle and to provide aftermarket businesses with an EPA-recognized way to demonstrate their products are emissions certified.  

The visit to Summit Products was one of several stops Zeldin made in Iowa and Wisconsin to meet with regulated businesses, farmers, industry leaders and local officials. At Summit, he highlighted how the Trump EPA is supporting vehicle owners and aftermarket businesses. 

"Small businesses are the foundation of the American economy," said Administrator Zeldin. "It was great to visit and tour Summit Products, a proud SEMA member and small business, in Altoona, Iowa. SEMA is working hard to make sure that small businesses can continue to thrive and be competitive. At the Trump EPA, we are fully committed to doing our part, from helping to ensure Americans have the right to repair their own equipment to our recent decision to grant SEMA third-party certification authority over aftermarket parts. The Trump EPA will continue doing everything we can to support American farmers, truckers, car enthusiasts and others."

Summit Products CEO Albert Marasco led a tour that included Administrator Zeldin; Jim Macy, EPA Regional Administrator for Region 7 (covers Iowa, Kansas, Missouri, and Nebraska); Iowa State Senator Cherielynn Westrich, who is also the owner of MalWood USA, which manufactures hydraulic clutch pedal systems, and is a professional car builder/restoration expert; representatives from Dee Zee and Modern Parts Sales and Marketing; and SEMA's government affairs and councils and networks staff.

The tour provided a first-hand look at how Summit Products designs, manufactures, and tests products that upfit RVs, side-by-sides, UTVs, B-Vans, boats and other vehicles.  

Summit Products is one of many great examples of how a small aftermarket manufacturer can grow and thrive in today’s economy. Since 1998, Summit Products has designed and produced accessories for motor coaches just outside of Des Moines. Today, the company produces a wide range of accessories for high-end motor coaches designed to enhance appearance and add grace, including non-slip step edges and Awning Shark for rooftops. Summit Products is comprised of several divisions, including powder coating and plastic and metal fabrication, and the company also produces truck toppers and accessories to upfit UTVs and B-Vans under its Black River brand, along with glass and windows for buses, earth-moving equipment, boats, special vehicles, and more under its Fresco Glass brand. 

To host your federal lawmakers or government officials at your facility, contact Juan Mejia, SEMA's senior manager for federal government affairs, at juanm@sema.org. 

From the SEMA Washington, D.C., office

(Left image) U.S. Environmental Protection Agency (EPA) Administrator Lee Zeldin, left, and Summit Products CEO Albert Marasco. (Right image) SEMA's Senior Director of Federal Government Affairs Eric Snyder, left, Zeldin, center, and Marasco.

Summit Products in Altoona, Iowa, recently hosted U.S. Environmental Protection Agency (EPA) Administrator Lee Zeldin, providing a tour of their facility and discussing ways the EPA can continue to support the automotive aftermarket industry and domestic manufacturing. 

During the visit, Administrator Zeldin discussed the EPA’s July action to recognize SEMA as a certification authority for aftermarket vehicle parts, issuing a groundbreaking advisory opinion stating that a SEMA Certified-Emissions certification qualifies as a reasonable basis under the Tampering Policy and companies can rely on this certificate to demonstrate compliance. With this formal recognition, the EPA established a regulatory pathway for companies to show in 49 states (excluding California) that they meet the Clean Air Act's emissions requirements. 

• Learn more about EPA's recognition of SEMA Certified-Emissions and what it means for aftermarket businesses. 

Administrator Zeldin also discussed the EPA’s implementation of its February Right to Repair guidance and President Trump’s Freedom to Fix memo, which sought to ensure every American can repair their vehicle and to provide aftermarket businesses with an EPA-recognized way to demonstrate their products are emissions certified.  

The visit to Summit Products was one of several stops Zeldin made in Iowa and Wisconsin to meet with regulated businesses, farmers, industry leaders and local officials. At Summit, he highlighted how the Trump EPA is supporting vehicle owners and aftermarket businesses. 

