Here’s a first look at the Corvette C8 in RHD configuration, which means Australia, Japan and the UK should be getting giddy.

Although GM showed a single image of the C8 cabin in RHD guise nearly a year ago, we have yet to see any official release, press images, or even a prototype from Chevrolet.

Talking to CorvetteBlogger, Corvette Chief Engineer Tadge Juechter stated “some of us are actually driving them around… it’s very strange to be driving a Corvette with the steering wheel on the right-hand side. We’ve built some and we’ll be doing some of our pre-production testing now in the U.S.”

Fascinatingly though, this is the first time we’ve seen a single prototype.

Expect an official debut in the coming months, with an on-sale date TBD.

Photo credit: Brian Williams, SpiedBilde

Here’s a first look at the Corvette C8 in RHD configuration, which means Australia, Japan and the UK should be getting giddy.

Although GM showed a single image of the C8 cabin in RHD guise nearly a year ago, we have yet to see any official release, press images, or even a prototype from Chevrolet.

Talking to CorvetteBlogger, Corvette Chief Engineer Tadge Juechter stated “some of us are actually driving them around… it’s very strange to be driving a Corvette with the steering wheel on the right-hand side. We’ve built some and we’ll be doing some of our pre-production testing now in the U.S.”

Fascinatingly though, this is the first time we’ve seen a single prototype.

Expect an official debut in the coming months, with an on-sale date TBD.

Photo credit: Brian Williams, SpiedBilde

 By Ashley Reyes

Submissions are being accepted for SEMA-member companies to participate in the 2021 Ford Project Vehicle Program.

Open to SEMA member company manufacturers, designers and/or retailers dedicated to supporting new product development, companies must be willing to actively promote the vehicle with their products through an established marketing plan and be financially capable of spending promotional dollars.

The Ford booth at the 2021 SEMA Show will highlight the following vehicles in addition to its existing lineup. The provided links below will allow you to research these products as well as find high-resolution images for your proposal rendering.

• ’21 Ford Bronco (2-Door/4-Door)
• ’21 Ford Bronco Sport
• ’21 Ford Transit
• ’21 Ford Super Duty
• ’21 F-150 (with Pro Power Onboard)
• ’21 Ford Ranger
• ’21 Mach E
• ’21 Ford Expedition
• ’21 Ford Mustang (2.3L EcoBoost/5.0L GT)

Information for the above models can be found at Ford’s media website.

2021 Ford Project Vehicle Program

Proposal Submission Deadline: March 8, 2021
Award Recipient Notification Date: by May 7, 2021

All project vehicle requests must meet the Ford Aftermarket Project Vehicle Program Criteria shown below.

Please submit your project request in two parts:

1.  E-mail a one-page project summary—must be received by February 15, 2021.

Include bullet points for:

• Vehicle/theme.
• Vehicle modifications.
• New product development.
• Promotional plan.
• Vehicle display location at the 2021 SEMA Show.

2. E-mail, mail or send a link to where the files can be download of a detailed project proposal—must be received by March 8, 2021.

Include detail supporting the one-page project summary on company letterhead, a color rendering, and past project vehicles examples.

Information on Ford vehicles is available at www.ford.com.

Ford Aftermarket Project Vehicle Program Criteria

Aftermarket companies requesting project vehicles should be:

• A Manufacturer or Designer/Restyler dedicated to supporting new product development.
• Financially capable and willing to spend promotional dollars.
• Actively promoting the vehicle with their product(s) through an established marketing plan.
• A current SEMA member.

Aftermarket companies receiving project vehicles must:

• Feature the vehicle in a booth at the 2021 Las Vegas SEMA Show.
• Use Ford accessory products as specified and provided by Ford Motor Company.
• Register and keep the vehicle in your company name during the entire contract period.
• Purchase and maintain $3 million in general liability Insurance, $3 million in automotive liability insurance, $1 million employer liability and demonstrate workers compensation coverage; an umbrella policy may be used to achieve coverage limits.
• Commit to feature the vehicle with the Ford logo intact and visible.
• Order a California-certified vehicle if you intend to register or use the vehicle primarily in California or any other state that has adopted California emissions standards. Failure to do so may subject you to a state fine.
• Make vehicles available to Ford or its Dealers for display, at the owner’s discretion.
• Submit written quarterly status reports for a period of 18 months, as specified in the contract, stating:

1. Product development.
2. Modifications to the vehicle.
3. Events (including dates, location and type of event).
4. Media exposure (originals or color copies).
5. Company advertising featuring the vehicle.
6. Social Media exposure with statistics.
7. A copy of your current vehicle registration.

