Entering at least one product in the New Products Showcase
puts your latest products in front of thousands of qualified
buyers from every segment of the specialty-equipment
industry.
New for this year, the New Products Showcase will be located in the Las Vegas Convention Center’s Upper South Hall in booth #31255. In addition, buyers and media can now use the Show app on their mobile device to scan and save products and provide step-by-step directions to the exhibitors that submitted each product.
Exhibiting at the SEMA Show and entering at least one product in the New Products Showcase puts your latest products in front of thousands of qualified buyers from every segment of the specialty-equipment industry. The best part: the first product you enter is free! After that, each additional product you enter per category is $75 until October 8, after which, the fee increases to $150 per entry.
Entry Fees:
The first product entered in one category in the New Products Showcase is FREE!
Additional $75 per product category before October 8.
After October 8, the cost is $150 per entry.
No refunds provided after October 8.
Entries submitted on-site will be accepted on a space availability basis.
Sales of alternative powered vehicles, while currently representing just 5% of all U.S. light-vehicle sales today, are expected to reach 45% by 2035, according to new SEMA Market Research.
Eighteen of the top 20 global automakers, which together represent around 90% of new car registrations worldwide in 2020, plan to widen their portfolio of alternative-power models and scale up their production of electric vehicles. However, three quarters of Americans still prefer gas or diesel and have concerns about charging infrastructure, driving range and price. Also, alternative-power vehicles remain a niche market for the specialty-equipment industry, accounting for just 1% of specialty-equipment retail sales in 2020.
Filled with an in-depth outlook on the landscape of alternative power and electrification in the United States, the “Emerging Trends: Electrification, Alternative Power and Advanced Technology” report helps companies understand potential implications for the specialty-equipment industry and how advanced technologies are becoming part of the new vehicle ecosystem. Key findings from the report include:
There are currently 4.1 million alternative-power vehicles on U.S. roads today. This represents 1% of light vehicles in operation.
While sales are starting to grow, significant hurdles remain, around range, changing, and electrical power generation, in the shift towards more electrified vehicles.
As sales of electric and other alternative energy vehicles increase in coming years, it will take a while for current vehicles to cycle out of operation. The average age of a vehicle today is just over 12 years.
Alternative power currently represents a very small share of the specialty-aftermarket sales but will be more important as their presence grows. In 2020, alternative power accounted for only 1% of specialty-equipment retail sales at $0.42 billion.
Automakers continue to integrate vehicles with advanced technology to increase safety and comfort on the road. This opens potential growth opportunities for the aftermarket industry in older vehicles.
While 58% of drivers want more safety features, 86% say they are afraid of fully autonomous vehicles. They cite safety and liability as their biggest concerns.
To learn more about SEMA’s outlook on electric vehicles and emerging trends and technology, download the new SEMA “Emerging Trends: Electrification, Alternative Power and Advanced Technology” report today at www.sema.org/research.
The 2021 SEMA Show will be held November 2–5 in Las Vegas.
The 2021 SEMA Show is about nine weeks away. Here’s a rundown of key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.
The Deadlines Checklist provides a breakdown of all of the deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and much more.
The budget checklist form allows you to keep track of all your costs and ensures that you are adequately prepared for your experience at the SEMA Show.
With exhibits included in the LVCC’s newly constructed West Hall,
the entire SEMA Show floorplan will be optimized and offers room
for new features and enhancements for an improved overall
attendee experience.
The 2021 SEMA Space Allocation process was completed in late June, with more than 1,700 companies selecting their booth locations at the Las Vegas Convention Center (LVCC). The LVCC's halls are nearly full of exhibits, but booth space is still being reserved, and more exhibitors are expected to secure space until the Show opens on November 2.
Attendees planning on joining the industry at the 2021 SEMA Show can see who's exhibiting and where through the updated floorplan. If you have not yet registered for the SEMA Show, taking place Tuesday-Friday, November 2-5, visit www.SEMAShow.com/attendee to register.
For 2021, the Show will include exhibit space in the Las Vegas Convention Center’s newly constructed West Hall, a 1.4-million-sq.-ft. facility completed in January. The new facility includes exhibitors from the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and Truck, SUV & Off-Road sections.