"Small businesses are the foundation of the American economy," said Administrator Zeldin. "It was great to visit and tour Summit Products, a proud SEMA member and small business, in Altoona, Iowa. SEMA is working hard to make sure that small businesses can continue to thrive and be competitive. At the Trump EPA, we are fully committed to doing our part, from helping to ensure Americans have the right to repair their own equipment to our recent decision to grant SEMA third-party certification authority over aftermarket parts. The Trump EPA will continue doing everything we can to support American farmers, truckers, car enthusiasts and others."

Summit Products CEO Albert Marasco led a tour that included Administrator Zeldin; Jim Macy, EPA Regional Administrator for Region 7 (covers Iowa, Kansas, Missouri, and Nebraska); Iowa State Senator Cherielynn Westrich, who is also the owner of MalWood USA, which manufactures hydraulic clutch pedal systems, and is a professional car builder/restoration expert; representatives from Dee Zee and Modern Parts Sales and Marketing; and SEMA's government affairs and councils and networks staff.

The tour provided a first-hand look at how Summit Products designs, manufactures, and tests products that upfit RVs, side-by-sides, UTVs, B-Vans, boats and other vehicles.  

Summit Products is one of many great examples of how a small aftermarket manufacturer can grow and thrive in today’s economy. Since 1998, Summit Products has designed and produced accessories for motor coaches just outside of Des Moines. Today, the company produces a wide range of accessories for high-end motor coaches designed to enhance appearance and add grace, including non-slip step edges and Awning Shark for rooftops. Summit Products is comprised of several divisions, including powder coating and plastic and metal fabrication, and the company also produces truck toppers and accessories to upfit UTVs and B-Vans under its Black River brand, along with glass and windows for buses, earth-moving equipment, boats, special vehicles, and more under its Fresco Glass brand. 

To host your federal lawmakers or government officials at your facility, contact Juan Mejia, SEMA's senior manager for federal government affairs, at juanm@sema.org. 

Sponsored by Lincoln Electric

The Square Wave® 205 TIG Welder provides AC/DC TIG welding capabilities for aluminum, steel and stainless fabrication projects.

Explore welding, plasma cutting and automation for automotive fabrication at SEMA 2026, with live equipment demos plus guidance from Lincoln Electric.

At the 2026 SEMA Show, November 3-6, Las Vegas, custom car builders, fabricators and shop decision-makers can test featured Lincoln Electric welding and handheld plasma-cutting equipment in Central Hall, Booth 23413. Attendees can also explore metal fabrication, CNC plasma cutting, welding automation and collaborative robot welding through live, connected demonstrations.

Start With the Work, Not the Machine

Before comparing equipment, define the work it needs to perform. Start with the materials, thicknesses, processes, available power, movement between work areas and recurring setup or quality challenges.

• What materials and thicknesses does the shop encounter most often?
• Which processes are used regularly?
• Where do setup time, training demands or rework create friction?
• Is there a repeatable cutting or welding task that may warrant an automation evaluation?

The FlexCut® 45 Plasma Cutter delivers portable metal cutting performance for fabrication, repair and automotive projects.

Evaluate the Complete Experience

• Control layout: Are commonly used settings easy to locate and adjust?
• Setup: What changes when the process, material or application changes?
• Mobility: Can the equipment be positioned where the work takes place?
• Repeatability: Does the setup support a repeatable process under appropriate conditions?
• Shop fit: Will the equipment work with available space, input power and production flow?

The POWER MIG® 220 AC/DC Multi-Process Welder supports MIG, Flux-Cored, Stick and AC/DC TIG welding in a single machine for automotive fabrication and repair applications.

Bring a Real Shop Challenge to SEMA

Bring project photos, material details, available input power, current process information and examples of recurring problems. The goal is to leave with better firsthand information about which capabilities fit the work and what next step makes sense.

The Cooper® Welding Cobot helps shops automate repetitive welding tasks while maintaining operator involvement and production flexibility.

Put the Welding and Cutting Equipment to Work

All featured welding and handheld plasma-cutting products listed below will be available for attendees to operate with guidance from Lincoln Electric specialists.

