SEMA News—November 2021

A Message From Roy Littlefield

TIA CEO

Welcome back to an extra special Global Tire Expo (GTE)–Powered by the Tire Industry Association. This year, in addition to the excitement of returning to Las Vegas and the GTE/SEMA Show following last year’s COVID-19 shutdown, we are proud to celebrate the 100th anniversary of the founding of our Association. What a milestone that is!

Like the recent pandemic we’ve experienced, TIA has endured many ups and downs during its long and iconic history, only to emerge stronger than ever. It all started humbly in 1921 when 500 tire dealers representing 14 recently founded city associations met in Chicago to form a national association to represent the common interests of the independent tire dealer. That mission continues today with TIA serving its 13,000 members and the industry at large by promoting tire safety, providing certified tire service training and serving as a legislative watchdog. It is a history of which I am extremely proud.

At this year’s Global Tire Expo/SEMA Show, I invite you to join us on Monday evening, November 1, as we celebrate the association’s first 100 years with a special event at The Cosmopolitan of Las Vegas Hotel and Casino. This ticketed event will begin with a fabulous cocktail reception followed by a program featuring stories about TIA’s iconic past, a keynote address sponsored by Goodyear and entertainment provided by Bridgestone.

Earlier that day, TIA will induct several new members into the Tire Industry Hall of Fame and recognize the winners of the tire industry trade press awards and the recipient of TIA’s State Leadership Award during the Tire Industry Honors luncheon, also at The Cosmopolitan. Please join us for this, too. The program is open to all who have a ticket.

These events serve as prelude to the fabulous Global Tire Expo/SEMA Show, which opens the next day. After a year off, it will be exciting to get back on the trade-show floor, see old friends and experience the energy that only SEMA and GTE can provide. I especially encourage you to visit the exhibitors in the GTE tire section in the lower South Hall. This is where you will see the latest and greatest in tires and wheels, learn about new tire technology and network with peers.

TIA will offer four educational seminars at this year’s Show on topics that include Tips for Tire Technicians, Road Service Safety, Preventing Ride Complaints, Impact Wrench Technology and the always-popular session “Successful Tire Dealers Share Their Secrets.”

It’s been two years since the tire and aftermarket industries gathered at GTE and the SEMA Show in Las Vegas. While touring the Show, please stop by the TIA booth #40067 in the South Hall to meet our team and learn more about what TIA has to offer. We can’t wait to see you.

Roy Littlefield

 

 

TIA CEO

 By Ellen McKoy

There’s no business like show business—trade-show business, that is. Just ask buyers.

Throughout the week of the SEMA Show, SEMA councils and networks will host numerous activities on and off the Show floor. It’s a once-a-year chance to link up with like-minded professionals, celebrate the achievements of industry leaders, expand knowledge, and explore ways to get involved in association activities. The following is a rundown of this year’s events.

Automotive Restoration Market Organization (ARMO)

• ARMO Reception. Tuesday, November 2, 5:15 p.m.–7:30 p.m., Westgate Resort & Casino, Ballroom B. Enjoy an evening of camaraderie, refreshments, beverages and awards presentations.
• ARMO Builders Panel. Wednesday, November 3, 10:15 a.m.–11:15 a.m., North Hall, Room N255. Featuring moderator Sabra Johnson and panelists Steve Cook, Dan Short and Bob Smith.

Emerging Trends & Technology Network (ETTN)

• Tech ’N’ Toast. Inaugural breakfast networking event. Thursday, November 4, 8:00 a.m.–9:00 a.m., North Hall, Room N235.
• “Challenges to Modding the Modern Powertrain—Powered by ETTN.” Thursday, November 4, 11:00 a.m.–12:30 p.m., North Hall, Room N258.
• ETTN Lunch and Learn. Thursday, November 4, 12:30 p.m.–2:00 p.m., North Hall, Rooms N235. Featuring presentations, panel discussion and networking with industry thought leaders.

Hot Rod Industry Alliance (HRIA)

• HRIA Reception. Wednesday, November 3, 5:15 p.m.–8:30 p.m., Westgate Resort & Casino, Paradise Center. Celebrate with colleagues and friends as hot-rod builder and emcee Tim Strange salutes industry achievers during the awards ceremony. Proceeds of sponsored tables benefit the SEMA Memorial Scholarship Fund.
• “Hot-Rod Builders Drive the Vintage Segment—Powered by HRIA.” Thursday, November 4, 9:00 a.m.–10:00 a.m., North Hall, Room N258. Join leading builders as they share knowledge and insights into the future of hot rodding.

Motorsports Parts Manufacturers Council (MPMC)

• “Motorsports Builders Panel— Powered by MPMC.” Wednesday, November 2, 9:00 a.m.–10:00 a.m., North Hall, Room N254. Elite builders share pandemic experiences, what they learned and what lies ahead.

Professional Restylers Organization (PRO)

• PRO Reception. Tuesday, November 2, 5:00 p.m.–7:00 p.m., West Hall, third floor terrace. Mingle under the stars with industry leaders while enjoying hot hors d’oeuvres and drinks.
• “How the Pandemic Moved Buyers From Your Showroom to Online—Powered by PRO.” Wednesday, November 3, 9:00 a.m.–10:00 a.m., West Hall, Room W235. Join PRO Select Committee Member Rod Bennett and panelists as they explore the evolving landscape.
• PRO Happy Hour. Wednesday, November 3, 4:00 p.m.–5:30 p.m., booth #50185, West Hall. Enjoy a beverage and conversation as PRO leadership presents the PRO Cup Challenge trophy and announces the fan-favorite winner.
• “EV and the Accessorization Game—Powered by PRO.” Thursday, November 4, 9:00 a.m.–10:00 a.m., North Hall, Room N254.
• Lunch With the PROs—General Membership Meeting. Thursday, November 4, 11:30 a.m.–1:00 p.m., West Hall, Room W219. Connect with the PRO select committee and fellow members for the latest council updates. Learn how to get involved and help shape the future of the restyling industry.

