Tue, 08/23/2022 - 14:12

By Ashley Reyes

Market ResearchNew SEMA research finds that 49% of all late-model pickups are modified with specialty-equipment parts.  

The finding comes from the new “2022 SEMA Pickup Accessorization Report,” which will be available for download starting August 24 at www.sema.org/research. The new report provides a comprehensive review of how the pickup accessorization landscape is evolving, including sales forecasts, and types of parts pickup accessorizers buy and how they buy them.

“The pickup truck market is the largest segment of the specialty-automotive aftermarket and a key opportunity for businesses,” said SEMA Director of Market Research Gavin Knapp. “SEMA’s newest market report helps members understand where the opportunities are and how to best connect with pickup accessorizers.”

Additional findings from the report include:

  • Pickup owners spent $16 billion on specialty-equipment parts in 2021.
  • There are more than 29 million late-model (’10 and newer) pickups on the road, and about half of them are modified.
  • 62% of late-model pickup accessorizers buy off-road-focused parts for their truck.
  • 84% of late-model pickup accessorizers plan to make additional modifications in the near future.
  • 45% of specialty-equipment businesses see electric pickups as an opportunity.

As pickups remain the single biggest segment in the specialty-equipment parts market, SEMA’s report will help businesses learn more about pickup owners from the industry, what they do after their parts are installed and provide an analysis of the emerging markets for compact and electric pickups. Download the “2022 SEMA Pickup Accessorization Report” for free starting August 24 at www.sema.org/research.

The report is also the subject of the SEMA Webinar “Understanding the Pickup Accessorization Market” on August 24. Register now!

Tue, 08/23/2022 - 09:38
Chris Bennett
Chris Bennett

Dynamat Inc. adds Chris Bennett as Director of Business Development

Dynamat has announced the addition of Chris Bennett as director of business development.  Bennett brings more than 25 years of knowledge and passion for audio products and accessories to Dynamat. He spent the first decade of his career as a general manager and then owner of Car Audio retail stores in California before advancing in sales and manufacturing with several prominent 12v Vendors. His work history with companies such as Metra Electronics and AudioControl has paved the way to hundreds of new products, created revenue streams for many successful retailers and has shown his commitment to the mobile electronics community.

Quadratec Appoints Dan Myers as Director of Technology

QuadratecQuadratec Inc. recently announced the promotion of Dan Myers to director of technology. Myers brings more than a decade of relevant experience to the new role and will be responsible for short- and long-term planning for all technical initiatives, maximizing ­the efficiency of network systems and ensuring that current applications, hardware and processes support the company’s goals, employees and customers. After joining Quadratec in 2013, Myers served as senior manager of e-commerce and digital marketing, and director of e-commerce—managing and monitoring the company’s e-commerce operations, identifying strategies for efficient business planning and developing market campaigns to various media platforms.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA News. Send your items for consideration to editors@sema.org.

Tue, 08/23/2022 - 09:19
Baby Renegade

The ’23 Jeep Baby Renegade will be a brand-new model, the smallest one in the company’s lineup. It will benefit a lot from the FCA’s merger with the PSA group. More precisely, the new crossover will ride on PSA’s CMP architecture, which is designed for small vehicles. The platform already underpins models such as DS3 Crossback and Opel Mokka, so expect the new baby Jeep to have a lot of things in common with the Opel and DS. However, it won’t be produced in the same factory in France, but rather in Fiat’s assembly in Poland.

In any case, count on a crossover with tiny dimensions, probably around 2.55 meters in wheelbase. When it comes to styling, there should be a strong resemblance to other Jeep models, especially at the front end, while the overall shape may take some inspiration from the Renegade.

Engine options, of course, will be one of the most interesting aspects of the new ’23 Jeep Baby Renegade. The CMP architecture supports all kinds of powertrain options. Therefore, one of the key powertrain options will be an all-electric version. This version will feature a single electric motor with a max output of 136 hp. Also, a 50-kWh battery pack should ensure around 200 miles of the all-electric range.

However, the electric powertrain won’t be the only offering. There will be a 1.2L PureTech gasoline engine from PSA, and there is a good chance there will be a diesel version on offer, too. That model would feature a 1.5L HDi engine. Both should come with either a six-speed manual or eight-speed automatic transmission.

Although officials are still quiet, expect the ’23 Jeep Baby Renegade to hit the market by the end of this year.

Baby Renegade

Photo credit: Brian Williams, SpiedBilde

Tue, 08/23/2022 - 08:43

The SEMA Garage in Detroit is now open for business. The new 45,000-sq.-ft. facility represents a significant milestone for the automotive aftermarket industry and is the first-ever research facility dedicated to testing and understanding how the aftermarket is impacted and can successfully work with advanced driver assistance systems (ADAS).

SEMA Garage

SEMA President and CEO Mike Spagnola (left), and SEMA Garage Detroit General Manager Ben Kaminsky cut the ribbon on the new 45,000-sq.-ft. SEMA Garage in Detroit. It is the first-ever research facility dedicated to testing and understanding how the aftermarket can work with ADAS systems.

Located in Plymouth, Michigan—just 30 miles from Detroit—the SEMA Garage Detroit features a large ADAS technology center, an installation center and will expand to include a four-wheel chassis dyno lab and another dyno lab capable of testing diesel and gasoline tailpipe emissions. Like the high-tech SEMA Garage in Diamond Bar, California, the Detroit facility will give aftermarket parts manufacturers access to sophisticated resources that are typically accessible only to large-scale manufacturers.

“The SEMA Garage Detroit is a game changer in helping aftermarket manufacturers develop products for today’s sophisticated automobiles,” said Ben Kaminsky, SEMA Garage Detroit general manager. “We will be collaborating with automakers, suppliers and key players in the industry to conduct some groundbreaking research. We are really going to be able to take product development and testing capabilities to a whole new level.”