Featured Welding Equipment

• Sprinter™ 180Si Stick Welder
• Elevate™ SLi Battery-Powered Welder
• Square Wave® 205 TIG Welder
• POWER MIG® 215 MPi™ Multi-Process Welder
• POWER MIG® 262MP Multi-Process Welder
• POWER MIG® 211i MIG Welder
• POWER MIG® 220 AC/DC Multi-Process Welder

Featured Plasma-Cutting Equipment

• FlexCut® 35 Air Plasma Cutter
• FlexCut® 45 Plasma Cutter

Special SEMA Show special pricing will be available on select equipment. Stop by the booth to try the equipment and ask about available show special pricing, product options and purchasing information. Product availability, pricing and offer terms may vary.

Follow the Part From Cut to Weld

Lincoln Electric will demonstrate a connected CNC plasma cutting and collaborative robot welding workflow using the Torchmate® 4400 CNC plasma cutting table and the Cooper® Welding Cobot. The fully assembled 4' x 4' Torchmate® 4400 is designed for small businesses and educational environments.

The Torchmate® 4400 will cut phone-holder components, and the Cooper® Welding Cobot will weld them together. Attendees who take part in the demonstration experience can receive a finished desktop phone holder, while supplies last.

The demonstration gives visitors a practical look at how automated cutting, part preparation and welding automation can work together in a real-world metal fabrication workflow. It also creates a starting point for discussing whether a suitable application warrants a deeper automation evaluation. Lincoln Electric team members will be available to discuss application requirements, show special pricing and automation financing options. Program availability, eligibility and terms may vary.

The demonstration gives visitors a practical look at how automated cutting, part preparation and welding automation can work together in a real-world metal fabrication workflow.

The Torchmate® 4400 CNC plasma cutting table demonstrates automated part production for small businesses, fabricators and educational programs.

See the Flex Lase™ Handheld Laser Welding System 

Lincoln Electric will also feature the Flex Lase™ handheld laser welding system, a 2kW solution built for high-precision welding with travel speeds up to four times faster than a typical TIG process. Its easy-to-use interface helps get new operators up to speed quickly, and its focused heat input helps reduce distortion and spatter. 

Flex Lase will be on display only; there will be no live laser welding in the booth. Attendees are encouraged to stop by, see the system up close, and ask a booth team member to schedule an in-person demonstration after the show. 

See the Start•All® Jump•Pack Lineup

Rounding out the booth's focus on practical automotive equipment, Lincoln Electric will feature four Start•All® Jump•Pack models designed to provide portable starting power and charge devices on the go. Attendees can compare the lineup and speak with Lincoln Electric team members about selecting the right model for their vehicle and application.

• Start•All® Jump•Pack 2500A
• Start•All® Jump•Pack 5000A
• Start•All® Jump•Pack 10000A
• Start•All® Jump•Pack 12V/24V

See Welding, Cutting and Automation in Action

Lincoln Electric at the 2026 SEMA Show
November 3–6, 2026
Las Vegas Convention Center
Central Hall, Booth 23413
lincolnelectric.com

By SEMA News Editors

The start of the 2026 SEMA Show, November 3-6 in Las Vegas, is just a few short weeks away, so if you haven't booked your hotel yet, now is the time to secure your room through OnPeak, the SEMA Show's official housing provider, to not only get the best possible rates, but accommodations that will help you maximize your week at the aftermarket's premier industry event.

While rooms are still available, space is limited. The official 2026 SEMA Show hotel block at semashow.com/hotel includes a range of options, including the following properties*:

• Hilton Grand Vacations Club (Elara, Flamingo, Strip and Paradise)
• MGM Grand
• New York New York
• Park MGM
• SAHARA

Attendees who book through the official 2026 SEMA Show hotel block, managed by onPeak, can earn eligible hotel loyalty rewards points while taking advantage of discounted rates, flexible reservation policies and convenient access to Las Vegas' top hotels. Hotel reservations for the 2026 SEMA Show are available at semashow.com/hotel.