Earlier in June, the visitors of the World of Concrete convention were the first to use the new hall, and the event marked the first large-scale convention and tradeshow to be held in Las Vegas in 15 months.
In addition to the new hall, the newly constructed Loop—a high-speed, people-mover system that runs 40 ft. under the LVCC—will transport visitors between South, Central and West Halls. The World of Concrete successfully used the system to shuttle visitors through the 200-acre convention center.
For more information on the 2021 SEMA Show, visit www.SEMAShow.com.
SEMA eNews highlights SEMA-member companies’ websites weekly through the Hot Links to Cool Sites section. SEMA members: To be included in Hot Links to Cool Sites, email your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the email.
Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.
Sales Manager Racing Force USA is hiring a sales manager to provide sales and customer service support to Racing Force customers, manage the Indy Pro Shop showroom, maximize sales and assure proper inventory management for Racing Force brands and assist with social media marketing. Two years of sales, marketing or customer service experience is required. A bachelor’s degree and motorsports experience are preferred.
Controller/Human Resources Manager Merchant Automotive is hiring an experienced controller/human resources managerresponsible for developing and managing the company budget, looking for cost-savings opportunities, performing financial analysis and reporting and overseeing all financial and accounting activities. This person will assist in recruiting, onboarding, and managing company benefits. To be successful in this role, the candidate will be comfortable with the intricacies of the chart of accounts, have an awareness of GAAP and have a background in HR.
Race Engine Builder Ilmore Engineering is hiring a race engine builder to assemble and build any type of engine designed, manufactured or serviced by Ilmor following industry-standard assembly techniques; measure components to close tolerances; set and verify part clearances; and verify conformance of parts to stock lists or blueprints using measuring instruments, such as calipers, gauges or micrometers. Candidates must have knowledge of the practical application of engineering science and technology and knowledge of raw materials, production processes, quality control, costs and other techniques for maximizing the effective manufacture and distribution of goods.
Register now for the following upcoming live webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of upcoming live and on-demand sessions that members can access anytime, visit www.sema.org/virtual-education.
Thursday, September 9 – Thriving From Day 1 to Day 365 Series: Perfecting Your Job Search, Powered by SBN Track: Industry Segments, Powered by SEMA Councils and Networks
Job seekers and those who recently completed their job search will learn how to prepare for day one of their new job, and how to succeed and thrive all the way up to day 365 in this live, interactive webinar. Automotive aftermarket professionals will learn how to prep for day one after accepting a new job and how to create a short-term plan to exceed goals for the first year. The session will also include a virtual breakout for participants.
Tuesday, September 14 – The Value of a Diverse Team Series: Team Management, Powered by SBN Track: Industry Segments, Powered by SEMA Councils and Networks
Having a diverse workforce brings new ideas, innovations and, ultimately, greater success to a team. Aftermarket managers will learn how individuals with disabilities can bring valuable diversity to the workplace, and how to support and respond when a direct report discloses that he or she has a disability. This webinar will provide managers with information that is not typically included in training for management positions.
Wednesday, September 15 – Emerging Trends: Electrification, Alternative Power and Advanced Technology Series: SEMA Industry Insights Track: Trends & Research
Vehicle electrification, alternative power and emerging technology continue to impact the future of automobiles. During this live webinar, the SEMA Market Research team will present an outlook and sales forecast for electric and other alternative energy vehicles, insight on the challenges and barriers to electric vehicle adoption, a look at the advanced safety technology being put in vehicles today, implications for the aftermarket and more.
Newly Added: Tuesday, September 28 – Network Your Way to Beneficial Connections Series: Sharpen Your Soft Skills, Powered by SBN Track: Industry Segments, Powered by SEMA Councils and Networks
Learn about the various networking channels and the ins and outs of different networking platforms during this webinar presented by the SEMA Businesswomen’s Network. Attendees will learn how proper networking can make all the difference in advancing one’s career, how to use networking to their advantage for job leads and ins, and how to stay connected over time once a relationship is established.