Please submit Project Vehicle proposals to:

Ford Motor Company
21175 Oakwood Blvd., PDCDC MD579        
Dearborn, MI 48124    
Attn: Nick Terzes and Kyle Ebner                      
semainfo@ford.com

By SEMA Editors

SEMA is still accepting applications for the 2021 SEMA Memorial Scholarship and Loan Forgiveness Program. Scholarships are available to students pursuing a degree or certification that leads to a career in the automotive industry, and loan forgiveness is available to employees of SEMA-member companies.

“It’s no secret that this past year has had its challenges. Now more than ever, SEMA is available to help support future industry innovators by providing financial assistance to current students and recent graduates who have outstanding student debt,” said SEMA Senior Manager of Professional Development Gary Vigil. “There are thousands of talented, hard-working individuals seeking careers in the automotive aftermarket. The SEMA Scholarship is designed to support this next generation and allow them to focus on their studies and work, rather than be burdened with tuition costs. The Loan Forgiveness program is intended to provide financial assistance to employees of SEMA-member companies with outstanding student loans.”

Awards of up to $5,000 are available to qualified individuals. Complete details and the online application are available until March 1.  

For more information, contact SEMA Project Manager, Member Services Byron Bergmann at 909-378-4859 or byronb@sema.org.

 By SEMA Editors

Exhibit at the 2021 SEMA Show to shine the spotlight on your company in front of tens of thousands of qualified buyers looking for the best that the specialty automotive market has to offer.

In addition to buyers, the Show also attracts thousands of traditional media and social media influencers, ready to let the rest of the world know about your products and applications, opening up even more sales opportunities well after the Show concludes.

Access SEMA's worldwide network and create more opportunities to sell. Be there to reconnect at the 2021 SEMA Show, Tuesday-Friday, November 2-5, Las Vegas.

Reserve your spot for 2021 at www.SEMAShow.com/buyabooth.

For additional information about exhibiting at the SEMA Show, visit www.SEMAShow.com/exhibitor.

By Fredy Ramirez

SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

ACT
SFI-Approved Pressure Plate and Flywheels for Audi and VW

Advanced Clutch Technology (ACT) has released the new VW016 Pressure Plate. The VW016 features a more efficient cover design, resulting in better release and pedal feel. This Pressure Plate replaces the VW014 in the VW7 and VW8 Series Kits. We have also released two new Streetlite Flywheels the 601300, supersedes the 600830 in the VW7 Kits, and the 601301, supersedes the 600831 in the VW8 Kits. All other Kit Components remain the same (see spec sheet for detailed application listings).

ACT’s VW7 and VW8 Clutch Kits for these Euro Applications, include a Heavy Duty Pressure Plate, Streetlite Flywheel, a choice of Disc, Release Bearing, and an Alignment Tool. The Heavy Duty Pressure Plate incorporates hardened diaphragm fingers for decreased wear and provides a 30% increase in clamp force over the stock unit.

The ACT Street Clutch Kit provides a moderate and consistent pedal feel, smooth engagement, and significantly improved durability. These kits meet SFI Spec 1.1 and have increased torque capacity up to 399 FT-LB.

The ACT Race Clutch Kits combine the Heavy Duty Pressure Plate with a Cerametallic Xtreme Race Disc, which is available in a 6-Pad Spring-Centered Hub Design. These discs are highly durable while allowing for quick shifting. The Xtreme Race Discs are for high-powered engines and recommended for track use only. The ACT Race Clutch Kits meet SFI Spec 1.1 and are rated to hold up to 511 FT-LB of torque at the crank.

Website: www.advancedclutch.com

Bully Dog
Thruster

Bully Dog is excited to introduce the Bully Dog Thruster, a throttle-enhancement device. The device simply plugs in-line between the pedal-position sensor and the OE wiring harness to improve throttle response.

The Bully Dog Thruster is emissions safe, warranty-safe, and there is a CARB EO for many applications.

