Thu, 09/17/2020 - 10:22

By SEMA Editors

SEMA Data Co-opThe SEMA Data Co-op (SDC) has acquired PartsHub.

The SEMA Data Co-op (SDC) has acquired PartsHub—a comprehensive catalog management solution that will enhance a participating manufacturer’s ability to create and update industry standardized product information, regardless of their product data knowledge or expertise.

The SDC is the leading product data service in the specialty equipment aftermarket. Using PartsHub’s expanded product information management (PIM) software, SDC manufacturers will be able to easily organize their data, reach more resellers and sell more products.

"SDC manufacturers typically are not data experts, and they have requested a simple, easy-to-use product information management system,” said Gigi Ho, SDC vice president of operations. "We’re excited to incorporate the PartsHub platform into SDC's system. Users will now have a simplified way to access, visualize and manage their product data, giving them even more control over their information.”

Integrating PartsHub's interface with the SDC product information management system makes it easy for manufacturers to organize and update their data for industry resellers. The updated interface also allows possible datasets that can easily be exported in formats that meet reseller needs.

Additional features include:

  • Cloud-based, all-in-one solution for PIES/ACES/digital assets.
  • In-line edits and real-time validations.
  • Built-in workflows with view only and edit permissions.
  • Import and export to Excel or bulk edit in-app.
  • Receiver-specific scorecards and readiness reports.
  • One-click exports to resellers (XML, XLS, etc.).
  • A well-regarded DIY PIM system with customers scoring PartsHub at 9 out of 10 across criteria of ease-of-use, responsiveness, features and functionality.

PartsHub’s integration with the SDC PIM system will make the transition for current PartsHub customers seamless. They will continue to manage their product data within PartsHub without any rate changes. One-on-one orientation for the additional services provided by the SDC will be conducted for current PartsHub users, who will now be included into SDC’s robust and active reseller network, have access to SDC’s data experts for questions and guidance and participate in SDC’s Data Excellence Award program.

Additional transitions will be rolled out over the next 30-60 days as the SDC team gears up with training and data management for SDC’s current members.

Inquiries can be directed to info@semadatacoop.org and additional information about the SEMA Data Co-op can be found at www.semadatacoop.org.

Thu, 09/17/2020 - 10:03

By SEMA Editors

Ford Tremor
The ’21 Ford Ranger Tremor goes beyond today’s FX4 Off-Road Package, making it the most off-road-capable factory-built Ranger ever offered in the United States.

Ford has revealed the new optional Tremor Off-Road Package designed to help owners tackle rougher off-road terrain without compromising Ranger’s payload and tow ratings. The ’21 Ford Ranger Tremor goes beyond today’s FX4 Off-Road Package, making it the most off-road-capable factory-built Ranger ever offered in the United States.

The package offers increased ground clearance, off-road-tuned suspension and Continental General Grabber tires. Tremor starts with a lifted suspension, redesigned front knuckles and 32-in. Continental General Grabber A/TX all-terrain tires on new 17-in. Magnetic-painted wheels that combine to deliver 9.7 in. of ground clearance—0.8 inches more than the base Ranger SuperCrew 4x4.

FOX 2.0 monotube dampers with rear piggyback reservoirs and hydraulic rebound stops are tuned for a comfortable ride on pavement while offering control over severe terrain. The shocks are specially tuned with progressive rebound end-zone damping to support vehicle control where the pavement ends. Front and rear springs are tuned for greater off-road composure. A multi-leaf rear spring setup enables increased wheel travel. Anti-roll bar stiffness has been reduced to minimize disruption over rough terrain and improve comfort off-road.

Tremor boosts Ranger’s off-road metrics, including a 30.9-degree approach angle, up 2.2 degrees from the base SuperCrew 4x4, a 25.5-degree departure angle, which is up 0.1 degrees and a 24.2-degree breakover angle, up 2.7 degrees.

Compared to the base Ranger, front suspension travel increases to 6.5 in. Rear suspension travel increases to 8.1 in.

