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TORA Volunteer Spotlight: Advice From David Ayers of The AAM Group

By Ashley Reyes


The SEMA Truck and Off-Road Alliance (TORA) has named David Ayers of The AAM Group as this week’s council volunteer spotlight member. Ayers is a new volunteer on the TORA Select Committee, and is director of marketing and technology at his company—a leading program distribution group and specialty marketing firm serving the automotive aftermarket.  

What is Ayers’ dream off-road vehicle? Find out in his Q&A with SEMA and TORA.

SEMA: What inspired you to pursue a career in the truck and off-road industry?

David Ayers: The love of cool trucks, stories of outdoor adventures and doing something I enjoy.

SEMA: Why did you decide to volunteer for TORA? How has it or will it impact you?

DA: I volunteered to be more involved with SEMA and our Industry. Working with more like-minded people will help me learn and grow within our industry.

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?

DA: Never stop learning or pursuing new ideas.

SEMA: What is your dream truck or off-road vehicle? Where would we find you in it on any weekend?

DA: That new RAM Hellcat TRX isn’t bad. That, with some large new BFGoodrich Tires, a Yeti cooler with drinks, my dog and no plans. The family can come too!