People Places & Racing News

“She Is SEMA” Member Spotlight: Words of Encouragement From Coelette Chenier of BAJA FORGED

By Ashley Reyes

Coelette Chenier

Coelette Chenier is this week’s #SheIsSEMA Spotlight Member. Chenier is the marketing director at BAJA FORGED and a prior SBN Select Committee volunteer. Her demonstrated history of working in the automotive aftermarket industry has made her a vital contributor to the industry, and she has some great advice to share with SBN members in her Q&A with SEMA.

SEMA: What is the best advice you have ever received?

Coelette Chenier: To surround myself with people smarter than me. That truly is one of the most impactful choices one can ever make in their life.

SEMA: What keeps you involved in this industry?

CC: Passion. It's like tasting chocolate for the first time and then asking me to eat peas instead. I love to drive. I love off-road racing. I love my industry family. You just don’t give up something you love.

SEMA: On a Saturday, where can you be found?

CC: Either pre-running in Baja, wheeling in Johnson Valley, riding my dirt bike or just hanging out with my family.

SEMA: How do you prepare for an important meeting?

CC: Prepared! You must always be prepared or you miss an opportunity.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

CC: Carroll Shelby

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.