Whether you're traveling solo or coordinating accommodations for your entire team, booking through the official SEMA Show housing provider offers benefits you won't find through many third-party booking sites.

Earn Hotel Loyalty Rewards When Booking in the SEMA Show Block

One of the biggest advantages of booking through the official SEMA Show hotel block is that eligible reservations can earn hotel loyalty rewards points. Simply enter your rewards program information during the booking process, then confirm it again at check-in to receive eligible credit for your stay.

For example, Marriott Bonvoy members can earn points by:

• Booking a participating Marriott or MGM property through the official onPeak reservation system.
• Entering their Marriott Bonvoy membership number in the "Hotel Rewards" section during checkout.
• Providing the same membership number again when checking in at the hotel.

It's one more way your trip to the SEMA Show can continue delivering value long after you leave Las Vegas.

Exclusive Rates With Price-Match Protection

SEMA negotiates discounted hotel rates exclusively for attendees, often below publicly available pricing. Instead of spending hours comparing booking sites, attendees can reserve with confidence through the official hotel block.

If you happen to find a lower qualifying rate elsewhere, the official housing provider also offers price-match protection, giving you another reason to book early through semashow.com/hotel.

Flexible Reservations

Travel plans can change, and the official SEMA Show hotel block is designed with that in mind. Reservations can be modified or canceled without penalty through October 8, and full prepayment is not required at the time of booking, offering flexibility that many online travel sites don't.

Simple Group Booking

Managing hotel reservations for multiple employees doesn't have to be complicated. The onPeak system allows companies to reserve multiple rooms with immediate confirmation, assign guest names later and choose whether to manage payments centrally or individually.

Sustainable Travel Options

Attendees interested in making more environmentally conscious travel decisions can also explore sustainability information for participating hotels through onPeak. The platform provides resources that help travelers identify properties and practices that align with their sustainability goals.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

* All prices subject to change. Check semashow.com/hotel for the latest pricing and information. 

By SEMA News Editors

The 2026 SEMA Show, November 3-6 in Las Vegas, serves as the stage for the newest products, technologies and trends shaping the automotive aftermarket. And recognized as the No. 1 destination for buyers and media at the SEMA Show, the New Products Showcase gives exhibitors a dedicated display for their latest innovations and best-selling products.

Below, preview some of the brand-new products that will debut at the 2026 SEMA show, and get a glimpse at the SEMA Show plans for a few of the industry brands that will have a presence on the Show floor.

HayesX

Booth #24655

HayesX will be unveiling it HayesX-250, an electric Vertical Takeoff and Landing (eVTOL) aircraft, at the 2026 SEMA Show, the company announced. Often referred to as a flying car, the HayesX-250 bridges the automotive and aviation worlds, and is designed and fully compliant with the US FAA Part 103 regulations for ultralight vehicles. No pilot license is required to fly the aircraft.

Key safety features include a Formula 1-inspired protective roll cage, aviation-grade materials, validated manufacturing processes, multiple layers of system redundancy and a whole-aircraft parachute system.

See HayesX on the SEMA Show floor

Juggernaut USA

Booth #12581

Juggernaut USA will be exhibiting at the SEMA Show for the first time, and will be introducing its full-coverage skid plates and underbody armor made from ¼-in. 5052-H32 aluminum, and is cut, formed and powdercoated in the company's own shop in Wheat Ridge, Colorado. No imported plates, no outsourced steps. Every plate bolts on without drilling, keeps oil-change access open and carries a lifetime manufacturer's warranty.

The company currently builds armor for Ford trucks (F-150, Raptor, Super Duty, Ranger, Expedition), Chevy and GMC HD trucks, the Toyota Tacoma, and Ram ProMaster and Mercedes Sprinter adventure vans, with more platforms on the way.

See Juggernaut USA on the SEMA Show floor

Black Forge Trucks

Booth #12010

Black Forge will debut RuggedGate, a patent-pending steel tailgate cap, at the 2026 SEMA Show.