SEMA Businesswomen’s Network (SBN)

• “Women Who Build—Powered by SBN.” Tuesday, November 2, 11:15 a.m.–12:15 p.m., North Hall, Room N259. Panel discussion featuring top women builders sharing their journeys and what they see for the future of custom-car building.
• “Women in Leadership—Powered by SBN.” Wednesday, November 3, 1:00 p.m.–2:00 p.m., North Hall, Room N258. CEOs discuss the importance of having women on the leadership team and how to encourage the advancement of women in the industry.
• Gear-Up Girl. Wednesday, November 3, 4:30 p.m.–5:30 p.m., Renaissance Hotel Pool. Popular women-only networking event for female students, young career women and seasoned women leaders.
• SBN Reception. Wednesday, November 3, 5:30 p.m.–7:00 p.m., Renaissance Hotel Pool Deck. Reception (open to men and women) immediately following Gear-Up Girl. Features gourmet food, beverages and more networking.
• “Women Who Rule Racing—Powered by SBN.” Thursday, November 4, 4:00 p.m.–5:00 p.m., North Hall, Room N258. Top female racers talk about how they’ve overcome adversities and are encouraging young women to enter the racing world.

Truck & Off-Road Alliance (TORA)

• TORA Happy Hour. Tuesday, November 2, 4:00 p.m.–5:30 p.m., West Hall booth #56155. Enjoy a beverage and shoptalk; connect with TORA select committee members. Cheer the winners of two new-product awards.
• “Why Truck and Off-Road Builders Are Thriving—Powered by TORA.” Wednesday, November 3, 11:00 a.m.–12:00 p.m., West Hall, Room W235. Journalist Sean P. Holman leads a builder panel discussion on some of the best aftermarket business opportunities.
• TORA Reception. Wednesday, November 3, 5:00 p.m.–7:00 p.m., West Hall, Third Floor Terrace. Enjoy appetizers and beverages while hobnobbing with colleagues. Awards ceremony honors industry achievers; Pinewood Drags raises funds to benefit SEMA Cares.

Wheel & Tire Council (WTC)

• The Stage—Powered by WTC. Tuesday, November 2, South Hall Member Lounge, booth #49031. Council Chair Todd Steen, Chair-Elect Mike Lusso and Immediate Past Chair Tyson Boyer conduct twice-daily interviews with prominent wheel and tire pros. Afternoon session concludes with the WTC Hall of Fame presentation.
• Meet the New SEMA Board of Directors. 11:00 a.m. Moderator: Todd Steen. Speakers: Brian Reese, Larry Montante, Kyle Fickler
• Meet the WTC Team and 2021 WTC Awards. 3:30 p.m. Moderator: Steve Swanson. Speakers: Todd Steen, Mike Lusso, Tyson Boyer.
• WTC Reception. Tuesday, November 2, 5:00 p.m.–7:00 p.m., South Hall Member Lounge, booth #49031. Awards ceremony, followed immediately by the awards reception. Guests enjoy an evening of good fellowship, refreshments and networking.
• The Stage—Powered by WTC. Wednesday, November 3.
• “Five Things You Need to Launch a New Product.” 11:00 a.m. Moderator: Todd Steen. Speakers: Eric Morley & Kathryn Reinhardt.
• Regulations and Stipulations. 4:00 p.m. Moderator: Tyson Boyer. Speaker: Stuart Gosswein. (Additional speakers to be determined. Visit www.SEMAShow.com.)
• WTC Happy Hour. Wednesday, November 3, 5:00 p.m.–6:00 p.m., South Hall Member Lounge, booth #49031. Members and newcomers are invited to Happy Hour. Enjoy a beverage, conversation and updates on council initiatives.
• Coffee & Conversation. Thursday, November 4, 8:00 a.m.–9:00 a.m. Entrance to the Global Tire Expo, Lower South Hall. Start the day with a cup of java and a snack while learning about WTC programs and benefits.
• The Stage—Powered by WTC. Thursday, November 4.
• “Impact of Wheel Changes on Vehicles Equipped With Advanced Driver-Assistance Systems.” 11:00 a.m. Moderator: Mike Lusso. Speaker: Kaleb Silver.
• “E-Commerce, Direct to Consumer Strategies.” 4:00 p.m. Moderator: Todd Steen. Speakers: Chris Ripper, Michael Welch.

Young Executives Network (YEN)

• YEN Reception. Tuesday, November 2, 5:30 p.m.–7:30 p.m., Renaissance Hotel, Garage Rooftop. New outdoor venue includes food, drinks, networking and presentation of the Vanguard and Young Executive of the Year awards.
• “Future Industry Outlooks From CEOs Under 40—Powered by YEN.” Thursday, November 4, 1:00 p.m.–2:00 p.m., North Hall, Room N259. BOOSTane’s Ian Lehn, SEMA Board member Lindsay Hubley of Lodestone Events/Overland Expo, and Radians’ Kirstin Stone, former YEN chair, headline a discussion on where the industry is headed over the next decade and beyond.

SEMA News—November 2021

PEOPLE

A Message From James Lawrence

SEMA Chairman of the Board

Welcome to the 2021 SEMA Show in Las Vegas—one of the most amazing automotive events in the world. The SEMA Show embodies the ultimate in automotive innovation and creativity—with thousands of modified cars and trucks displayed on the Las Vegas Convention Center campus. More than 1,300 exhibitors are introducing new products, technologies and innovative services to the automotive industry this week.

This year, the new West Hall will introduce fresh excitement to the SEMA Show you love. Providing an additional 600,000 sq. ft. of exhibition space, the West Hall also features an amazing digital screen in the lobby, and is a must-see for your trip to the SEMA Show.

I walked into my first SEMA Show when I was 18 years old and marveled at the world that I walked into. While SEMA produces some of the world’s best trade shows (including the PRI Trade Show in Indianapolis each December), the SEMA association also works tirelessly all year long to protect and preserve your rights to modify your vehicle. It is SEMA’s job to protect what you experience at the Show each year.

For those of us who love the automotive lifestyle, you should know our industry is at a crossroads as there are forces at work to take the steering wheel out of your hands. Between the EPA and misguided regulations, it is important that we all come together to support our rights. For example, despite the fact that the amount of emissions produced by racing is very small, the EPA claims that virtually all production-based race cars are illegal.

If you love the SEMA Show and want to preserve your right to drive and modify your vehicle, I’d like you to consider becoming an individual SEMA member. As a member of SEMA, you’ll lend support to our industry, receive the latest news, updates and information about the mission, and help preserve and protect your rights. You can get more information about SEMA membership, and sign up at www.sema.org/individualmember.