Similar to the facility in Diamond Bar, the SEMA Garage in Detroit will feature exclusive OEM measuring sessions, scanning services, advanced tools and equipment, a CARB-recognized emissions lab and a modern training center for members to use. Since opening in 2014, the SEMA Garage in Diamond Bar has helped manufacturers to secure more than 600 Executive Orders (EOs) from the California Air Resources Board (CARB)—more than any other testing facility.

The SEMA Garage in Detroit will offer all SEMA members complimentary access to automotive garage tools and equipment for aftermarket product development, R&D, prototyping and measuring sessions. Additionally, the facility is available for trainings, how-to/installation videos, product reveals and production video and photography.

SEMA Garage

The SEMA Garage in Detroit will feature a CARB-recognized emissions lab for members to use.

Moreover, 5,000 of the 45,000-sq.-ft. building will be devoted exclusively to research on ADAS. The ADAS Center represents a new venture for SEMA, where manufacturers will be able to obtain static calibration of on-board vehicle ADAS systems (radars and cameras). With access to OEM-quality equipment and procedures, manufacturers will be able to easily troubleshoot software/hardware obstacles, as well as work on dynamic testing in conjunction with local facilities.

“The SEMA Garage Detroit facility opens up new doors and opportunities for our member companies and SEMA,” said Kaminsky. “We will be able to elevate our current offerings by making the services accessible to new members, incorporating new technology and collaborating with key partners in the area.”

The Detroit facility is three times larger than the SEMA Garage in Diamond Bar. SEMA Garage Detroit features new equipment, such as emissions and horsepower testing for all-wheel-drive and diesel vehicles, vehicle lifts, full sets of tools, fabrication equipment, an alignment rack, 3-D scanning tools and engineering software. The lab accommodates a 48-in. all-wheel-drive chassis dynamometer, and includes a new emissions test bench. With equipment that meets CARB’s new 1066 testing requirement standards, SEMA Garage Detroit will be able to perform all required CARB and U.S. Environmental Protection Agency (EPA) test procedures.

SEMA Garage

The SEMA Garage in Detroit will also feature exclusive OEM measuring sessions.

“SEMA Garage provides manufacturers access to tools and equipment without the exorbitant individual costs,” said Kaminsky. “Manufacturers no longer need to rely on trial and error for their product development, reducing costs and increasing efficiency. SEMA Garage Detroit will enable more manufacturers access to our resources.”

Through the SEMA Garage’s resources, manufacturers are often able to develop fully functional prototypes in as little as two weeks and obtain CARB EOs in as little as 12 weeks. The SEMA Garage Detroit facility is now open for members.

For more information, visit www.semagarage.com.

 

This story was originally published on August 23, 2022. For more industry news, visit SEMANews.com and subscribe to SEMA News at the bottom of the webpage to get the latest updates straight to your inbox, twice a week.

Mon, 08/22/2022 - 14:36

By Douglas McColloch

EV

Dozens of EV conversions were on display at SEMA Electrified—the 2021 SEMA Show section dedicated to this growing sector. Among the vehicles on display was this ’70 Land Cruiser from Electric GT. It featured a plug-and-play e-Crate power system that mated directly to the OE bellhousing.

At the 2021 SEMA Show, electrification projects could be found in virtually every hall, with conversion platforms including ’60s sedans and musclecars, early Broncos and square-body Chevys, Bonneville racers, sand rails and Baja prerunners. While still a small fraction of the hundreds of builds at the Show, their presence on the Show floor heralds the beginning of a new era in the specialty-equipment aftermarket—and one that holds great promise for aspiring builders and customizers looking to leverage the new technology to create new revenue streams.

A recent SEMA Education webinar, “Swapping Electric Drivetrains into Classic Vehicles,” reviewed the basics of the electric vehicle (EV) drivetrain-swap process, with helpful tips to guide builders who are still familiarizing themselves with the new componentry. Moderated by Michael Bream, founder and CEO of EV West, an EV parts and conversion shop that has been in operation since 2009, the webinar included usable tips on the actual swap process along with discussions of subjects to consider before the build even gets under way.

Before the Build: First Steps

As with many conventional vehicle builds, the first thing to do is determine the feasibility of the project, followed by a rough cost estimate. The prospective builder should be able to determine which vehicles make the best candidates for conversions and be able to create rough estimates of range and power based on the EV system the builder intends to use. Also important is the ability to determine those factors that affect range and efficiency.

“You don’t want to spend too much time on this,” Bream advised. “You just want to determine the limitations of doing a conversion on a classic car and what the customer’s expectations are for range, power and cost. If your customer wants a 400-mi. range or a $10,000 conversion—well, that’s not possible.”

The customer needs to be apprised of what can be realistically achieved and what it will cost. Bottom line: EV conversions are still rather pricey, and a basic single-motor, 100-mi., 100hp package on a smaller, lightweight platform—an older Porsche or MG, for example—will run around $20,000, with parts and labor roughly split 50/50. Performance builds, such as for racing, can cost upward of $100,000.

Whether running internal-combustion engine (ICE) or EV propulsion systems, some laws of automotive physics remain immutable—and in this case, weight is the enemy of range.

“The first, most popular question you’re going to get is, ‘How far can I drive?’” Bream noted, “Since we’re talking about classic vehicles, the limiting factor is almost always vehicle weight. With classic vehicles, the most important to thing to think about is GVWR. In the case of classics, we’re talking about a vehicle that was designed 40–50 years ago, and it won’t give the kind of weight ratings that a modern late-model vehicle will have.”