Every late-model pickup carries a plastic cap across the top edge of the tailgate. It's a cosmetic part sitting in a structural spot. The retaining clips work loose over a few months of normal use, and the cap eventually tears off, usually under load in the middle of a job. RuggedGate is a steel tailgate cap that bolts to the truck's factory mount points.

RuggedGate installs over the existing cap, whether it's cracked, broken, or already gone. No drilling, no adhesive, no trip to a body shop. Eight pre-stamped holes land on the factory access-plate screw locations and the original screws hold it down, so install runs about two minutes. Mounted, it sits flush and looks like factory equipment.

See Black Forge Trucks on the SEMA Show floor

Apollo Sprayers

Booth #34159

Apollo Sprayers International, Inc., a manufacturer of HVLP electric painting systems, will be showcasing its Maxi-Miser line of automotive painting systems at the 2026 SEMA Show.

Maxi-Miser is Apollo Sprayers' product line built specifically for automotive collision and refinish work. Shop owners, custom paint shops and mobile technicians. Maxi-Miser systems are engineered to address overspray, transfer efficiency and compressor contamination issues directly, according to the company, and will be the focus of Apollo Sprayers' presence on the show floor. For those who have not yet worked with Maxi-Miser painting systems, the company will offer a hands-on look at the equipment in operation, along with the opportunity to speak directly with the Apollo Sprayers team members who design and support it.

Apollo Sprayers' booth will feature its core Maxi-Miser lineup, including the Maxi-Miser 3000 PRO, the PRECISION-6 PRO and the POWER-6 VS.

See Apollo Sprayers on the SEMA Show floor

By SEMA News Editors

Limited spots remain for November and December SEMA Garage Los Angeles and SEMA Garage Detroit AUTEL ADAS training sessions.

As demand for advanced driver assistance system (ADAS) expertise continues to rise, SEMA Garage is once again partnering with AUTEL to deliver hands-on, in-depth training designed to keep repair professionals ahead of rapidly evolving vehicle technology. These highly sought-after sessions focus on ADAS fundamentals, calibration techniques and proper reporting practices--skills that are becoming increasingly critical as more ADAS-equipped vehicles enter the market.

The next opportunity to participate in this training takes place at SEMA Garage Los Angeles, where space is limited and registration is filling quickly. SEMA Garage Los Angeles will host its next AUTEL ADAS training session on Tuesday, November 17, and Wednesday, November 18, with an optional expanded third day of training on Thursday, November 19, at the facility located at 1577 Valley Vista Dr., Diamond Bar, CA, 91765. (View on Google Maps here). 

SEMA Garage Detroit will then host its next AUTEL ADAS training session on Tuesday, December 1, and Wednesday, December 2, with an optional expanded third day of training on Thursday, December 3, at the facility located at 14655 Jib St., Plymouth, MI, 48170. (View on Google Maps here). 

For attendees looking to take their training even further, SEMA Garage now offers an exclusive expanded third day of instruction. The optional Day 3––November 19 at SEMA Garage Los Angeles and December 3 at SEMA Garage Detroit––builds on the two-day curriculum by applying diagnostics, decision-making and liability awareness to real-world ADAS calibration scenarios. Rather than standalone lectures, participants work through hands-on exercises designed to reinforce confidence and accuracy in the field. To participate, select the "3-Day" option when registering on the Autel website. Note: The "Day 3" option requires an additional fee. 

How to Reserve Your Spot 

👉 Reserve your spot now at the Autel Academy website by: 

• Visiting autel.us/autel-academy.
• Select ADAS TRAINING.
• Navigate to the "Detroit" tab, and click REGISTER.

Previous SEMA Garage AUTEL training sessions sold out quickly, and organizers encourage early registration for both0 limited-capacity events.

Want more details? Read a recap article here, or reach out to Autel via email to academy@autel.com or visit autel.us/autel-academy for details.