I hope you have a wonderful SEMA experience at the Show this year. It’s a great time to learn about the best of our industry, build new relationships and create business opportunities.

James Lawrence

 

 

 

 

 

James Lawrence
SEMA Chairman of the Board

 

 

SEMA News—November 2021

SEMA DATA

By Gigi Ho

SEMA Data Product News

The products featured below are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadatacoop.org.

BBK

Blackout Cold-Air Intake for ’11–’21 Dodge 6.4L Hemi Challenger/Charger SRT8

The BBK Cold-Air Kit replaces the entire factory Hemi inlet system with large-
diameter, black powdercoated tubing and a reusable high-flow air filter. Made in the U.S.A.

The BBK airbox design pulls in cooler, denser air for more horsepower and torque. Installation is as simple as it gets and normally takes only half an hour. No special tools or additional hardware are required for installation.

Information: www.bbkperformance.com

PN: 1777-R

FIA

GS900 Series Bug Screen for ’08–’14 E-150/E-250; ’08–’21 E-350 Super Duty/E-450 Super Duty

The GS900 Series Custom-Fit Grille Bug Screen is made from heavy-duty, tear-resistant mesh. It protects the grille and the radiator from stone chips, bugs and debris. Installation is quick and easy with FIA’s patented Stick-a-Stud no-drill system. Using a 3M adhesive-backed stud fastener, just peel and stick to the surface and snap on the bug screen. No tools are required for installation. A custom fit for most trucks, vans, CUVs and SUVs.

Information: www.gofia.com

PN: GS902-16

CargoGlide

Bulkhead WallSlide for Mercedes Sprinter 144 WB, Standard Roof

The WallSlide system is a steel framework mounted inside the van with aluminum sliding walls. WallSlide is fully customizable with several options and is designed to attach any brand of shelving, bins and containers onto the sliding walls. Starts with a framework that is designed specifically for the van’s make and model. Users may choose the walls needed for the system and which options are wanted for each wall.

Information: www.cargoglide.com

PN: WSS003

SEMA Data is “data central” for the specialty-equipment segment, containing millions of products and vehicle fitments from performance and accessories brands. Created by SEMA, SEMA Data is the definitive, industry-owned and -operated centralized data warehouse, complete with comprehensive online tools, and a team of dedicated data and technology experts to assist manufacturers and resellers with product data needs. Learn more at www.semadatacoop.org or scan the QR code with your smartphone camera.

SEMA News—November 2021

EVENTS

2021 SEMA Show:

Connect and Engage With SEMA Councils and Networks

By Ellen McKoy

There’s no business like show business—trade-show business, that is. Just ask buyers.

Throughout the week of the SEMA Show, SEMA councils and networks will host numerous activities on and off the Show floor. It’s a once-a-year chance to link up with like-minded professionals, celebrate the achievements of industry leaders, expand knowledge, and explore ways to get involved in association activities. The following is a rundown of this year’s events.

Automotive Restoration Market Organization (ARMO)

• ARMO Reception. Tuesday, November 2, 5:15 p.m.–7:30 p.m., Westgate Resort & Casino, Ballroom B. Enjoy an evening of camaraderie, refreshments, beverages and awards presentations.
• ARMO Builders Panel. Wednesday, November 3, 10:15 a.m.–11:15 a.m., North Hall, Room N255. Featuring moderator Sabra Johnson and panelists Steve Cook, Dan Short and Bob Smith.

Emerging Trends & Technology Network (ETTN)

• “Synthetic Fuels: Paving the Way for the Future of ICEs—Powered by ETTN.” Monday, November 1, 1:00 p.m.–2:00 p.m., North Hall, Room N259.
• Tech ’N’ Toast. Inaugural breakfast networking event. Thursday, November 4, 8:00 a.m.–9:00 a.m., North Hall, Room N235.
• “Challenges to Modding the Modern Powertrain—Powered by ETTN.” Thursday, November 4, 11:00 a.m.–12:30 p.m., North Hall, Room N258.
• ETTN Lunch and Learn. Thursday, November 4, 12:30 p.m.–2:00 p.m., North Hall, Rooms N235. Featuring presentations, panel discussion and networking with industry thought leaders.

Hot Rod Industry Alliance (HRIA)

• HRIA Reception. Wednesday, November 3, 5:15 p.m.–8:30 p.m., Westgate Resort & Casino, Paradise Center. Celebrate with colleagues and friends as hot-rod builder and emcee Tim Strange salutes industry achievers during the awards ceremony. Proceeds of sponsored tables benefit the SEMA Memorial Scholarship Fund.
• “Hot-Rod Builders Drive the Vintage Segment—Powered by HRIA.” Thursday, November 4, 9:00 a.m.–10:00 a.m., North Hall, Room N258. Join leading builders as they share knowledge and insights into the future of hot rodding.

Motorsports Parts Manufacturers Council (MPMC)

• “Motorsports Builders Panel— Powered by MPMC.” Wednesday, November 2, 9:00 a.m.–10:00 a.m., North Hall, Room N254. Elite builders share pandemic experiences, what they learned and what lies ahead.

Professional Restylers Organization (PRO)

• PRO Reception. Tuesday, November 2, 5:00 p.m.–7:00 p.m., West Hall, third floor terrace. Mingle under the stars with industry leaders while enjoying hot hors d’oeuvres and drinks.
• “How the Pandemic Moved Buyers From Your Showroom to Online—Powered by PRO.” Wednesday, November 3, 9:00 a.m.–10:00 a.m., West Hall, Room W235. Join PRO Select Committee Member Rod Bennett and panelists as they explore the evolving landscape.
• PRO Happy Hour. Wednesday, November 3, 4:00 p.m.–5:30 p.m., booth #50185, West Hall. Enjoy a beverage and conversation as PRO leadership presents the PRO Cup Challenge trophy and announces the fan-favorite winner.
• “EV and the Accessorization Game—Powered by PRO.” Thursday, November 4, 9:00 a.m.–10:00 a.m., North Hall, Room N254.
• Lunch With the PROs—General Membership Meeting. Thursday, November 4, 11:30 a.m.–1:00 p.m., West Hall, Room W219. Connect with the PRO select committee and fellow members for the latest council updates. Learn how to get involved and help shape the future of the restyling industry.