Website: www.bullydog.com

Edge Products
Evolution CTS3 for the 2003-2012 Dodge/Ram Cummins Turbo Diesel

Introducing the next generation Evolution CTS3 for the 2003-2012 Dodge/Ram Cummins Turbo Diesel with the all-new, full-Color Touch Screen. The CTS3 will continue to include all of the great features, benefits, and extended coverage from the CTS2 product line, all while adding a sleek, new exterior and cutting-edge screen. The best look in the industry delivered via a revamped, slim case design and a 5-in. full-color capacitive edge-to-edge display with true swipe screen technology. Not only is the display sharper, but the higher resolution screen delivers a tremendous pixel ratio and top-notch graphics. CARB EO coverage also allows the Cummins Evo CTS3 to be sold in all 50 states!  New screen layouts, faster processing speeds, and WiFi update capability are just a few things that set the Evolution CTS3 apart from all other competitors.

Features/Benefits

• Most comprehensive, state-of-the-art, multi-gauge/tuner touch-screen display on the market.
• 3rd Generation design is faster and more capable than ever.
• Power levels designed for daily driving, towing, performance and extreme
• Gains of up to 175 hp and 470 lb.-ft. torque.
• Simple installation—just plug into OBDII port. No wiring required.
• Monitor key vehicle parameters like EGT, regen cycles, trans temp, boost, RPM and dozens more.
• Full color, 5-in. capacitive touch screen with auto-dimming.
• Offers crystal-clear data at your fingertips.
• Highly customizable gauges and backgrounds.
• Boots up directly to gauge screen upon key cycle.
• Swipe capability allows easy switching between screens as needed for towing, performance, economy, etc.
• Built-in performance meter measures 0-60, ¼-mile times and more.
• Advanced integrated data logger with export capability.
• Ability to add vehicle licenses to tune multiple vehicles with one product.
• Read and Clear DTC codes.
• Wi-Fi updateable.

Website: www.advancedclutch.com

Falken Tires
Eurowinter Studless Winter Performance Tire

Falken Tires has introduced the new Eurowinter HS01 and HS01 SUV Studless Winter Performance Tire, offering excellent winter traction for today’s sedans, coupes, SUVs and CUVs. The Eurowinter HS01 offers an improved tread compound over its predecessor, the Eurowinter HS449, enabling drivers accustomed to snow on roadways to perform even more effectively, thanks to the Eurowinter tire line’s confident grip and its predictable performance in ice and snow.

Equally important, Falken’s proprietary 4D Nano Design and its silica dispersion technology ensures the winter performance studless HS01 remains pliable and functional in freezing temperatures, while 3D Canyon Sipes and its biting edges provide increased snow and ice traction without compromising vehicle stability. Additionally, a new uni-directional tread pattern, with central transverse grooves extending from the center area that expand in width to the shoulders, facilitates higher levels of snow performance and more efficient water dispersion—via wider exits—for improved wet grip and hydroplaning resistance.

Website: www.falkentire.com

By Ashley Reyes

Two Facebook Live Chats have been added to the SEMA Virtual Education calendar. Please save the dates for the following upcoming sessions, where you will hear innovative strategies, information and learnings from empowering professionals in industry segments such as human resources, digital marketing, emissions compliance, and more.   

For a comprehensive library of on-demand sessions that members can access anytime, visit www.sema.org/virtual-education.

Tuesday, February 23, 2021 – Resume Do’s and Don’ts  

Series: Perfecting Your Job Search Series, powered by SBN
Track: Industry Segments, powered by SEMA Councils and Networks

Resumes typically provide the first impression of your qualifications to a prospective employer. With so many people looking for jobs, it’s important to know how to make your resume stand out. Learn the do’s and don’ts of creating a stand-out resume – including what to focus on, items to highlights, and what to leave out during the interview to make sure you get that call back.

Register here.

Wednesday, February 24, 2021 – The Customer Journey: From Digital Onlooker to Repeat Buyer

Track: Marketing & Sales

Today’s customer journey is an ongoing blend of online and offline interactions. In this one-of-a-kind session, you’ll receive practical strategies on how to seamlessly navigate the entire sales process and walk away knowing how to attract customers through a 5-Star digital experience that matches the experience offered in your brick-and-mortar location.

Register here.

Wednesday, February 24, 2021 – Facebook Live Chat with Josh Poulson

Track: Industry Talks

Join in a insightful discussion about what the next five years holds for the automotive restyling industry in this Facebook Live Chat featuring PRO Chair-Elect Josh Poulson of Auto Additions Inc. Poulson began his career with the company as a technician at the age of 16, and now has more than 20 years of experience managing Auto Additions as the company’s principal. You will have the opportunity to connect with peers in this live discussion.