Ranger Tremor includes a frame-mounted steel front bash plate and underbody skid plates, rear locking differential, Terrain Management System with four distinct drive modes and Trail Control. Tremor’s traction control system is recalibrated for improved acceleration and traction in gravel. Ranger Tremor also comes with two new recovery hooks in the rear, in addition to the two up front. It takes a wider profile due to the Tremor-specific General Grabber all-terrain tires, wheels and wider wheel lip moldings. New hoop steps give Ranger Tremor additional off-road styling and functionality without sacrificing ground clearance. Tremor maintains Ranger’s utility in everyday use with a smooth, comfortable on-road ride, plus 1,430-lb. maximum payload and available 7,500-lb. maximum towing capacity, so customers can haul bikes, boats, campers and other gear.

Customers can now also control accessories, including winches, lights and air compressors due to Tremor’s six-switch auxiliary power bank mounted to the dash with rated loads of 25 amps, 15 amps and 10 amps, plus three switches at 5 amps.

“Ranger Tremor can be your daily driver during the week then transform into your off-road adventure vehicle come Saturday morning,” said Todd Eckert, Ford truck group marketing manager. “With its added off-road capability combined with the six-switch auxiliary bank and more than 200 Ranger-specific dealer-installed available accessories, Ranger Tremor is a very capable overlanding rig.”

Ranger Tremor comes with the 2.3L EcoBoost engine with 270 hp and best-in-class gas torque of 310 lb.-ft., paired to a class-exclusive 10-speed automatic transmission and standard 4x4 with electronic locking rear differential.

The Tremor Off-Road Package is available on mid XLT and high Lariat series ’21 Ranger trucks with SuperCrew 4x4 configuration. Package pricing is $4,290 MSRP. The ’21 Rangers equipped with the Tremor Off-Road Package will be built at Michigan Assembly Plant in Wayne, Michigan, with production slated to begin early next year.

Thu, 09/17/2020 - 09:45

By Ashley Reyes

TORA

The SEMA Truck and Off-Road Alliance (TORA) has named David Ayers of The AAM Group as this week’s council volunteer spotlight member. Ayers is a new volunteer on the TORA Select Committee, and is director of marketing and technology at his company—a leading program distribution group and specialty marketing firm serving the automotive aftermarket.  

What is Ayers’ dream off-road vehicle? Find out in his Q&A with SEMA and TORA.

SEMA: What inspired you to pursue a career in the truck and off-road industry?

David Ayers: The love of cool trucks, stories of outdoor adventures and doing something I enjoy.

SEMA: Why did you decide to volunteer for TORA? How has it or will it impact you?

DA: I volunteered to be more involved with SEMA and our Industry. Working with more like-minded people will help me learn and grow within our industry.

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?

DA: Never stop learning or pursuing new ideas.

SEMA: What is your dream truck or off-road vehicle? Where would we find you in it on any weekend?

DA: That new RAM Hellcat TRX isn’t bad. That, with some large new BFGoodrich Tires, a Yeti cooler with drinks, my dog and no plans. The family can come too!

Thu, 09/17/2020 - 09:45

By Ashley Reyes

TORA

The SEMA Truck and Off-Road Alliance (TORA) has named David Ayers of The AAM Group as this week’s council volunteer spotlight member. Ayers is a new volunteer on the TORA Select Committee, and is director of marketing and technology at his company—a leading program distribution group and specialty marketing firm serving the automotive aftermarket.  

What is Ayers’ dream off-road vehicle? Find out in his Q&A with SEMA and TORA.

SEMA: What inspired you to pursue a career in the truck and off-road industry?

David Ayers: The love of cool trucks, stories of outdoor adventures and doing something I enjoy.

SEMA: Why did you decide to volunteer for TORA? How has it or will it impact you?

DA: I volunteered to be more involved with SEMA and our Industry. Working with more like-minded people will help me learn and grow within our industry.

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?

DA: Never stop learning or pursuing new ideas.

SEMA: What is your dream truck or off-road vehicle? Where would we find you in it on any weekend?

DA: That new RAM Hellcat TRX isn’t bad. That, with some large new BFGoodrich Tires, a Yeti cooler with drinks, my dog and no plans. The family can come too!

Thu, 09/17/2020 - 09:39

By Ashley Reyes

Coelette Chenier

Coelette Chenier is this week’s #SheIsSEMA Spotlight Member. Chenier is the marketing director at BAJA FORGED and a prior SBN Select Committee volunteer. Her demonstrated history of working in the automotive aftermarket industry has made her a vital contributor to the industry, and she has some great advice to share with SBN members in her Q&A with SEMA.

