News | Specialty Equipment Market Association (SEMA)

Companies That Have Achieved SDC Data Excellence

Thu, 09/17/2020 - 10:54

By SEMA Editors

The SEMA Data Co-op (SDC) is the largest database of specialty market product information.

Manufacturers who achieve data excellence status (listed below) have provided the desired product descriptions, digital assets, vehicle fitment, and other sales-related facets to make it easy for retailers, jobbers, and WDs to create engaging and informative product listings, giving customers confidence in their buying decision.

Products from these brands will be featured in future SEMA eNews issues.

American Car Craft ’08–’20 Challenger/Charger/Magnum/300 5.7L- 5.7L Engine Shroud Dress-up Kit This American Car Craft 5.7L Engine Shroud Trim Kit is crafted from premium grade polished stainless steel and is designed for very easy installation. This dress-up engine shroud kit fits on the 5.7L stock engine shroud and adds a clean show-winning style to the engine bay. The Engine Shroud Kit includes all trim on engine shroud except HEMI lettering which is sold separately. The kit fits all 5.7L Engines equipped with the same stock engine shroud. SKU 153008: ENGINE SHROUD 14-Pc SKU 153009: HEMI LETTER SET 8PC FOR CHALLENGER (2008-2020) SKU 333007: HEMI LETTER SET 8PC FOR CHARGER, MAGNUM, & CHRYSLER 300 (’11–’18)
HushMat Stealth Black Bulk Kit HushMat's Stealth Black Bulk Kit includes 30 sheets of theUltra sound deadening and thermal insulation material. It's designed to make every type of vehicle cool, quiet and comfortable to drive and enjoy! HushMat is an easy to install, USA Made material that molds, forms and adheres to your vehicle’s surface. No tools, glues and or special equipment needed to install HushMat. Simply peel and stick. HushMat has invested thousands of hours over the past 15 years measuring vehicles to create a year, make and model specific portfolio of 365,000 part numbers. HushMat insulates firewall, floor pan, tunnel, doors, roof and trunk. Visit www.hushmat.com or call 913-599-2600.
Leed Brakes Bandit Vacuum Pumps Bandit Vacuum Pumps are a Rotary Vane style electric vacuum pump. This style pump is 30% more efficient and 60% quieter than a traditional vacuum pump. Bandit Pumps are available in three styles: Naked, Black Canister or Chrome Canister. They are pre-assembled and prewired for simple 2 wire installation. Every kit includes 6-ft. of vacuum hose, wire harness, ring terminal, 15A fuse, mounting hardware, and hose clamp. Canister dimensions are 7-3/4-in. tall x 6-3/4-in. from mounting bracket to face of canister. Pump dimensions are 7-1/4-in. tall x 4-3/4-in. wide x 5-in. max depth.
Auto Gage 3 ¾-in. Pedestal Tachometers Now Available in 0-10,000 RPM The new Auto Gage 3¾-in. Pedestal 0-10,000 RPM Tachometer with Shift Light provides great performance at a great value. Available in black (Model #233908) or silver (Model #233909), these models have been engineered to be easy to read with through the dial incandescent lighting featuring bright, distinctly illuminated numbers. The new AutoGage tachometers are compatible with most 4-, 6- and 8-cylinder engines (2–4 pulse per revolution ignition signals) with points, electronic ignitions and most 12V high-performance racing ignitions. Optimize the use of your engine's power band plus improve vehicle performance and driver gear changes with a rapid response, high visibility user-programmable shift light.
ZyBar 16 oz. Cast ZyBar 16 oz. Cast (part #13016) high-temperature heat dissipation coating is designed to reduce radiant heat, reduce under hood temperatures, offers outstanding corrosion resistance, provides lasting color stability under the most extreme engine conditions and extends the life of your components. ZyBar is rated to internal temperatures well in excess of 2000 degrees F. ZyBar is a single component, durable polymer coating that far out performs ceramic paints, wraps and heat tapes. ZyBar is spray applied inside and outside the component. ZyBar treats manifolds, headers, turbo housings, exhaust, brakes and intakes. ZyBar is a thin .001-.0025 film coating that is either oven cured (2 hours at 450 degrees F) or air cured (120 hours). Call 913-599-2600 or visit www.zycoat.com.

Companies That Have Achieved SDC Data Excellence

Thu, 09/17/2020 - 10:54

By SEMA Editors

The SEMA Data Co-op (SDC) is the largest database of specialty market product information.

Manufacturers who achieve data excellence status (listed below) have provided the desired product descriptions, digital assets, vehicle fitment, and other sales-related facets to make it easy for retailers, jobbers, and WDs to create engaging and informative product listings, giving customers confidence in their buying decision.

Products from these brands will be featured in future SEMA eNews issues.