EV

Anyone doubting the performance potential of EVs would be wise to consider this Tesla-powered electric racer from reVolt Systems. It set a world land-speed record at Bonneville in September 2021 with a combined top speed of 353 mph. It was exhibited at last year’s SEMA Electrified.

Typically, older vehicles can only accommodate 400 to 800 lbs. of additional weight, and that will affect battery selection, depending on the vehicle platform.

Space is another important consideration.

“Installing batteries in vehicles is much like hauling cinder blocks around town,” Bream analogized. “They’re big, they’re heavy, they’re square and not rounded.”

Builders will generally use CAD programs or even cardboard mockups of the battery box to determine space considerations, weight balance and other safety factors. Customers are also well advised to stay up to date on the latest developments in EV technology in order to make the best, most informed choices.

“The EV space is a moving target, and you want to make sure that you don’t make a purchasing decision right on the cusp of some new battery technology coming out,” Bream said. “With the introduction of factory EV trucks, we’re going to see higher-power and higher-capacity batteries and higher-power motors that will be available to us.”

Bream also advised builders to consider using a complete, integrated used OE battery assembly for reasons of simplicity and cost—the type of thing you could pull out of a Tesla or a Mustang Mach-E.

“Those are becoming quite popular, and they provide a great cost advantage,” he said. “A Tesla small drive unit is inexpensive and affordable.” The complete running drive for such a system (reduction gears, differential, etc.) is available for as low as $3,300.

Finally, engine-dependent vehicle functions need to be considered.

“When you pull out the gas engine, you lose your pulley drive for things such as hydraulics, your A/C compressor and your heater core, so you need to determine ahead of time which of those systems are going to be eliminated and which will be needed,” Bream, reminded. “Other EV-specific options should also be discussed, such as an onboard inverter so you can run power tools or lights or camping equipment. Once you have a high-voltage pack in your vehicle, even if you’re running a 12-volt inverter, you can keep that 12-volt system charged from a high-voltage battery and have many kilowatt-hours of energy available to you.”

EV Conversion: Four Builders’ Goals

Once the preliminaries are agreed to, the actual conversion can take place. Since EV builds pose their own unique challenges, Bream suggested following four basic guidelines for a successful conversion.

Build for safety. This starts with ensuring proper weight distribution. Since the EV conversion can potentially involve adding several hundred pounds to the vehicle, you want to look at where the balance is, Bream advised.

EV

EV conversions are generally pricey, with $20,000 considered a baseline build for a small, lightweight vehicle platform. However, budget-minded consumers can economize by looking into acquiring complete used OE drive assemblies. A complete pre-owned Tesla short drive unit can be had for around $3,000, which can shave thousands of dollars off the cost of the build. Photo courtesy: Tesla

“You definitely want to weigh the car before you start removing components from it and know what kind of weight distribution you are trying to target,” he said, since pronounced changes in weight distribution can affect brake bias, suspension cycling and a host of other performance parameters.

Easy access to charging also needs to be factored in.

“Your typical customer is going to be charging his vehicle after work—most likely at night when it’s dark outside—so the charger should be well-lit and easily accessible,” he said. “A fuel filler door with an LED light inside it makes it easier and safer for the customer to charge the car.”

Bream strongly advised ensuring that drive-away protection is integrated into the charging function so that when the charger is plugged into the vehicle, all vehicle controls are disabled and the vehicle cannot be driven.

“Modern inverters have functionality for this, so this absolutely needs to be done,” Bream noted.

User inputs—throttle, braking and the like—should be programmed to be as predictable as inputs on an ICE vehicle.

“You can program the slew rate, the acceleration rate and the regenerative braking rate to mimic what a combustion engine does, and that’s really what we want to deliver—no surprises,” he said.

Before returning the vehicle to the owner, all new onboard systems should be tested to their limits.

“Don’t assume that you’re going to go into a thermal cutback at 50°C,” Bream said. “Try to obtain that temperature and actually see when a thermal cutback happens. Drive the vehicle to its estimated maximum range and see where the voltage is to make sure you still have usable voltage in the car.”

Additionally, charge times should be observed to see if they fall within their expected limits, and the battery management system (BMS) should also be tested for upper and lower voltage ranges.

Build for serviceability. Bream advised placing all serviceable items, such as fuses and cables, in a sealed, centralized location. Use plenty of labels with all available information regarding relevant data such as fuse specifications and electrical current limits. Imagine that you were going to service a vehicle you didn’t perform the EV conversion on, Bream said, and include all the data you would need to perform
a service.

“Keep all your files up-to-date, including the vehicle schematic and the latest software updates,” he said, “Additionally, take photos that can be used later. This has come in handy because we’ve had cars go in for a remote service, and the technicians there can use those photos as points of reference.”

Consistent labeling and color coding for all cables and wires should be considered essential.

“Use high-vision universal orange for all of your high-voltage components, and red and black for your 12-volt stuff,” Bream said, warning against mixing up color schemes. “Stay visually consistent.”

Build for aesthetics. The customer may think he wants a complete overhaul, but it’s important for the builder to retain all original parts until after the conversion is completed.

“It’s very common for people to want to pull out their V8 engine and get that stinky thing out of their garage,” Bream said. “But then they might realize later that they need that lower bracket for the power steering pump, or they need to measure that ‘magic number’ distance from the crankshaft to the bellhousing flange, so there’s a lot of reasons why you want to keep all of your original parts, and there are even some creative things you can do with them later.”

In the same vein, use period-correct switches and hand controls wherever possible.

“In old Volkswagens, we like to use old single-speed wiper switches and repurpose them for functions such as regeneration rate or to select your charge rates,” Bream noted, adding that little things like heater levers can be reused to activate the vehicle’s new electric heater by adding a micro-switch, so repurposing as much as possible can help preserve the vehicle’s period look—and keep build costs manageable.