By SEMA News Editors

The Press Conference Schedule for the 2026 SEMA Show––November 3-6, Las Vegas––is now available, featuring an exciting lineup of exclusive announcements, product debuts and vehicle unveilings from some of the industry's leading brands and innovators. 

Attendees will have a front-row seat to the news, technologies and trends set to shape the future of the automotive aftermarket. From cutting-edge tools and performance products to groundbreaking vehicle builds and industry-first innovations, the press conferences offer an early look at the developments that will generate buzz long after the Show concludes. 

Qualified attendees are encouraged to register now and secure their badges in advance. For more information, visit SEMAshow.com. 

Official 2026 SEMA Show Press Conference Schedule 

(As of October 12, 2026; all times PST; subject to change) 

Tuesday, November 3

• 7:30 a.m.-8:50 a.m. SEMA Show Kickoff Breakfast, Featuring Best New Products Announcement (Westgate Ballrooms)
   
• 9:00 a.m.-9:20 a.m. Ford Powers What Builders Imagine (West Hall, Booth #55033)
   
• 9:30 a.m.-9:50 a.m. Mitsubishi Motors Returns to SEMA for the First Time Since 2012 (West Hall, Booth #52249)
   
• 10:00 a.m.-10:20 a.m. Toyota Walkaround with Rutledge Wood and Friends (Central Hall, Booth #22200)
   
• 10:30 a.m.-10:50 a.m. Ringbrothers 1965 Pontiac GTO Reveal (Central Hall, Booth #23889)    
   
• 11:00 a.m.-11:20 a.m. Rumblebee x Jay Leno (North Hall, Booth #10030)
   
• 11:30 a.m.-11:50 a.m. Meguiar's 125th Anniversary & Unveiling (Central Hall, Booth #22357) 
   
• 12:00 p.m.-12:20 p.m. Holley Performance Brands: What's Next (Central Hall, Booth #22463)
   
• 12:30 p.m.-12:50 p.m. BluePrint Debuts '55 Bel Air w/ CAL Auto Creations (Central Hall, Booth #23243) 
   

• 1:30 p.m.-1:50 p.m. CTEK Introduces New Boosters (Central Hall, Booth #23933)
   
• 2:00 p.m.-2:20 p.m. BILDTRAK: David Choe Debuts the BILDTRAK G-1 Mapping System (South Hall-Lower, Booth #43253)
   
• 2:30 p.m.-2:50 p.m. Granatelli Motor Sports to Unveil His and Hers 1973 Chevrolet Trucks (Central Hall, Booth #24717)
   
• 3:00 p.m.- 3:20 p.m. SHOWA Performance: A New Era on Four Wheels (West Hall, Booth #55217)
   
• 3:30 p.m.-3:50 p.m. SEMA Battle of the Builders: Top 3 Motorcycle Announcement and Top 40 Automotive Announcement (Central Hall, Booth #24743)
   
• 4:00 p.m.-6:00 p.m. NAPA Press Conference (Media Center, Room S219)
   
• Time TBD DRIVEN Press Conference (Booth #24743)
   

Wednesday, November 4

• 9:30 a.m.-9:50 a.m. TOPDON Unveiling Revolutionary Diagnostic Tool (South Hall-Upper, Booth #37183)
   
• 10:00 a.m.-10:20 a.m. ASA Automotive: ASA Shifts Into the Next Gear with OMNI (South Hall-Lower, Booth #43059)
   
• 10:30 a.m.-10:50 a.m. HayesX Unveils HayesX-250 Flying Vehicle at SEMA (Central Hall, Booth #24655)
   
• 11:00 a.m.-11:20 a.m. Power Service Diesel Additives: New Flush Data: Lower DEF, Higher Torque (Central Hall, Booth #23425)
   
• 11:30 a.m.-11:50 a.m. ORACLE Lighting: Lensless Headlight Line Grows (Central Hall, Booth #23763)
   
• 12:00 p.m.-12:20 p.m. ORACLE Lighting: Oracle Lighting Awards Presentation (Central Hall, Booth #23763)
   
