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“She Is SEMA” Member Spotlight: Words of Encouragement From Coelette Chenier of BAJA FORGED

By Ashley Reyes

Coelette Chenier

Coelette Chenier is this week’s #SheIsSEMA Spotlight Member. Chenier is the marketing director at BAJA FORGED and a prior SBN Select Committee volunteer. Her demonstrated history of working in the automotive aftermarket industry has made her a vital contributor to the industry, and she has some great advice to share with SBN members in her Q&A with SEMA.

SEMA: What is the best advice you have ever received?

Coelette Chenier: To surround myself with people smarter than me. That truly is one of the most impactful choices one can ever make in their life.

SEMA: What keeps you involved in this industry?

CC: Passion. It's like tasting chocolate for the first time and then asking me to eat peas instead. I love to drive. I love off-road racing. I love my industry family. You just don’t give up something you love.

SEMA: On a Saturday, where can you be found?

CC: Either pre-running in Baja, wheeling in Johnson Valley, riding my dirt bike or just hanging out with my family.

SEMA: How do you prepare for an important meeting?

CC: Prepared! You must always be prepared or you miss an opportunity.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

CC: Carroll Shelby

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

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