Also keep the interior clutter-free to retain the vehicle’s vintage look.

“Hide all of the nonessential displays,” he said. “Some EV motor systems come with a pretty dated-looking display that might give you diagnostic codes and error codes that you don’t need on a continuous basis.”

He suggests hiding the display module in the glovebox or under the dash, where a technician can access it but where nobody can see if they’re looking at the vehicle from the outside.

 

Legacy

Legacy EV will be one of the growing number of EV-conversion and related companies to exhibit at the 2022 SEMA Show.

“You want to keep the interior looking stock and not like some science experiment,” he advised. “And hide the EV components. Nobody wants to see the BMS or the battery. Generally speaking, it gives people anxiety to see all that cabling. If you look at any modern EV, there are no visuals. There’s nothing to see under the hood and nothing to see in the trunk, and the vehicle manufacturers do that for a reason. They know that seeing these complex systems can induce anxiety in people, so hide as much of that stuff as you can.”

Build for power. You can’t really “tune” an electric powertrain like you can an ICE version, but there are a few things that can help builders optimize the power that’s available to them. That starts with understanding how the power is delivered—the programmable slew rate, the vehicle’s acceleration rate and the amount of torque that’s available throughout the power band. This is especially important if the vehicle is retaining stock components such as brakes, driveshafts, U-joints or axle shafts, since they can pose weak links in the drivetrain if they are subjected to torque loads that they were never designed to handle.

“You want to make sure your vehicle’s systems can handle the extra torque,” Bream reminded.

EV Conversion Sources: Who’s Exhibiting This Year

The number of EV conversion companies is small at present, but more players are entering the space each year as consumer demand increases. Here is a brief rundown of EV-conversion and related companies that were scheduled to be exhibiting at the 2022 SEMA Show as of press time. Visit www.SEMAShow.com for future updates.

AEM’s EV division doesn’t offer conversion kits per se but a whole roster of products to facilitate EV swaps, including Vehicle Control Units, Power Distribution Units (PDUs), CAN converter modules, and digital dash displays. (310-484-2322, www.aemev.com)

The Atom Drive EV system from Ampere EV utilizes a homebuilt Advanced Control System to support a full compliment of EV components sourced from third parties such as Tesla and Cascadia. Customers can build their own system by choosing from a range of batteries, chargers, wiring options and LED screens. (888-984-7601, www.ampereev.com)

APP EV Systems, a division of Advanced Performance Parts, designs, builds and sells turnkey EV conversion kits for classic cars that are engineered to OE specifications. Applications for Porsche 911s, BMW E9s and Chevrolet C2 Corvettes, among others, are available later this year and early 2023. (360-935-1228, appevsystems.com)

Autel Energy now offers the MaxiCharger home 40- and 50-amp AC plug-in wallbox Level 2 EV chargers, smart chargers that are compatible with all EV and hybrid plug-in vehicles. The chargers offer adjustable charging up to 40–50 amps, depending on model. (855-288-3587, www.autelenergyus.com)

Electric GT offers turnkey E-Crate conversion systems to replace four-, six, or eight-cylinder ICE vehicles. (619-717-6009, www.electricgt.com)

Hypercraft USA offers turnkey electric drive systems for everything from one-off builds to scaled commercial production. (208-670-7289, www.hypercraftusa.com)

Legacy EV has an EV conversion kit for virtually any gas-powered vehicle manufactured since 1900. Legacy also offers a variety of individual components for EV conversions, and educational programs for technicians as well. (602-518-3223, legacyev.com)

Motorcadd specializes in EV conversions for medium- and heavy-duty trucks and vans. (352-223-1723, www.motorcadd.com)

Scorpion EV converts Mk4 roadsters from Factory Five Racing to full EV power using a Tesla Model S drivetrain. All the customer needs to do, the company says, is select their roadster’s color, and Scorpion will handle the rest. (www.scorpion-ev.com).

Mon, 08/22/2022 - 10:39

SEMA eNews highlights new products from industry companies when available. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

Milwaukee Tool
Cutting Pliers and Screwdrivers
Milwaukee Tool

Milwaukee Tool has introduced new Lineman’s, Diagonal, and Long Nose Pliers, and Screwdrivers. Milwaukee’s new cutting plier solutions deliver the easiest cuts, long lasting teeth and cut edge, and the smoothest open and close. The new screwdrivers provide the best fit and maximum grip on fasteners.

Falken
Wildpeak Commercial Van Tires
Falken

Falken has launched multiple sizes for the commercial van segment in both Wildpeak H/T02 and A/T3W.
 
The two sizes in the Wildpeak H/T02—235/65R16C and 225/75R16C—with the same sizes in Wildpeak A/T3W, will become available for Ford Transit and Ram ProMaster van fitments. In 2023 Falken announced plans to add the Wildpeak H/T02 product in size 195/75R16C for the Ford Transit 350 DRW and a 185/60R15C size for Nissan’s NV200.

Malco Products
Detailing Products, Retail-Friendly Sizes
Malco

Malco Products announced the addition of 22-oz. spray bottles of Bug-Off Insect Remover, Complete Wheel and Tire Cleaner, E-Zee Shine Premium Emulsion Dressing, and Oxy Carpet and Upholstery Cleaner to the Malco Automotive Line of professional-grade detailing products. The addition of 22-oz. sizes in these popular detailing products offer professional and enthusiast automotive customers the convenience of a ready-to-use spray bottle and gives distributors a retail-friendly size option.

Continental
New Sensor Coverage and Applications
Continental

Continental expanded its line of OE engine management sensors with new SKUs and additional vehicle application coverage. Built to be identical in fit, form, and function to the original OE parts, the sensors are designed to perform to OE standards and deliver trouble-free, plug and play installation.