SEMA: What is the best advice you have ever received?

Coelette Chenier: To surround myself with people smarter than me. That truly is one of the most impactful choices one can ever make in their life.

SEMA: What keeps you involved in this industry?

CC: Passion. It's like tasting chocolate for the first time and then asking me to eat peas instead. I love to drive. I love off-road racing. I love my industry family. You just don’t give up something you love.

SEMA: On a Saturday, where can you be found?

CC: Either pre-running in Baja, wheeling in Johnson Valley, riding my dirt bike or just hanging out with my family.

SEMA: How do you prepare for an important meeting?

CC: Prepared! You must always be prepared or you miss an opportunity.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

CC: Carroll Shelby

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.

Thu, 09/17/2020 - 09:39

By Ashley Reyes

Coelette Chenier

Coelette Chenier is this week’s #SheIsSEMA Spotlight Member. Chenier is the marketing director at BAJA FORGED and a prior SBN Select Committee volunteer. Her demonstrated history of working in the automotive aftermarket industry has made her a vital contributor to the industry, and she has some great advice to share with SBN members in her Q&A with SEMA.

SEMA: What is the best advice you have ever received?

Coelette Chenier: To surround myself with people smarter than me. That truly is one of the most impactful choices one can ever make in their life.

SEMA: What keeps you involved in this industry?

CC: Passion. It's like tasting chocolate for the first time and then asking me to eat peas instead. I love to drive. I love off-road racing. I love my industry family. You just don’t give up something you love.

SEMA: On a Saturday, where can you be found?

CC: Either pre-running in Baja, wheeling in Johnson Valley, riding my dirt bike or just hanging out with my family.

SEMA: How do you prepare for an important meeting?

CC: Prepared! You must always be prepared or you miss an opportunity.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

CC: Carroll Shelby

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.

Thu, 09/17/2020 - 09:18

By Ashley Reyes    

HRIA
Interior
Dutchboys Hot Rods’ award-winning '69 Chevrolet Camaro (interior).

Dutchboys Hot Rods is the latest company to be recognized by the SEMA Hot Rod Industry Alliance (HRIA) member spotlight program. Widely acknowledged for the company’s ’69 Camaro that displayed at the 2019 SEMA Show, the vehicle received the Goodguys 2020 Street Machine of the Year Award, a GM Design Award and was also a Top 40 contender in the 2019 SEMA Battle of the Builders competition.

Company owner Paul VanNus recently shared the story of how this father-son business came to be, provided details on the build that defined their breakthrough moment and shared what new projects he is currently working on.  

SEMA: Tell us the story of your shop. How did you start?

Paul VanNus: My dad Joe and I started out in the collision industry and always had side projects going on in the hot-rod arena. One day I decided I wanted to do more and expand my projects beyond a “hobby.” I wanted to start a business in the craft, and so in 2010, I rented a building and Dutchboys began. We got busier and busier and the word was getting out about Dutchboys and their quality work. My dad left the collision business and joined me.    

SEMA: What was your breakthrough moment and who helped you along the way?

PV: In 2015, Dutchboys built a ’71 Camaro and displayed it in the Holley booth at the SEMA Show. The visibility and contacts grew exponentially after that show. Dutchboys was now on the national map. Working on Mark Stielow’s projects has also been a catalyst for the business. The folks at BASF have been great business partners over the years with Dutchboys.   

SEMA: Tell us about your business now in 2020. What cool projects are you working on?   

PV: Dutchboys is busier than ever. With eight guys in the shop, seven of the eight are working on Gen-1 Camaros (Dutchboys Hot Rods specialty). Today in the shop we have two ’69 Gran Torinos we are building for brothers. Pretty cool. We have a number of Gen-1 Camaros in various stages of build.    

SEMA: What advice do you have for young folks contemplating a career in the automotive aftermarket?

PV: Stay focused and stay in your lane; don’t let social media distract you. And don’t get wrapped up in what others are doing. Stay with what makes your shop special.

Dutchboys
Dutchboys Hot Rods’ award-winning '69 Chevrolet Camaro.
Dutchboys
Dutchboys Hot Rods in Vicksburg, Michigan.