SEMA Businesswomen’s Network (SBN)

• “Women Who Build—Powered by SBN.” Tuesday, November 2, 11:15 a.m.–12:15 p.m., North Hall, Room N259. Panel discussion featuring top women builders sharing their journeys and what they see for the future of custom-car building.
• “Women in Leadership—Powered by SBN.” Wednesday, November 3, 1:00 p.m.–2:00 p.m., North Hall, Room N258. CEOs discuss the importance of having women on the leadership team and how to encourage the advancement of women in the industry.
• Gear-Up Girl. Wednesday, November 3, 4:30 p.m.–5:30 p.m., Renaissance Hotel Pool. Popular women-only networking event for female students, young career women and seasoned women leaders.
• SBN Reception. Wednesday, November 3, 5:30 p.m.–7:00 p.m., Renaissance Hotel Pool Deck. Reception (open to men and women) immediately following Gear-Up Girl. Features gourmet food, beverages and more networking.
• “Women Who Rule Racing—Powered by SBN.” Thursday, November 4, 4:00 p.m.–5:00 p.m., North Hall, Room N258. Top female racers talk about how they’ve overcome adversities and are encouraging young women to enter the racing world.

Truck & Off-Road Alliance (TORA)

• TORA Happy Hour. Tuesday, November 2, 4:00 p.m.–5:30 p.m., West Hall booth #56155. Enjoy a beverage and shoptalk; connect with TORA select committee members. Cheer the winners of two new-product awards.
• “Why Truck and Off-Road Builders Are Thriving—Powered by TORA.” Wednesday, November 3, 11:00 a.m.–12:00 p.m., West Hall, Room W235. Journalist Sean P. Holman leads a builder panel discussion on some of the best aftermarket business opportunities.
• TORA Reception. Wednesday, November 3, 5:00 p.m.–7:00 p.m., West Hall, Third Floor Terrace. Enjoy appetizers and beverages while hobnobbing with colleagues. Awards ceremony honors industry achievers; Pinewood Drags raises funds to benefit SEMA Cares.

Wheel & Tire Council (WTC)

• The Stage—Powered by WTC. Tuesday, November 2, South Hall Member Lounge, booth #49031. Council Chair Todd Steen, Chair-Elect Mike Lusso and Immediate Past Chair Tyson Boyer conduct twice-daily interviews with prominent wheel and tire pros. Afternoon session concludes with the WTC Hall of Fame presentation.
• Meet the New SEMA Board of Directors. 11:00 a.m. Moderator: Todd Steen. Speakers: Brian Reese, Larry Montante, Kyle Fickler
• Meet the WTC Team and 2021 WTC Awards. 3:30 p.m. Moderator: Steve Swanson. Speakers: Todd Steen, Mike Lusso, Tyson Boyer.
• WTC Reception. Tuesday, November 2, 5:00 p.m.–7:00 p.m., South Hall Member Lounge, booth #49031. Awards ceremony, followed immediately by the awards reception. Guests enjoy an evening of good fellowship, refreshments and networking.
• The Stage—Powered by WTC. Wednesday, November 3.
• “Five Things You Need to Launch a New Product.” 11:00 a.m. Moderator: Todd Steen. Speakers: Eric Morley & Kathryn Reinhardt.
• Regulations and Stipulations. 4:00 p.m. Moderator: Tyson Boyer. Speaker: Stuart Gosswein. (Additional speakers to be determined. Visit www.SEMAShow.com.)
• WTC Happy Hour. Wednesday, November 3, 5:00 p.m.–6:00 p.m., South Hall Member Lounge, booth #49031. Members and newcomers are invited to Happy Hour. Enjoy a beverage, conversation and updates on council initiatives.
• Coffee & Conversation. Thursday, November 4, 8:00 a.m.–9:00 a.m. Entrance to the Global Tire Expo, Lower South Hall. Start the day with a cup of java and a snack while learning about WTC programs and benefits.
• The Stage—Powered by WTC. Thursday, November 4.
• “Impact of Wheel Changes on Vehicles Equipped With Advanced Driver-Assistance Systems.” 11:00 a.m. Moderator: Mike Lusso. Speaker: Kaleb Silver.
• “E-Commerce, Direct to Consumer Strategies.” 4:00 p.m. Moderator: Todd Steen. Speakers: Chris Ripper, Michael Welch.

Young Executives Network (YEN)

• YEN General Membership Meeting & Mixer. Monday, November 1, 5:30 p.m.–7:30 p.m. Top Golf, MGM Grand Hotel & Casino. Membership meeting and mixer features golf games, food, drink and good fellowship. Attendance limited to 75 pre-sign ups.
• YEN Reception. Tuesday, November 2, 5:30 p.m.–7:30 p.m., Renaissance Hotel, Garage Rooftop. New outdoor venue includes food, drinks, networking and presentation of the Vanguard and Young Executive of the Year awards.
• “Future Industry Outlooks From CEOs Under 40—Powered by YEN.” Thursday, November 4, 1:00 p.m.–2:00 p.m., North Hall, Room N259. BOOSTane’s Ian Lehn, SEMA Board member Lindsay Hubley of Lodestone Events/Overland Expo, and Radians’ Kirstin Stone, former YEN chair, headline a discussion on where the industry is headed over the next decade and beyond.

SEMA News—November 2021

New Products Showcase Spotlight Products

By SEMA Editors

New for this year, the New Products Showcase will be located in the Las Vegas Convention Center’s Upper South Hall in booth #31255. In addition, buyers and media can now use the Show app on their mobile device to scan and save products and provide step-by-step directions to the exhibitors that submitted each product.

Badassmounts

Badassmounts 360º Swivel Light Mount

Booth #60194

Badassmounts billet aluminum, O-ring sealed light mounts allow 360º rotation of your lights with no tools required and no readjusting lights. Perfect for all types of four-wheeling, adventure vans, search and rescue, race trailers and more. Installs in minutes. BAM!

www.badassmounts.com

JM3

Oil Filter Wrench

Booth #35075

Here at JM3, we offer an oil filter wrench that comes in five standard sizes to fit just about every oil filter on the market. Anything that takes an oil filter, we will make a size to fit it. From automotive, diesel, aviation, ATV, UTV and marine vessels, we have the best wrench for you.