Continental offers a wide range of OE Mass Air Flow (MAF), Absolute Manifold Pressure (MAP) and Flex-Fuel sensors. All of the parts are built in ISO/TS certified facilities to deliver the highest quality, dependability and a long service life.

Continental MAF sensors offer excellent coverage for popular Audi, BMW, Chevrolet, Dodge Ram, Hyundai, Kia, Land Rover, Mercedes-Benz, Nissan, Subaru and Volvo models. The MAP sensors deliver a full range of BMW models from ’09 to ’16. The Flex Fuel sensors cover popular GM makes, including Buick, Cadillac, Chevrolet and GMC.

Mon, 08/22/2022 - 09:32

By Mike Imlay

Show

For thousands of industry buyers, the annual SEMA Show in Las Vegas constitutes a prime investment in business growth. Knowing how to successfully make and leverage Show connections will maximize your return on that investment.

There’s a reason specialty automotive buyers make the annual SEMA Show in Las Vegas a top priority. When it comes to business growth, there is no other single place or event that delivers so much bang for the buck. Given that buyers put so much into the Show each year, how do they maximize their return on investment? It’s all about “connecting for success,” answers Tom Gattuso, SEMA vice president of events.

“The SEMA Show is all about the connections that take place both on and off the Show floor,” Gattuso explained. “To be really successful, you’ll want to work to identify these opportunities, be cognizant when they arise, and leverage them to your advantage. Remember that successful business connections always start with a basic conversation, and that simple conversation can evolve into multiple opportunities.”

The 2022 SEMA Show returns November 1–-4 at the Las Vegas Convention Center (LVCC). With the event upon us, here are six proven “connection best practices” that successful buyers employ at the Show.

1. They Arrive With a Goal-Oriented Game Plan

Arriving at the SEMA Show with an itinerary and goals in hand may seem like a no-brainer, but it’s surprising how many attendees skip this basic step. First off, your plan should take into account transportation, which will save you time, hassle and stress.

There are a variety of pre-Show materials to help identify features, events and exhibitors you will want to see. They include the official SEMA Show website (www.SEMAshow.com), the SEMA News Show Preview and the 2022 SEMA Show app. Using them, build out a thoughtful schedule for yourself and a logical route to each of your Show destinations.

“Buyers are best served when they come up with a pre-Show plan for who they want to see and where they want to go throughout the event. And this is the time to be selfish. This is where you want to invest your efforts and what you want to get out of the Show. Target what will benefit you and how it will help increase your business,” said Gattuso.

2. They’re Flexible, Open and Ready With Questions

With your game plan in hand, hit the Las Vegas Convention Center, starting with your Show priorities, but stay flexible. You don’t want to be so single-minded that you miss the opportunities that can spring up literally anywhere at the SEMA Show.

“You’re going to have conversations all throughout the Show floor, and not just in the exhibitor booths. Those conversations could be buyer to buyer, buyer to exhibitor, or even exhibitor to exhibitor because there’s so much that’s being discussed that week,” Gattuso observed.

Most of those discussions will revolve around two central themes: the industry innovations now taking place and what the future will look like. According to Gattuso, “A buyer will want to prepare himself or herself for as many of these discussions and connections as possible, because they’re going to help his or her business in the long run.”

Remember that a good way to break the ice at a busy booth is to simply introduce yourself and lead with some questions. “Don’t feel shy about approaching even a crowded space and asking or probing whether an exhibitor has a product or service that can help your business. That’s what everyone is here for. We all want to make connections,” said Gattuso.

Following up on leads after the Show is also paramount, even with people not directly related to your business. That’s because the most successful businesses build a broad network of industry contacts they can not only do business with, but learn from.

“What starts as a conversation on the Show floor needs to continue with a followup down the road,” Gattuso asserted. “The Show isn’t the end in itself. The SEMA Show is ideally the start of what hopefully will be long relationships with everyone you meet.”

3. They Network and Educate Themselves

Networking isn’t just about buying, selling and cementing deals. It’s about gaining the knowledge needed to help your business grow. That’s why attending seminars, panel discussions, Brew Talks and other educational activities are also among the hallmarks of successful buyers.

“Our Show education tracks and seminars draw people with similar interests and needs. When you go to an education session, it’s because you’re interested in the specific content that a speaker is presenting. That means you’re also literally surrounded by people that are in the same situation as you. That creates the perfect environment for conversations about the many other things you have in common. Discussing those commonalities—as well as differences—can move everyone’s business forward.

“Building a relationship with somebody who’s at a similar stage in their business or on a similar path in their career can lead to insights that will help you both down the road,” Gattuso continued. He added that the 2022 SEMA Education program has been redesigned with more immersive learning opportunities to promote attendee interaction and discussion. Ultimately, the aim is to arm participants with “actionable” knowledge.

“We have been working hard to redefine the model of what trade-show education can be,” explained Gattuso. “We’re creating learning environments where people can be comfortable asking questions, sharing information and meeting colleagues. This year there will be more opportunities than ever for group participation in all of our education events.”

4. They Share in the Industry Passion

The specialty automotive industry’s passion for performance and innovation permeates every square foot of the SEMA Show. But successful buyers don’t simply observe it; they immerse themselves in it. And that immersion includes attendance at a variety of networking events.

“We build specific programming into the Show that’s targeted to every industry segment and interest,” noted Gattuso. “Networking events are opportunities to meet like-minded business people, share best practices, discover new trends and exchange information. We believe that when the industry shares its passion and grows collectively, everyone prospers.”