American Car Craft ’08–’20 Challenger/Charger/Magnum/300 5.7L- 5.7L Engine Shroud Dress-up Kit This American Car Craft 5.7L Engine Shroud Trim Kit is crafted from premium grade polished stainless steel and is designed for very easy installation. This dress-up engine shroud kit fits on the 5.7L stock engine shroud and adds a clean show-winning style to the engine bay. The Engine Shroud Kit includes all trim on engine shroud except HEMI lettering which is sold separately. The kit fits all 5.7L Engines equipped with the same stock engine shroud. SKU 153008: ENGINE SHROUD 14-Pc SKU 153009: HEMI LETTER SET 8PC FOR CHALLENGER (2008-2020) SKU 333007: HEMI LETTER SET 8PC FOR CHARGER, MAGNUM, & CHRYSLER 300 (’11–’18)
HushMat Stealth Black Bulk Kit HushMat's Stealth Black Bulk Kit includes 30 sheets of theUltra sound deadening and thermal insulation material. It's designed to make every type of vehicle cool, quiet and comfortable to drive and enjoy! HushMat is an easy to install, USA Made material that molds, forms and adheres to your vehicle’s surface. No tools, glues and or special equipment needed to install HushMat. Simply peel and stick. HushMat has invested thousands of hours over the past 15 years measuring vehicles to create a year, make and model specific portfolio of 365,000 part numbers. HushMat insulates firewall, floor pan, tunnel, doors, roof and trunk. Visit www.hushmat.com or call 913-599-2600.
Leed Brakes Bandit Vacuum Pumps Bandit Vacuum Pumps are a Rotary Vane style electric vacuum pump. This style pump is 30% more efficient and 60% quieter than a traditional vacuum pump. Bandit Pumps are available in three styles: Naked, Black Canister or Chrome Canister. They are pre-assembled and prewired for simple 2 wire installation. Every kit includes 6-ft. of vacuum hose, wire harness, ring terminal, 15A fuse, mounting hardware, and hose clamp. Canister dimensions are 7-3/4-in. tall x 6-3/4-in. from mounting bracket to face of canister. Pump dimensions are 7-1/4-in. tall x 4-3/4-in. wide x 5-in. max depth.
Auto Gage 3 ¾-in. Pedestal Tachometers Now Available in 0-10,000 RPM The new Auto Gage 3¾-in. Pedestal 0-10,000 RPM Tachometer with Shift Light provides great performance at a great value. Available in black (Model #233908) or silver (Model #233909), these models have been engineered to be easy to read with through the dial incandescent lighting featuring bright, distinctly illuminated numbers. The new AutoGage tachometers are compatible with most 4-, 6- and 8-cylinder engines (2–4 pulse per revolution ignition signals) with points, electronic ignitions and most 12V high-performance racing ignitions. Optimize the use of your engine's power band plus improve vehicle performance and driver gear changes with a rapid response, high visibility user-programmable shift light.
ZyBar 16 oz. Cast ZyBar 16 oz. Cast (part #13016) high-temperature heat dissipation coating is designed to reduce radiant heat, reduce under hood temperatures, offers outstanding corrosion resistance, provides lasting color stability under the most extreme engine conditions and extends the life of your components. ZyBar is rated to internal temperatures well in excess of 2000 degrees F. ZyBar is a single component, durable polymer coating that far out performs ceramic paints, wraps and heat tapes. ZyBar is spray applied inside and outside the component. ZyBar treats manifolds, headers, turbo housings, exhaust, brakes and intakes. ZyBar is a thin .001-.0025 film coating that is either oven cured (2 hours at 450 degrees F) or air cured (120 hours). Call 913-599-2600 or visit www.zycoat.com.

WTC Volunteer Spotlight: How Steve Swanson Became National Sales Manager of The Carlstar Group/Cragar Wheels

Thu, 09/17/2020 - 10:43

By Ashley Reyes

The SEMA Wheel and Tire Council (WTC) has named Steve Swanson of the The Carlstar Group/Cragar Wheels as the council’s newest volunteer spotlight member. A current WTC Select Committee volunteer and previous SEMA Board member, Swanson brings more than 35 years of experience in the automotive aftermarket and nearly a decade of active involvement with the association.

Read how volunteering for SEMA has influenced his career in his Q&A with the WTC.

SEMA: What led you to obtaining a career in the wheel and tire industry?

Steve Swanson: Honestly, I was brought in by one of my dearest friends and mentor Murray Diamond in 1979. Murray had been my district manager while we were both at Chief Auto Parts in the early ’70s, and I apparently impressed him enough to suggest to Don Turney, then national sales manager at Keystone Wheel and Murray’s new boss, to offer me a job as inside sales manager with Keystone Wheel in Ontario, California.

SEMA: How has being a WTC volunteer or member impacted your professional career?

SS: Well, it most obviously has kept me employed. One of my close associations while on the SEMA Board of Directors in the early 2000s was with George Finch—a WTC (at that time, WIC) Select Committee member. After walking away from direct employment in the wheel industry to become an independent rep, I still maintained my connection through the Board of Directors work as the WIC Board liaison. Through that direct association, George and I developed a friendship that eventually led him to suggest me for my current position of national sales manager of the Styled Wheel Division at The Carlstar Group (Cragar/Black Rock/Unique).

SEMA: What advice do you have for someone pursuing a career in the wheel and tire segment?

SS: Bring passion for the automobile, a deep interest in style and a willingness to put in the hours.

SEMA: Where can we find you on a Saturday?

SS: At a Goodguys or NSRA event hawking our brand(s), out working in the yard, riding my BMW K1600GTLE motorcycle or chasing the grandkids around a park somewhere.