It comes in a 14 and 15 Flute/tooth wrench set and is designed to get into those hard-to-reach places and to loosen those over-tightened rust-welded filters. Our tool has an insurmountable amount of leverage that makes taking off and loosening oil filters super easy. Our tool gives you the leverage you need. Just squeeze the spring-loaded lever and boom, filter is loosened—that easy!

www.oilfilterwrenchbyjm3.com

PN: 1978-XL

Bartec USA LLC

TechRITEPro, TPMS Diagnostic Tool

Booth #45126

The TechRITEPro offers high-powered functionality at an entry-level price. The TechRITEPro is also a Rite-Sensor programmer and includes the Bartec exclusive Rite-Sync technology. The TechRITEPro has an easy-to-learn graphical-user interface and includes more OBDII relearns and VINDicate tool setup. The TechRITEPro provides for faster TPMS Service, flexibility in TPMS service and use, and greater coverage of TPMS sensor solutions.

www.bartecusa.com

PN: WRTTRP100

JMD Tubes X-Pipes

Booth #20263

Not all X-Pipes are created equal, and the team at JMD Tubes always strives to produce performance components that work as they are intended to. We are extremely proud to be able to offer our 100%-made-in-the-U.S.A. X-Pipes. Not sacrificing craftsmanship for a few extra dollars, our company’s vision is one in which we make manufacturing in the U.S.A. an industry standard with outstanding
quality and results.

www.jmdtubes.com

PN: XP-SS-250/300

JMD Tubes Mufflers

Booth #20263

Our JMD Tubes Mufflers are quality engineered for comfort while providing maximum performance. Tested and proven to not only sound better than the majority of options on the market, but also to outlast the competition even under the most aggressive fuels. We source the best U.S.-made materials to put together a muffler that will make your vehicle purr in low rpms and ROAR at wide-open throttle. There is no point in making your high-dollar vehicle sound like a lawnmower, for your car’s sake...buy a JMD Tubes Muffler!

www.jmdtubes.com

PN: MFL-RD-300-600-12/14

Dash Protector for Professional Window Tinters

Booth #54258

Dash protection and car accessories in Miami. The Dash Protector will protect the whole dashboard from all the water spray during the process of installing a windshield film. The microfiber towel and the absorbing ropes will catch all the water. Plus, the white waterproof material will stop any water or glue remover from touching the dashboard. For a clean and safe windshield tinting.

www.dashprotector.com

Modern Driveline

Side-Shifter Program-Rear

Booth #20047

Certain vehicles require exact-fit transmissions to eliminate console and body modifications. For this, Modern Driveline has created modified versions of the NEW Tremec TKX transmission. The detent action is smooth, symmetrical and maintains that short throw feeling.

The C2/C3 Corvette requires a lower-profile shifter placement to clear the tunnel and come up correctly in the console opening. This exact fit will make installation quick and simple.

Modern Driveline offers a full complement of support parts for this installation as well. Visit booth #20047 in the Central Hall to see the full package.

www.moderndriveline.com

Modern Driveline

TKX Front-Position Shifter

Booth #20047

New for 2021, this shifter fits in the front square opening of the new Tremec TKX transmission.

It will naturally detent to the neutral position and has built-in positive stops. It will also retain the reverse lock-out feature between 5th and reverse gears. This price includes the necessary 3/4 shift lug for improved gating/shiftability. The ball/socket relationship is hardened for long wear. The improved gasket design will provide years of leak-free use.

Visit booth #20047 in the Central Hall to see the full package.

www.moderndriveline.com

Modern Driveline

Side-Shifter Program-Front

Booth #20047

Modern Driveline has created modified Side-Shifter for the NEW Tremec TKX.

Detent action is smooth, symmetrical, and maintains that short throw feeling.

The ’64–’67 Chevelle, ’64–’72 GM, BOP, and Sunbeam Tiger benefit from a lower-profile shifter placement to clear the tunnel and come up correctly in the console opening or original four-speed floor-hump opening.

Modern Driveline offers a full line of support parts to make this installation quick and simple. Visit booth #20047 in the Central Hall to see the full package.

www.moderndriveline.com

Pedal Commander

Throttle Response Controller

Booth #24415

With 36 sensitivity settings, the fastest processor on the market, and a two-year warranty, Pedal Commander is the world’s most advanced Throttle Response Controller.

https://pedalcommander.com

Sea Foam Sales

Finish Fast Exterior Detailer

Booth #20034

Finish Fast is a total exterior vehicle finishing spray and protectant. Quickly restores shine without streaking and protects paint and clear coat.

www.seafoamworks.com

PN: ED24

Modern Driveline

’62–’66 Nova Hydraulic Master Kit

Booth #20047

New for 2021, this kit fits in the original firewall opening and is priced very competitively.

Uses OE-style master cylinder and custom plates to achieve a direct-connect from firewall to pedal. Adjustable pedal height to achieve comfort level for clutch re-engagement from the carpet. It locates on a single existing fastener hole; drill two more small holes, trim a plate, install fasteners, hooks up and bleed, and done! Steering column may be removed for convenience but not mandatory.

Visit booth #20047 in the Central Hall to see the full package.

www.moderndriveline.com

Sea Foam Motor Treatment

IC5 Fuel Injector Cleaner

Booth #20034

Sea Foam IC5 Fuel Injector Cleaner is specially formulated to help clean fuel injectors and restore injector spray patterns for better engine performance. It works to help recover lost power and restore lost fuel economy caused by dirty injector fouling. Safe for all types of gasoline fuel-injection engines; just pour it in!

www.seafoamworks.com

PN: IC5

Sea Foam Motor Treatment

X99 Complete Auto & RV Interior Sanitizer

Booth #20034

Help your vehicle stay clean with X99 Interior Sanitizer. Eliminates 99% of viruses and bacteria on vehicle interiors and helps eliminate tough odors.

www.seafoamworks.com

PN: X99

Sea Foam Motor Treatment

Finish Fast Interior Detailer

Booth #20034

Finish Fast is a total interior vehicle detailer and cleaner. Cleans and protects interior surfaces without the greasy residue. Safe and effective on all surfaces, including leather, vinyl, plastic and screens.