Location: SEMA Association Facebook page

Thursday, February 25, 2021 – How To Take Your Digital Marketing to the Next Level    

Track: Marketing & Sales

Geared towards automotive professionals who have some experience in digital marketing and are looking to scale up their efforts and learn new strategies, this two-hour workshop will include group exercises and leave participants with specific tangible strategies that can be applied to their businesses immediately. Attendees will walk away with new businesses tactics to improve SEO, reach more customers and increase sales.

Register here.

Friday, February 26, 2021 – New Policy on Tampering and Defeat Devices Explained

Track: Legislative & Regulatory

Released in December, the U.S. Environmental Protection Agency’s new Tampering Policy replaces Mobile Source Enforcement Memo 1A (1974) and addresses civil enforcement of the Clean Air Act’s prohibitions on tampering and aftermarket defeat devices. Hear from industry experts and an EPA representative as they provide an overview of the new policy, and cover key issues on testing and policy benefits.

Register here.

Wednesday, March 3 – Facebook Live Chat with Laurel Dasher

Having worked in the industry her entire career, SEMA volunteer and vice president of sales and marketing at PDM Automotive Laurel Dasher has had to reinvent herself many times both professionally and personally. During this live Q&A, you will have the opportunity to ask questions as Dasher shares personal stories about overcoming change, both for personal growth and in response to the ever-changing environment in the industry.

Location: SBN Facebook page

Thursday, March 4 – Electric, Autonomous, Flying Cars and Other Unicorns

Passenger vehicles are increasingly becoming computers on wheels. Join SEMA Market Research as they look at current trends and forecasts for electric and alt fuel vehicles, how consumers view these vehicles and the impact they may have on our industry. You’ll hear how advanced driver assistance systems are leading the way to self-driving vehicles, the projection for autonomous vehicles, and a look at the state of shared mobility.

Register here.

By Ashley Reyes

From electric cars to autonomous vehicles and alternative fuels, the automotive industry continues to evolve. Join SEMA Director of Market Research Gavin Knapp as he discusses trends and opportunities in the electric and autonomous vehicle space during a webinar on March 4 at 11:00 a.m. PST.

During this 45-minute session, Knapp will share details on where the industry is at and what the data predicts for the future. He will forecast what’s in store for electric and alt fuel vehicles by looking at how consumers view these vehicles and the impact they have already had on our industry. You’ll also hear how advanced driver assistance systems and connected vehicles are leading the way to self-driving vehicles, the projection for autonomous vehicles, and a look at current state of shared mobility.

Participants will be able to engage in a chat with Knapp and get their questions answered live.

Register for “Electric, Autonomous, Flying Cars and Other Unicorns.”

Here’s a first look at a very early mule for the next-generation (S650) Ford Mustang.

Clearly based on the current S550 Mustang GT, the prototype is wearing light checkered camo on the front end along with a smorgasbord of parts from various current Mustang variants: the lower splitter and side skirts are from the new Mach 1, the dual-tip dual exhaust is an option on the GT and EcoBoost models, while the wheels are from the Mach 1 Handling Pack.

But what is possibly the most intriguing part is the execution of the rear brakes: while the “regular” Mustang GT features a small rear caliper mounted at the “back” of the rotor, this mule places a much larger caliper on the “forward” end of its rotor, with a small parking brake on the “back” of it. This configuration is not seen on any S550 Mustang model or variant. Sources hint that this new brake setup could be attributed to AWD; similar brake setups can be seen on the Charger GT AWD, BMW M850i, Infiniti Q50 Red Sport and others.

A set of cables entering the cabin from each wheel suggests data-collection practices. And based on engine and exhaust notes, this model clearly had a 5.0L Coyote V8 under the hood.

All of these things together suggest that we’re looking at an early (possible AWD) mule for the next-generation Mustang, expected for the 2023 model year.

Photo credit: Brian Williams, SpiedBilde

Compiled by SEMA Editors

Turn 14 Distribution Hosts Ride & Drive at the 2021 King of the Hammers 

Last week at the Ultra 4 2021 King of the Hammers event, Turn 14 Distribution debuted its Ride & Drive Experience. The activation allowed attendees the opportunity to sample one of several partner-equipped vehicles for 30 minutes on the challenging terrain of the Johnson Valley desert.

G-Force Racing Gear Hires New Marketing Director

G-Force Racing Gear announced the hiring of Danilo Oliveira as the company's new director of marketing. Oliveira has worked in the motorsports industry since 2006. He has worked for OMP Racing and adidas Motorsport. Based in Miami, Florida, Oliveira will also handle G-Force Racing Gear's international sales.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.