Many of the Show’s events evolve around awards and special presentations (see sidebar: “Four Bonus Tips” on p. 70. But SEMA’s nine councils and networks also host numerous receptions and events throughout Show week. The gatherings are great opportunities to learn how ongoing trade-association involvement can increase your industry knowledge, expand your professional network, gain access to year-round SEMA resources and benefits, and effect real change in the industry. (Be sure to consult Show guides for SEMA council and network events and schedules.)

But networking isn’t confined to the Show halls and events. Many business collaborations are launched through after-hours “napkin conversations” inspired by Show experiences throughout the week.

As Gattuso put it, “The passion and progression of ideas never stop. They’re always top of mind for exhibitors, attendees and media alike. So don’t be surprised when you find yourself at an after-hours gathering talking with someone about an idea and seeing it evolve further.

“For a lot of Show participants, everything starts with a simple conversation and congeals the rest of the week and in the months following our event. So making use of the Show to initiate as many conversations as possible only increases your chances of growth and success.”

5. They Change Things Up

Because the SEMA Show is an established trade event with a 50-plus year history, it’s easy to take exhibits and features for granted and settle into an annual routine. But don’t.

“You never want to do the same thing that you did the year before, because we’re constantly evolving,” said Gattuso. “Every year is a big year for the Show. Each SEMA Show is like a new building block stacked on the one prior. Every year presents new opportunities, and every Show is unique. There are always new developments, new advancements, new connections and new products to see and talk about.”

Show

The New Products Showcase is an essential stop for buyers. It offers an extensive array of products representing every industry niche. Items are scannable to your mobile device via the SEMA Show app to lead you directly to exhibitors.

To truly connect with the Show, you’ll want to stay abreast of breaking announcements through the previously mentioned Show publications, website, app and related SEMA media. Change up your routine and seek out new exhibitors, tech demonstrations, and Show features and sections. Two examples this year include a new section devoted to advanced driver-assistance systems (ADAS) technologies and an expanded SEMA Electrified section focused on EV trends. There will also be two new New Products Showcase categories and awards reflecting those ADAS and electrification technologies.

“The important thing is the industry is never stagnant—it’s constantly changing. And our Show’s exhibitors, attendees and media representative are the ones pushing the industry’s products and messaging forward. That’s what you want to connect with and be a part of,” said Gattuso.

6. They Follow Up, Follow Up, Follow Up

This can’t be stressed enough: The most successful attendees follow up on the Show discussions they’ve had and with the contacts they’ve made.

“It’s easy for attendees to return to their businesses after Show week, feel the need to ‘catch up’ and then find themselves falling back into all their usual tasks,” conceded Gattuso. “That’s why having a follow-up plan is as important as drawing up a pre-Show game plan.”

That follow-up plan should include how you will collect, organize and track leads during and after the Show. (Hint: one of the best ways is to use the free SEMA Show app, which will allow you to log and retrieve your leads as well as any vehicle, company and product information you scanned at the event.) As a focused, diligent buyer, you’ll likely return home with a host of leads to pursue right away, but don’t stop there.

“I always advise buyers to not only reconnect with their contacts as soon as possible, but at six-month, 12-month and three-year intervals as well. Make it an ongoing dialogue. You’ve invested a lot in the Show. In the end, those continued industry connections will maximize the return on that investment,” said Gattuso.

Four Bonus Tips: Show Features That Build Connections

The following are quick rundowns of several key Show features designed to help you connect and grow your business. Consult Show guides and the 2022 SEMA Show app for details, locations and times.

1. The New Products Showcase: This is often the first stop for buyers when they get to the Show. Each year the Showcase displays more than 2,000 new and featured products from manufacturers representing every industry segment. Occupying 30,000 sq. ft. of exhibition space for 2022, it’s a window into what’s trending. More importantly, each product is scannable to the SEMA Show app on your mobile device, making it easy to add the exhibitor to your itinerary.

2. Feature Vehicles: The SEMA Show is renowned for the exciting parts and accessories displayed on Show vehicles representing every industry niche, from cars and trucks to powersports. More than rolling works of art, the vehicles display real-life applications of the aftermarket’s latest and most impressive products. Located throughout the LVCC, the display vehicles are also scannable with the SEMA Show app, connecting Showgoers with the brands and products used in the builds.

3. Demonstrations and Dedicated Show Areas: The beauty of aftermarket products is their ability to unleash vehicle performance. Activation areas throughout the Show, and especially out front of the LVCC, offer thrilling demos of the industry’s products in action. In addition, the 2022 Show will again present the Overland Experience and SEMA Electrified, along with other special sections dedicated to popular trends and emerging vehicle technologies, including advanced driver-assistance systems (ADAS).

4. Show Banquets, Awards and Special Events: Special events are prime opportunities for networking, trendspotting and discovering new products and exhibitors. Some favorites include the Monday Night Reveal, featuring food and entertainment and vehicle teasers, along with the SEMA Show Kickoff Breakfast on Tuesday morning featuring the Show’s New Products Awards.

Throughout Show week, there are multiple events for SEMA Launch Pad, which highlights industry entrepreneurs seeking to bring new innovations to market. The SEMA Battle of The Builders (BOTB) competition also runs throughout the Show to spotlight cutting-edge industry builders and the products they use.

Wednesday evening, the International Happy Hour, which honors Global Media Award recipients, is also popular with buyers scouting products with international appeal. Then Thursday night’s SEMA Industry Awards Banquet offers yet another key networking opportunity, especially at the reception beforehand.

On Friday, the annual SEMA Cruise closes out the Show, followed by SEMA Ignited, the official SEMA Show after-party, where the BOTB winner is crowned.