 

Thu, 09/17/2020 - 09:18

By Ashley Reyes    

HRIA
Interior
Dutchboys Hot Rods’ award-winning '69 Chevrolet Camaro (interior).

Dutchboys Hot Rods is the latest company to be recognized by the SEMA Hot Rod Industry Alliance (HRIA) member spotlight program. Widely acknowledged for the company’s ’69 Camaro that displayed at the 2019 SEMA Show, the vehicle received the Goodguys 2020 Street Machine of the Year Award, a GM Design Award and was also a Top 40 contender in the 2019 SEMA Battle of the Builders competition.

Company owner Paul VanNus recently shared the story of how this father-son business came to be, provided details on the build that defined their breakthrough moment and shared what new projects he is currently working on.  

SEMA: Tell us the story of your shop. How did you start?

Paul VanNus: My dad Joe and I started out in the collision industry and always had side projects going on in the hot-rod arena. One day I decided I wanted to do more and expand my projects beyond a “hobby.” I wanted to start a business in the craft, and so in 2010, I rented a building and Dutchboys began. We got busier and busier and the word was getting out about Dutchboys and their quality work. My dad left the collision business and joined me.    

SEMA: What was your breakthrough moment and who helped you along the way?

PV: In 2015, Dutchboys built a ’71 Camaro and displayed it in the Holley booth at the SEMA Show. The visibility and contacts grew exponentially after that show. Dutchboys was now on the national map. Working on Mark Stielow’s projects has also been a catalyst for the business. The folks at BASF have been great business partners over the years with Dutchboys.   

SEMA: Tell us about your business now in 2020. What cool projects are you working on?   

PV: Dutchboys is busier than ever. With eight guys in the shop, seven of the eight are working on Gen-1 Camaros (Dutchboys Hot Rods specialty). Today in the shop we have two ’69 Gran Torinos we are building for brothers. Pretty cool. We have a number of Gen-1 Camaros in various stages of build.    

SEMA: What advice do you have for young folks contemplating a career in the automotive aftermarket?

PV: Stay focused and stay in your lane; don’t let social media distract you. And don’t get wrapped up in what others are doing. Stay with what makes your shop special.

Dutchboys
Dutchboys Hot Rods’ award-winning '69 Chevrolet Camaro.
Dutchboys
Dutchboys Hot Rods in Vicksburg, Michigan.

 

Thu, 09/17/2020 - 08:16

By Ashley Reyes

YEN
The meeting will include three breakout sessions on marketing, e-Commerce and product development to help members enhance their career and professional development.

The SEMA Young Executives Network (YEN) is hosting a virtual happy hour, September 24, at 4:00 p.m. (PDT). All young professionals are invited to attend this new event, which gives participants a great opportunity to connect and meet others at a time when travel and networking is difficult.  

The meeting will include three breakout sessions on marketing, e-Commerce and product development to help members enhance their career and professional development.

“Getting involved with YEN has opened up doors and changed the trajectory of my career completely,” said YEN Chair Kirstin Stone. “I strongly encourage all YEN members to join us on September 24 to network and take away new information they can bring back to work and start implementing in their companies right away.”

Register here.

Questions regarding the event can be directed to YEN Director Denise Waddingham at deniselw@sema.org.   

 

 

 

Thu, 09/17/2020 - 08:16

By Ashley Reyes

YEN
The meeting will include three breakout sessions on marketing, e-Commerce and product development to help members enhance their career and professional development.

The SEMA Young Executives Network (YEN) is hosting a virtual happy hour, September 24, at 4:00 p.m. (PDT). All young professionals are invited to attend this new event, which gives participants a great opportunity to connect and meet others at a time when travel and networking is difficult.  

The meeting will include three breakout sessions on marketing, e-Commerce and product development to help members enhance their career and professional development.

“Getting involved with YEN has opened up doors and changed the trajectory of my career completely,” said YEN Chair Kirstin Stone. “I strongly encourage all YEN members to join us on September 24 to network and take away new information they can bring back to work and start implementing in their companies right away.”

Register here.

Questions regarding the event can be directed to YEN Director Denise Waddingham at deniselw@sema.org.