www.seafoamworks.com

PN: ID24

Ultra1Plus

SAE 15W-50 Full Synthetic 4T Engine Oil, API SN, JASO MA, MA2

Booth #21731

It is a full-synthetic, super high-performance, multi-grade oil for high-RPM, four-stroke motorcycle engines with integral gearboxes and wet clutches, applications requiring a four-stroke engine oil JASO MA2, API SN. Blended with 100%-synthetic base-stocks and premium performance additives. Specialty friction modifiers provide smooth clutch gear shift operation, while specialty anti-oxidants and sophisticated dispersant technology enhance cleanliness. Excellent wet-clutch performance.

www.ultra1plus.com

PN: UFS15504TSNMA2L

Sea Foam Motor Treatment

Ultimate Oil Stabilizer

Booth #20034

Ultimate Oil Stabilizer works in oil systems to lubricate engine parts, minimize wear and help prevent the causes of harmful oil deposits and sludge. Simply substitute 1 qt. of OS32 for 1 qt. of oil at your next oil change. When combined with motor oil, Ultimate Oil Stabilizer is always working to help minimize long-term engine wear.

www.seafoamworks.com

PN: OS32

UniAuto Inc.

Thret Firewall 702

Booth #47033

The Thret 702 Firewall Wheel is a full-face design with a concave-based on the Classic Round Hole wheel and is available in satin black as well as a bronze finish. Rivets on the firewall are stainless steel to prevent rust from harsh conditions. The firewall is available in 5-, 6- and 8-lug applications in 17x9, 18x9 and 20x9.

www.uniauto-wepro.com

PN: 702I-1790J-12

VP Racing Fuels

VP Trigger Fluid Control System Hose

Booth #23013

VP Trigger is a fuel hose system like no other. Its patented push-button, self-venting control flow valve is developed for use with VP Motorsport Containers. Moreover, it takes seconds to install and makes refilling extremely efficient and a breeze. Simply tilt your container and press the Trigger button for flow, and release the Trigger button to quickly stop the flow.

www.vpracingfuels.com

PN: 33320

Vyper Engineering LLC

Vyper Chair

Booth #37087

Finally, a shop chair that doesn’t suck. The Vyper Chair provides ultimate comfort and stability through the use of precision laser-cut steel arms, industrial foam padding, premium 4-in. roll-over casters and a perfectly angled backrest for lumbar support. Built with the highest-quality materials and made 100% in the U.S.A. that will last a lifetime.

www.vyperchair.com

SEMA News—November 2021

INDUSTRY NEWS

 Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.

’23 Chevrolet Corvette Z06

This prototype is the upcoming mid-engine Corvette Z06 testing in light, body-hugging camouflage as it arrived for track testing. This is the first time we’ve seen a C8 Z06 in body-hugging camo instead of the heavy vinyl cladding worn by previous prototypes.

The prototype features a more aggressive front fascia with various additional aero bits not seen on the current Stingray. The body is wider, and a very prominent wing spoiler can be seen out back. A set of black five-spoke wheels and center-exit exhaust are also seen in the back.

GM has announced that this Corvette Z06 will launch for the ’23 model year.

’22 Toyota Tundra

Here’s a first peak at the new Toyota Tundra. Looking inside, the mid/base-model Tundra will receive a relatively small navigation screen that is flanked by a couple of vents. Below the screen sits the HVAC controls, along with a USB port for charging. Materials appear to be similar to those found on the current Tundra, along with a similar layout to the dash.

The ’22 Tundra will ride on an all-new platform (internally called F1) that is said to be flexible enough to accommodate all Toyota body-on-frame pickup and SUV models globally. A new 10-speed automatic will back the 5.7L V8, though a hybridized 3.5L V6 may also be available.

’23 Ford Ranger Raptor LHD

Here’s another look at the all-new ’23 Ford Ranger Raptor, though these are the first shots of a left-hand-drive unit with an interesting soft bed topper.

Overall, the next-gen Ranger Raptor looks more substantial than the current model, with bolder proportions and stance. The front fascia will maintain the bold “Ford” lettering across the grille, accompanied by a set of intricate C-shaped headlamps. The cab and bed appear to be carryovers from the current model.

The prototype rides on a set of black wheels that appear to be fairly similar to the current design. A dual-exhaust setup can be seen at the rear, along with a camouflaged rear suspension that hides a coil spring setup similar to that found on the F-150 Raptor.

 

SEMA News—November 2021

INDUSTRY NEWS

Fast Facts

Eddie Motorsports hired Larry Ashley as its new operations manager. Ashley joined the team in August and he brings more than 33 years of professional experience in the automotive aftermarket, having worked in key management positions at various companies that have revolutionized certain areas of the aftermarket. Some recognizable brands include California Custom USA, American Products Co., TMI Products and, most recently, POL Performance Online.

Wheel Pros, backed by Clearlake Capital Group L.P. and in partnership with management, announced that it signed a definitive agreement to acquire Driven Lighting Group—a digitally native designer and online retailer of aftermarket enthusiast automotive lighting products—from Kian Capital. Financial terms of the transaction were not disclosed.

Power Automedia hired Micah Anderson as editor of the digital automotive title Off Road Xtreme. Anderson is a 20-year authority in the off-road industry with extensive experience founded on marketing, events and racing. Prior to joining Power Automedia, Anderson was a co-founding partner for the grassroots off-road action festival The Jump Champs. He also worked extensively in the aftermarket space as a photographer and brand manager.

Centerforce hired Trent McGee as marketing manager. McGee will oversee the company’s marketing efforts, including advertising and event marketing, where he will play a key role in leading the Centerforce Adventure Run—an overland-style trip exclusively for manual-transmission vehicles. McGee brings more than 25 years of industry experience, including serving as a technical writer for several major automotive publications such as 4-Wheel & Off-Road, and marketing experience with companies that include Daystar Products and Airaid.

Internationally recognized nonprofit Evergreen Cooperatives added to its growing portfolio of employee-owned businesses with the asset purchase of Intellitronix, a producer of LED automotive aftermarket digital and analog gauges. Terms of the deal were not released. Intellitronix manufactures microprocessor-controlled LED products and energy-saving devices designed for the automotive, marine and recreational vehicle markets.

Eleven Engineering Inc. announced that Anna Shahzadi is the newest member of the company’s growing research and development design team. Shahzadi has a bachelor of science degree in electrical engineering from the University of Alberta.

