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Movers & Shakers: PSC Hires Robert Sager as Senior Account Manager; CTEK Creates Battery Kits for SEMA Show Builders

Compiled by SEMA Editors

Robert Sager

PSC Hires Robert Sager as Senior Account Manager

Allen Performance Resources (APR) has announced the hiring of Robert Sager as a senior account manager for Performance Steering Components (PSC), the manufacturer and distributor of power steering for motorsports applications. Sager’s role will be integral in helping facilitate, develop and grow sales opportunities for the PSC product lines, according to the company. With 45 years of automotive aftermarket experience, Sager was influenced by his grandfather who worked at Dodge and helped transform its parts numbering system and also helped create the Mitchell Manuals.

CTEK Creates Battery Kits for SEMA Show Builders

CTEK understands the frustration a dead battery can bring to car builders attending events like the SEMA Show. As the authorized battery charger sponsor for the 2021 Show, CTEK has created a trio of exclusive Battery Care Kits featuring a CTEK charger and accessories, including a static window cling and vinyl decal for show vehicles.

“Over the many years of attending the SEMA Show, CTEK has been approached by builders asking for help with their vehicle batteries. We understand it is just as important for the battery to be in top condition at this event as it is at your own workshop. CTEK is ready to be your solution. We have assembled ready-to-go kits for your battery needs,” said Bobbie DuMelle, executive vice president for CTEK North America.

Kit #1 uses the CTEK popular MXS 5.0, Kit #2 uses the Multi US 7002 and Kit #3 uses the professional level PRO25S. All three kits were designed with car builders in mind whose one-of-a-kind vehicles often include custom electronics and sophisticated audio systems.

Be sure to bring your CTEK charger to the 2021 SEMA Show to ensure your battery starts and your vehicle is able to participate in the SEMA Cruise at the completion of the SEMA Show. A special early-bird rate with fast free two-day shipping will be offered to builders through October 1.
To order, visit

Lisa Gill Joins the MBE Group

Lisa Gill
Lisa Gill

Marx Buscemi Eisbrenner Group (MBE Group) has promoted Lisa Gill to the role of vice president. Gill, who most recently served as account director, has been with MBE Group since 2017.

As vice president, Gill will further expand her role in leading client programs and mentoring team members, while also becoming more involved in the day-to-day operations, strategy and growth of the agency.

According to MBE Group, Gill is a seasoned PR and marketing executive, with nearly two decades of experience in automotive communications and public affairs. Throughout her time with MBE Group, she has led clients’ media relations, branding, social media, event coordination and crisis communications activities.

Ben Grueser
Ben Grueser

Permatex Promotes Ben Grueser to Associate Marketing Manager

Permatex has named Ben Grueser its new associate marketing manager. In his new role, Grueser will be responsible for the management of ITW’s Spray Nine and Fast Orange brands. He will initiate and coordinate the launch of new products, as well as manage profit improvement projects. Grueser is a current ITW Permatex employee and has been with the company since May 2018. He initially joined Permatex’s finance department as a staff accountant after a successful internship. In April 2019, he became a financial analyst for the company and was responsible for product and sales analysis, supporting accounting activities and internal data management.

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