Connect for Success Get the Show App

Once you’ve registered, be sure to start your pre-event planning with the 2022 SEMA Show app, available for free download at your mobile device’s native app store. The app includes a product scanner, maps, scheduling and turn-by-turn direction features, along with exhibitor and event lookups, transportation information and feeds from official SEMA Show social-media channels.

If you haven’t already registered for the 2022 SEMA Show, November 1–4, at the Las Vegas Convention Center, now is the time to start the connections. For information and registration, go to www.SEMAshow.com.

Thu, 08/18/2022 - 12:42

By SEMA Washington, D.C., Staff

RPM ActFlorida will hold its 2022 primary election on Tuesday, August 23, and it’s important to know which candidates support racing when going to the polls or voting early. For information on voting in the primary (including absentee and early voting), registering to vote and identifying your lawmakers and the candidates running in 2022, visit SEMA’s vote racing page.

The Recognizing the Protection of Motorsports Act (RPM Act), H.R. 3281 and S. 2736, enjoys strong support from Florida’s members of Congress. The bipartisan RPM Act guarantees the right to modify street cars, trucks, and motorcycles into dedicated race vehicles and safeguards the industry’s right to offer parts that enable racers to compete. For more information on the RPM Act, click here.

Below is a list of federal lawmakers who have co-sponsored the RPM Act in the 2021–2022 session of Congress and are running for re-election in 2022.

FLORIDA:

*Original RPM Act co-sponsor

For more information, contact erics@sema.org.

Thu, 08/18/2022 - 11:48

Sally McNulty and Skip Barber Racing Form Midseason Partnership

Sally McNultySports car racer Sally McNulty and Skip Barber Racing have have formed a midseason partnership for the remainder of the 2022 TC America season, beginning with Rounds 9 and 10 of the championship at Road America in Wisconsin, August 19–21. McNulty will pilot the brand-new No. 780 Borla Exhaust Skip Barber 11th Generation Civic Si for the remainder of the 2022 championship. Only two turnkey 11th Generation Civic Si Honda Performance Development (HPD) race chassis was created for 2022 and are the beginning of the next generation of HPD racing.

“I am beyond pumped for the opportunity to race the new generation of Civic Si turnkey race car by Honda, as well as work with a championship-winning team,” said McNulty. “I graduated from Skip Barber School with my competition license, and it just feels right to race under their name as well. Looking forward to growing as a driver and competitor with them for the rest of the 2022 season!”

Brown, Tasca III, Coughlin Jr. and Gladstone Race to Win at Menards NHRA Nationals

Three-time Top Fuel world champion Antron Brown enjoyed a monumental day at Heartland Motorsports Park, picking up his first win as a team owner with his memorable triumph on Sunday at the 33rd annual Menards NHRA Nationals presented by PetArmor. Bob Tasca III (Funny Car), Troy Coughlin Jr. (Pro Stock) and Joey Gladstone (Pro Stock Motorcycle) also won the 14th of 22 races during the 2022 NHRA Camping World Drag Racing Series season.

Facing off with four-time defending world champion Steve Torrence in the final round, Brown powered to a run of 3.902 seconds at 309.49 mph in his 11,000-hp Matco Tools dragster to earn his 69th career victory and first since the third race of the 2021 season, snapping a 30-race winless streak in the process.

Tasca stayed red-hot in his 11,000-hp BG Products Ford Mustang and edging out the John Force in the final round with a run of 3.999 at 316.82.

Coughlin Jr. didn’t have to wait long for his second career Pro Stock win, making it two victories in a row with a phenomenal weekend in Topeka, including a final-round run of 6.680 at 206.54 in his JEGS.com/Elite Motorsports Chevrolet Camaro to knock off defending world champion Greg Anderson.

Gladstone wrapped up a perfect weekend in Pro Stock Motorcycle, going 6.876 at 195.59 on his J&A Service Suzuki Hayabusa to knock off Eddie Krawiec in the championship round. He denied Krawiec his 50th career win, making his seventh straight run in the 6.80s to finish off a remarkable weekend in style. He also took over the points lead on Saturday and pushed it to a 64-point lead over Angelle Sampey with his stellar showing in eliminations as Pro Stock Motorcycle appeared in Topeka for the first time since 1997.

The NHRA Camping World Drag Racing Series returns to action August 18–21 with the Lucas Oil NHRA Nationals at Brainerd International Raceway in Brainerd, Minnesota.

Pikes Peak2023 Pikes Peak International Hill Climb Set for June 25

Officials with the Pikes Peak International Hill Climb (PPIHC) have revealed the 101st Running of the Race to the Clouds will take place on Sunday, June 25, 2023. Drivers, teams and fans will converge on “America’s Mountain” for the 12.42-mile course with 156 turns on the 14,115-ft. summit.

“This race is an event like no other,” said PPIHC Board Chairman Fred Veitch. “Many drivers list the Pikes Peak International Hill Climb at the top of their bucket list and are eager to accept the challenge. Others have competed for more than 20 years and keep coming back. We are really excited to see what the next century of hill climb racing on Pikes Peak will look like as we prepare for the 101st running next summer.”

The current course record is 7 minutes, 57.148 seconds, and was set in 2018 by French racer Romain Dumas in a purpose-built, all-electric ’18 Volkswagen I.D. R.

For more information, visit ppihc.org.

For more racing news, visit Performance Racing Industry’s (PRI) website.

Thu, 08/18/2022 - 11:41
Tom Luttrell
Tom Luttrell

RealTruck Hires Tom Luttrell as Chief Information Officer

RealTruck has hired Tom Luttrell as its new chief information officer. Luttrell will be responsible for advancing the company’s information technology infrastructure to improve business capabilities at RealTruck, formerly Truck Hero Inc.