• 12:30 p.m.-12:50 p.m. Unleash the Trail: Marstrail Global Brand & Product (West Hall, Booth #59225)
   
• 1:00 p.m.-1:20 p.m. Mobile Lift Concepts: Introducing the MobileMech Mobile Lift Trailer! (North Hall, Booth #13161)
   
• 1:30 p.m.-1:50 p.m. Landscape Durable Tires: Landscape Puts Tire Durability to the Test (South Hall-Lower, Booth #48225)
   
• 2:00 p.m.-2:20 p.m. All Clear Diagnostics and Calibration: Dynamic Unveils M.A.R.S.: Rethinking Mobile ADA (South Hall-Upper, Booth #35239)
   
• 2:30 p.m.-2:50 p.m. Martech Corporation: Unveiling the El Loco Murcielago Kustom Batmobile (South Hall-Upper, Booth #37139)
   
• 3:30 p.m.-3:50 p.m. SEMA: Battle of the Builders Presented by Mothers High Performance Car Care Top 12 Announcement (Central Hall, Booth #24743)
            

Thursday, November 5                     

• 3:30 p.m.-3:50 p.m. SEMA Battle of the Builders Presented by Mothers High Performance Car Care: 1st, 2nd and 3rd Place Motorcycle Announcement and Top 4 Automotive Finalists Announcement (Central, Booth #24743)
           

Friday, November 6                                              

• 11:00 a.m.-11:20 a.m. SEMA Battle of the Builders Presented by Mothers High Performance Car Care Overall Automotive Winner Announcement (Central, Booth #24743)

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

By SEMA News Editors

The light-truck segment has become a dominant force in the U.S. automotive landscape, extending well beyond traditional pickups. Pickups, SUVs, CUVs and vans now account for nearly two-thirds of vehicles on the road, and more than 80% of new-vehicle sales come from these segments. And that continued shift is creating a broad range of opportunities for the specialty-equipment industry.

According to the "SEMA Light-Truck Snapshot," pickups remain a significant part of the market, representing about 20% of vehicles on the road. More than $15 billion is spent annually to accessorize and modify pickups, which account for about 30% of the overall specialty-parts market. At the same time, the segment is diversifying as new midsize and small pickups introduce additional platforms for accessories and utility products.

SUVs continue to offer significant opportunities, particularly as automakers expand their off-road-focused offerings in response to consumer demand. The Jeep Wrangler remains one of the most modified vehicles on the road, while the Ford Bronco has continued to gain sales.

CUVs have emerged as another major opportunity. They account for about half of new-vehicle sales and more than 30% of vehicles on the road. Their growing association with outdoor recreation, utility and rugged capability has helped drive CUV accessory sales to 16% of the market.

With more than $30 billion spent each year on accessories and modifications for light trucks, the segment represents a substantial and growing market for specialty-equipment businesses.

The full report goes much further. The new "SEMA Light-Truck Snapshot" provides a deeper look at the trends, vehicle segments and opportunities shaping this market.

The SEMA Light-Truck Snapshot is free for SEMA members and $2,000 for non-members.

Download the full "SEMA Light-Truck Snapshot" report for a closer look at the data and findings.

By SEMA News Editors

The 2026 SEMA Fest lineup is revving up for a high-energy finale to SEMA Week, with drifting demonstrations, exotic and hypercar displays, motorsports attractions and live music taking over the SEMA Show campus on Friday, November 6. Tickets are available at semafest.com.

Don't wait until they sell out. Purchase your tickets and explore options including the SEMA Show - Friday pass available at semafest.com.

Motorsports and Automotive Activations at 2026 SEMA Fest

OPTIMA will bring drifting demonstrations to SEMA Fest, showcasing the precision, speed and car-control skills that have made drifting a popular part of the automotive enthusiast scene.

The Globe of Death will add another dose of spectacle, with riders navigating a spherical steel structure at high speed.

Supercar Saturdays Florida will also return to SEMA Fest after making its debut last year. The organization will showcase a selection of rare hypercars and exotic vehicles, adding some of the world's most exclusive performance cars to the event's collection of featured vehicles.