Race Winning Brands (RWB) announced industry veteran Steve Reed as the powersports brand manager for Wiseco Performance Products. In his new position, Reed will play a vital role in developing existing initiatives and supporting Wiseco powersports growth through product management and development, business platform and partnership support, marketing initiatives and direct customer visits. Reed comes to RWB with more than 22 years of experience in the powersports aftermarket. Reed began his powersports career in distribution before moving on to inside and international sales.

MAVTV Motorsports Network—the U.S.-based motorsports TV network owned and operated by Lucas Oil Products—announced the executive promotion of Kevin Asbell to COO and general counsel. He was previously general counsel of Lucas Oil Products. Asbell will be responsible for managing the day-to-day affairs of the network, with direct accountability for operational planning, accounting, forecasting, administrative affairs, information technology and human resources.

Torqued Distribution announced that Lou Lobsinger is the company’s new head of sales and marketing. He joins the Torqued team with more than 20 years of automotive experience in marketing, sales and product development. He will be responsible for the global sales and marketing teams and team leadership, driving revenue across all channels, contributing to product and vendor selection, and general management responsibilities.

Warn Industries announced the acquisition of substantially all of the business and assets of Fab Fours Inc., a leading manufacturer of fabricated mounting solutions for trucks and Jeeps. Fab Fours’ product offerings include various metal fabricated truck and Jeep bumper and accessory options. The company was founded in 2004 and has received multiple awards, including the “Showstopper” award from SEMA. Fab Fours’ products are designed, tested and manufactured in South Carolina. Terms of the transaction were not disclosed.

Sunnen Products Co. promoted F. Christopher Miltenberger to the additional role of CEO. Miltenberger joined Sunnen as president/COO in 2015, with extensive experience in operations, engineering and business development. During his tenure, he has been instrumental in Sunnen’s transformation of global operations as well as improving customer contact management and relationship development.

Wharton Automotive Group acquired Silver Sport Transmissions. Consisting of McLeod Racing and FTI Performance, Wharton Automotive Group is owned by NHRA Nitro Funny Car driver and businessman Paul Lee, who closed the deal on Silver Sport Transmissions on July 30. In 2019, Lee purchased FTI Performance and now continues to grow his business strategy with the acquisition of Silver Sport Transmissions, which will continue to operate at its location in Rockford, Tennessee.

Goodyear Tire & Rubber Co. announced that Thad Ewald was hired as vice president for strategy and business development, reporting to Executive Vice President and CFO Darren Wells. Before joining Goodyear, Ewald was vice president of corporate strategy and development for Cummins Inc. During his tenure, Ewald also led the development of Cummins’ startup in the electrified and hydrogen power segment and was responsible for joint ventures, acquisitions and divestiture transactions.

Radflo Suspension Technology relocated operations to a new, expanded facility. The company can now be reached at 10840 Talbert Ave., Fountain Valley, CA 92708.

SEMA News—November 2021

Industry Indicators: Economic Outlook Remains Positive, but Supply Constraints and Inflation Remain Challenges

The overall U.S. economic outlook remains positive as the country continues to bounce back from 2020. However, challenges remain on the horizon, including supply-chain constraints, inflationary pressure, a tight labor market and a potential COVID-19 resurgence, according to the latest edition of “SEMA Industry Indicators.”

Supply-chain disruptions continue to affect many sectors of the economy. For the auto industry, the chip shortage is disrupting production, reducing inventory levels and driving up prices. Nearly every car manufacturer reported higher average transaction prices in June compared with 2020. While economists expect inflationary pressures like this to be short-term, it is weighing on consumers’ minds.

Employment in the sectors hardest hit by the pandemic continues to improve, especially leisure and travel. Average hourly earnings are also up, suggesting that employers are having to offer higher wages to attract workers. COVID-19 cases have also risen in recent weeks. If outbreaks emerge more broadly, economic activity may slow down.

Want to learn more about the economic factors shaping the industry? Download the July “SEMA Industry Indicators” report at www.sema.org/research.

SEMA Show Education Prepares Businesses for Next-Level Success

The 2021 SEMA Show will include more than 100 industry-leading seminars designed to help businesses and employees succeed and advance their careers. Through the Education Program, Showgoers have an easy and cost-effective way to learn about new trends and topics, hear from top experts and presenters, and gain new skills and ideas while discovering new products, seeing custom vehicles and meeting with business partners at the 2021 SEMA Show, to be held November 2–5 in Las Vegas.

“Attending the SEMA Show is an investment—particularly for small businesses that close up shop while they are away,” said Tom Gattuso, SEMA vice president of events. “We work hard to provide Showgoers with the greatest possible return on their investment, and we are excited about this year’s SEMA Show Educational Program.”

Among the 2021 SEMA Show Education Program offerings are tracks focused on or targeted to automotive electronics, vehicle builders, CEOs, digital marketing and international exports. This year’s program also includes a new leadership track sponsored by the world-renowned Dale Carnegie Program, and the return of popular market-segment-specific tracks presented in partnership with the Industry Conference of Auto Collision Repair, the Society of Collision Repair Specialists, and the Tire Industry Association. Be sure to visit www.SEMAShow.com/education to see the full range of seminars and schedules.

New Products Showcase Moves to Upper South Hall for 2021 SEMA Show

The New Products Showcase is renowned for its display of cutting-edge industry innovations. So much so that it’s a favorite first stop for attendees upon entering the Show. But this year, thanks to Convention Center expansion, the Showcase is
relocating.

New for this year, the New Products Showcase will be located in the Las Vegas Convention Center’s Upper South Hall in booth #31255. In addition, buyers and media can now use the SEMA Show app on their mobile devices to scan and save products and provide step-by-step directions to the exhibitors that submitted each product. The app is available for free from native Android or Apple app stores.

According to Show planners, the popular Showcase had outgrown its former location and needed additional room for future growth. The feature will contain thousands new and featured products. The expanded space will also allow for better displays of the latest industry offerings and an overall improved visitor experience.

Members Lounges: Connect, Refuel and Recharge at the 2021 SEMA Show

For 2021, SEMA members attending the Show now have elite access to three strategically situated Member Lounges and are invited to enjoy the lounges during Show hours.