Luttrell brings substantial business and technology experience from a variety of previous roles, most recently as the senior vice president of information technology at Shiloh Industries, where he focused on enterprise research planning (ERP) consolidation and the company’s move to cloud-based computing. Before Shiloh, Luttrell was the chief information officer and vice president of customer care at the Masco Cabinetry business unit of Masco Corp., and prior to that, he was with Federal-Mogul Corp. for 17 years in various leadership roles.

RealTruck recently announced its name change and rebrand with its “In The Real” campaign to motivate people to get offline and explore the outdoors.

Nitrous Supply Inc. Launches New Website

Nitrous Supply Inc. has launched its new website: www.nitrous-supply.com. The company, founded by nitrous-oxide pioneer Mike Thermos, specializes in key components, including nozzles, valves and solenoids, that can enhance the performance of any brand system.

Thermos, who has recently received a Lifetime Achievement “Wally”from NHRA for his contributions to drag racing and named to SEMA’s Motorsports Performance Manufacturer’s Council (MPMC) Hall of Fame, is universally recognized as the “Godfather of Pro Mod” for his efforts in promoting the now-popular class. He has been active in the industry for more than 45 years.

Sand Sports Super ShowSand Sports Super Show Scheduled for September 16-18,  Costa Mesa, California

The Sand Sports Super Show, September 16–18,  Costa Mesa, California, will feature more than 300 industry-leading exhibitors, and attendees can get up close to the latest sand rails, UTVs, ATVs, side x sides and toy haulers, and check out the accessories, new apparel and much more.

The sand sports and off-road community come together at the OC Fair & Event Center in Costa Mesa, and enjoy the event’s features, including a performance marketplace, side x side and ATV/UTV demos and entertainment and music at the main stage all weekend. Dozens of prizes will be given out to lucky attendees, including the American Sand Association's (ASA) raffle of a Polaris RZR, and a Genesis Overnighter trailer. More event information is available at www.SandSportsSuperShow.com.

Cooper Standard Announces Joint Development Agreement of Innovative Dynamic Fluid Control Technology for EVs

Cooper Standard announced a joint development agreement with Industrie Saleri Italo S.p.A. (Saleri) to create a family of high-performance, coolant-fluid management devices for the electric vehicle market (EV). According to the companies, the new products combine the functionality of pumps with advanced fluid control, routing and connection technologies into single devices, enabling simplified EV architectures and improved performance and range. The devices provide flexibility in vehicle designs and can be integrated easily into existing systems and across vehicle platforms.

S&S Truck Parts LLC With Midwest Truck & Auto Parts Inc. Announce Merger

S&S Truck Parts LLC (S&S) and Midwest Truck & Auto Parts Inc. (Midwest) announced that the merger of the two companies is complete, creating an alliance between two best-in-class independent Truck Parts Distributors. The combination nearly doubles their collective business and forms a more diversified and scaled platform in the truck aftermarket space with the ability to source and offer a wider selection of high-quality products to customers.

The transaction unites two aftermarket organizations with more than 70 years of service to their communities and shared commitments to quality, service, and value. According to the newly combined company, an increased scale and an expanded geographic footprint will help its customers navigate a complex and challenged global supply chain, increasing available inventory and enabling faster delivery of products. In March of 2022, S&S Truck Parts was purchased by Investcorp, a leading global alternative investment firm.

Mullen Announces Andre Hudson as Vice President of Design

Mullen Automotive Inc., an emerging electric vehicle (EV) manufacturer, announced the addition of Andre Hudson as its vice president of design. Prior to joining Mullen Automotive, Hudson was the head of product design at IndiEV. During his 25-year career, Hudson has worked for General Motors Co., Hyundai, and Icona Design.

“We are fortunate to have Andre on board. He will play a key role in working with various teams to develop the aesthetics of the Mullen product portfolio,” said David Michery, CEO and chairman of Mullen Automotive.

Speedway Motorsports Promotes Ramage, Hires Faber to Executive Leadership Positions

Speedway Motorsports—the marketer, promoter and sponsor of motorsports entertainment—has announced Texas Motor Speedway General Manager Rob Ramage has been promoted to Speedway Motorsports’ senior vice president of government relations and deputy counsel. Replacing Ramage will be veteran AEG executive Mark Faber, who joins TMS after serving as senior vice president of global partnerships at T-Mobile Arena in Las Vegas. Ramage’s promotion takes place immediately, and he will continue to serve as general manager at TMS until Faber assumes the position on August 22.

Ramage has worked for Speedway Motorsports since 2013,  serving first as general counsel & director of governmental affairs and senior vice president of finance & compliance at TMS. Prior, he practiced law in Dallas, focusing on complex litigation, intellectual property and business transactions.

Faber joins Speedway Motorsports after spending the last 17 years with AEG, the sports and live entertainment company. During his tenure, he consulted on sponsorships and premium seating renovations for Daytona International Speedway and Phoenix International Raceway.

Lincoln Electric Announces New Role For Peter M. Pletcher

Lincoln Electric Holdings—based in Cleveland—has announced that Senior Vice President, President International Peter M. Pletcher will oversee the company’s businesses in the Middle East, Africa and the Asia Pacific regions. This is in addition to his current responsibility for operations in Europe, Turkey and the Commonwealth of Independent States (CIS) region.

Pletcher succeeds Steve Hedlund, who was recently promoted to executive vice president, chief operating officer. Pletcher will lead the International Welding segment’s “Higher Standard 2025 Strategy” initiatives in an effort to accelerate growth and improve margin and return performance. He will report to Steve Hedlund and will continue to serve as a member of Lincoln Electric’s Management Committee. Pletcher joined Lincoln Electric in 1995 and has held leadership positions in sales, applications engineering, marketing, product development and operations.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA News. Send your items for consideration to editors@sema.org.