Together, the demonstrations and vehicle displays will give enthusiasts an up-close look at different sides of automotive performance and car culture.

Live Music Closes Out SEMA Week

The automotive attractions will be joined by a four-band lineup headlined by multi-platinum punk-rock band The Offspring.

The Southern California group will bring its catalog of hits, including "Self Esteem," "Come Out and Play," "The Kids Aren't Alright" and "Pretty Fly (For a White Guy)," to the SEMA Fest stage.

Jimmy Eat World will add its alternative-rock sound to the lineup, while 311 will bring its mix of rock, reggae, funk and hip-hop influences. California rock band The Alive rounds out the bill.

"SEMA Fest represents where our industry is headed, at the crossroads of innovation, lifestyle and cultural relevance," said Tom Gattuso, SEMA vice president of events. "By bringing together the world's premier automotive gathering with iconic music, immersive automotive experiences and enthusiast access, we are creating a powerful platform that expands the reach of car culture, strengthens engagement with new audiences and sends SEMA Week out on a high-energy, high-impact note."

SEMA Fest serves as the public-facing finale of SEMA Week, extending the SEMA Show experience into an evening celebration of automotive culture, motorsports and music.

Tickets are available at semafest.com, including general admission, VIP concert access and combination tickets that provide access to both SEMA Fest and Friday public access to the SEMA Show.

For more information about the SEMA Show and SEMA Week, visit SEMAShow.com.

By SEMA News Editors

With the October 16 deadline fast approaching, builders planning to display a vehicle at the 2026 SEMA Show have one final opportunity to enter the SEMA Battle of the Builders Presented by Mothers High Performance Car Care. Builders can submit an entry while securing their vehicle's Show placement, but a feature vehicle space or booth space must be secured by October 16 to remain eligible.

Enter at semabotb.com.

Now in its 13th year, the SEMA Battle of the Builders Presented by Mothers High Performance Car Care has become a proving ground for custom vehicle builders exhibiting at the SEMA Show. For 2026, the competition is expanding beyond four wheels with the debut of the SEMA Battle of the Builders: Bike Builder Shootout, creating a new opportunity for custom motorcycle builders to earn industry recognition on the SEMA Show stage. Entries will be evaluated separately by motorcycle industry judges based on craftsmanship, design innovation and overall execution, with entries advancing through the competition until one builder is ultimately named the overall Bike Builder champion.

The Bike Builder Shootout joins the program's four core automotive competition classes: Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns. As in years past, winners from these four classes will advance through the competition, with one ultimately named overall Battle of the Builders champion.

Supporting the Next Generation of Builders With the BFGoodrich Young Guns

Builders age 29 and younger can enter the BFGoodrich Young Guns category, which continues to provide emerging talent with increased visibility and opportunities to compete alongside some of the industry's most respected names.

If you have a 2026 SEMA Show build, you can enter the Battle of the Builders competition while working to secure its Show placement. The BOTB operations team will review applications and verify the vehicle's status for displaying at the 2026 SEMA Show. To continue in the competition, the vehicle's feature vehicle space or booth space must be secured by October 16, 2026.

If you have already secured a spot on the 2026 SEMA Show floor for your build, you can enter now at semabotb.com.

Enter the 2026 SEMA Battle of the Builders Presented by Mothers High Performance Car Care today.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

Note: Battle of the Builders entrants may enter while working to secure their vehicle's placement at the SEMA Show. However, the vehicle must have its feature vehicle space or booth space secured by October 16, 2026, to continue in the 2026 BOTB competition. Applying for the Battle of the Builders does not grant a vehicle a spot at the 2026 SEMA Show.

To apply for a feature vehicle space at the 2026 SEMA Show, a SEMA Show exhibiting company must sponsor the space. Once sponsorship has been secured, builders can apply for a feature vehicle space here. See the feature vehicle rules and regulations for additional information. Questions about applying for a feature vehicle space can be directed to Maurice O'Connell at mauriceo@sema.org.