Allen Performance Resources (APR) has announced the hiring of Robert Sager as a senior account manager for Performance Steering Components (PSC), the manufacturer and distributor of power steering for motorsports applications. Sager’s role will be integral in helping facilitate, develop and grow sales opportunities for the PSC product lines, according to the company. With 45 years of automotive aftermarket experience, Sager was influenced by his grandfather who worked at Dodge and helped transform its parts numbering system and also helped create the Mitchell Manuals.
CTEK Creates Battery Kits for SEMA Show Builders
CTEK understands the frustration a dead battery can bring to car builders attending events like the SEMA Show. As the authorized battery charger sponsor for the 2021 Show, CTEK has created a trio of exclusive Battery Care Kits featuring a CTEK charger and accessories, including a static window cling and vinyl decal for show vehicles.
“Over the many years of attending the SEMA Show, CTEK has been approached by builders asking for help with their vehicle batteries. We understand it is just as important for the battery to be in top condition at this event as it is at your own workshop. CTEK is ready to be your solution. We have assembled ready-to-go kits for your battery needs,” said Bobbie DuMelle, executive vice president for CTEK North America.
Kit #1 uses the CTEK popular MXS 5.0, Kit #2 uses the Multi US 7002 and Kit #3 uses the professional level PRO25S. All three kits were designed with car builders in mind whose one-of-a-kind vehicles often include custom electronics and sophisticated audio systems.
Be sure to bring your CTEK charger to the 2021 SEMA Show to ensure your battery starts and your vehicle is able to participate in the SEMA Cruise at the completion of the SEMA Show. A special early-bird rate with fast free two-day shipping will be offered to builders through October 1.
To order, visit http://bit.ly/ctekbuilders.
Lisa Gill Joins the MBE Group
Lisa Gill
Marx Buscemi Eisbrenner Group (MBE Group) has promoted Lisa Gill to the role of vice president. Gill, who most recently served as account director, has been with MBE Group since 2017.
As vice president, Gill will further expand her role in leading client programs and mentoring team members, while also becoming more involved in the day-to-day operations, strategy and growth of the agency.
According to MBE Group, Gill is a seasoned PR and marketing executive, with nearly two decades of experience in automotive communications and public affairs. Throughout her time with MBE Group, she has led clients’ media relations, branding, social media, event coordination and crisis communications activities.
Ben Grueser
Permatex Promotes Ben Grueser to Associate Marketing Manager
Permatex has named Ben Grueser its new associate marketing manager. In his new role, Grueser will be responsible for the management of ITW’s Spray Nine and Fast Orange brands. He will initiate and coordinate the launch of new products, as well as manage profit improvement projects. Grueser is a current ITW Permatex employee and has been with the company since May 2018. He initially joined Permatex’s finance department as a staff accountant after a successful internship. In April 2019, he became a financial analyst for the company and was responsible for product and sales analysis, supporting accounting activities and internal data management.
Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.
With SEMA-member companies based in Louisiana and Mississippi, SEMA is working with the Automotive Aftermarket Charitable Foundation (AACF) to aid individuals and families in the industry who may have been adversely impacted by Hurricane Ida.
Founded in 1959, the AACF has been providing sustainable solutions to individuals in the industry who have fallen on hard times. The service is confidential and has helped struggling individuals who have exhausted other available resources.
SEMA members in need of assistance are encouraged to contact AACF directly at info@aacfi.org or visit www.aacfi.org.
Those interested in supporting AACF can make a tax-deductible donation at www.aacfi.org/donate-today by mail at P.O. Box 864520, Orlando, FL 32886, or by calling 772-286-5500.
As the only national nonprofit dedicated to serving more than 4.1 million employees of the automotive aftermarket, AACF provides emergency grant funding to aftermarket employees that lack sufficient means when they suffer catastrophic circumstances.
Sales of alternative powered vehicles, while currently representing just 5% of all U.S. light-vehicle sales today, are expected to reach 45% by 2035, according to new SEMA Market Research.
Register now for the following upcoming live webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of upcoming live and on-demand sessions that members can access anytime, visit 
With SEMA-member companies based in Louisiana and Mississippi, SEMA is working with the Automotive Aftermarket Charitable Foundation (AACF) to aid individuals and families in the industry who may have been adversely impacted by Hurricane Ida.