Members Lounge–North: Located on the upper level of the North Hall in room N251, the lounge offers a relaxing environment to take a break between meetings or seminars, recharge devices, or catch up on work at a computer connected to an in-lounge printer. Hot meals are available for purchase daily from 11:30 a.m.–2:00 p.m.

Members Lounge–South: Located in the South Hall, booth #49031, this lounge area offers a relaxing atmosphere with access to free charging stations. Grab ’N’ Go snacks are available for purchase any time during Show hours. The Members Lounge offers private meeting rooms which can only be reserved for two nonconsecutive one-hour time slots per day, per company.

Members Lounge–West: Located in the West Hall, booth #58065, this lounge area offers a relaxing atmosphere with ample seating and access to free charging stations. Grab ’N’ Go snacks, beverages and sandwiches are available for purchase any time during Show hours. The Members Lounge offers private meeting rooms that are available by reservation.

SEMA Member Lounges give members the opportunity to grab a snack, recharge their devices, or to engage in some company networking.

MAHLE Motorsport
12 New PowerPak Kits
Booth #23027

Top Alcohol Hemi PowerPak Kit

MAHLE Motorsport is rolling out 12 new PowerPak applications that cover the gamut of performance, domestic and import, with a heavy emphasis on the Cummins diesel. Two PowerPak Plus kits have been added to the company’s shelf stock program. The PowerPak high-performance piston kit for a Top Alcohol Hemi comes with a 1/16-in., 1/16-in., 3/16-in. performance ring set, and pistons forged in 2618 alloy. Seven kits for the Cummins 5.9L B-Series include new forged aluminum race pistons.

Driven Racing Oil
New ATV-UTV Product Line
Booth #22713

Driven Racing Oil is launching its newest high-performance products specifically designed for the ATV-UTV market, featuring three new synthetic oils—a 10W-30, 10W-40 and 5W-50, as well as a new synthetic 75W-110 differential gear oil. This line of full synthetic oils was formulated to advance engine and driveline lubricant performance in high-performance four-stroke ATV-UTV applications.

Cedar Electronics
ESCORT MAXcam 360c, ESCORT M2 accessory and Cobra 19 Mini.
Booth #12019

ESCORT MAXcam 360c

In addition to the ESCORT MAXcam 360c, ESCORT M2 accessory, and Cobra 19 Mini, Cedar Electronics is launching its newest dash cam in the Cobra SC Series lineup—the Cobra SC 400/400D. The device will come equipped with Ultra HD 4K video resolution, Alexa built-in, capabilities of recording three cameras simultaneously and more.

HOBBS
Overland Roof Rack for ’21+ Kia Sorento, ’20+ Kia Telluride, ’21+ Ford Bronco Sport and the ’22 Nissan Pathfinder
Booth #50185

Bronco Sport Overland Roof Rack

HOBBS’ overland roof racks available for the ’21+ Kia Sorento, ’20+ Kia Telluride, ’21+ Ford Bronco Sport and the ’22 Nissan Pathfinder are designed to transform your SUV into a “go-anywhere” SUV. Packages offer an extensive range of accessory options to cater to just about any adventure. More applications coming soon.

Frantz Filters
Duramax, Cummins and Powerstroke Filter Kits
 

6.0L/6.4L Ford Powerstroke Filter Kit

Frantz Filters now offers an expanded line of custom-designed Duramax, Cummins and Powerstroke filter kits. The new kit applications include the Ford Powerstroke 6.7L, 7.3L and dual-model kit for the 6.0L/6.4L Powerstroke, and three separate 6.6L Duramax/GMC kits for years ’01–’16, ’17–’19 and the current ’20–’21. Frantz is also introducing a kit for the 5.9 and 6.7L Cummins that can be configured based on model year.

Wrap’R–Grab’R
Mini Waste Bin
Booth #52154
 

Wrap'R-Grab'R Mini Waste Bin

Wrap'R-Grab'R mini waste bin measures 5½-in. tall x 2¾-in. diameter, and fits into the cupholder of any car, truck, boat, golf cart, etc. It includes a flexible grommet-style top, container body and removable bottom for clean out.

BendPak
LITESTIX
Booth #36133, #81030
 

LITESTIX

LITESTIX is a bright, versatile LED work light powered by a rechargeable lithium battery so it’s completely portable. It uses 36 LED bulbs to provide 1,200 lumens of bright light, and can provide up to six hours of continuous use between charges. Designed for a long life of heavy-duty use, LITESTIX features an impact-resistant polycarbonate housing. The lamp’s all-steel telescoping cradle frame can extend from 49.5 in. to 79.75 in. in length and can secure to the underside of a vehicle hood.

EZTRUNK
Booth #58227

EZTRUNK

The EZTRUNK is a safe, secure place to lock up valuables with your top up or down. EZTRUNK lies flat in the Jeep when not in use, and opens to a secure locking trunk in seconds. EZTRUNK is available for all two- and four-door Jeeps from ’97 to present.

Old Air Products
Reproduction Center Vent for ’67–’68 Ford Mustangs
Booth #24297

Reproduction Center Vent for ’67–’68 Ford Mustangs

Old Air Products is now offering a new reproduction center vent for ’67–’68 Ford Mustangs. This center vent features metal diecast construction with chrome finish and black camera case trim. Original style knobs move louvers to direct the airflow. This is a direct replacement for original factory a/c center vent.

Giant Loop
Armadillo Bag
Booth #61033
 

Armadillo Bags

Armadillo Bags are designed for the safe temporary storage and transport of a broad range of essential automotive and powersports fluids. When empty, Armadillo Bags can be rolled up or packed flat for convenient storage, and they weigh a fraction of rigid plastic and metal containers which remain the same size whether full or empty. Employing a two-layer construction, Armadillo Bags feature an RF-welded inner bladder contained within and protected by an abrasion-resistant sewn Cordura outer sleeve.

Permatex
Permatex 500° High Heat

Permatex 500° High Heat

Permatex 500° High Heat is specially formulated to withstand temperatures up to a 500 °F. Designed to bond and seal against liquids, gasses and common automotive fluids, Permatex 500° High Heat is ideal for a wide variety of applications in engine compartments, the engine block and exhaust components, where temperatures can easily exceed 400 °F. The epoxy has a holding strength of 2500 PSI. It sets in 10 minutes and has a two-hour cure time.