New Products and Technology

New Products From Malco, Continental, Falken and More

SEMA eNews highlights new products from industry companies when available. To have your product considered for upcoming issues, send product press releases to

Milwaukee Tool
Cutting Pliers and Screwdrivers
Milwaukee Tool

Milwaukee Tool has introduced new Lineman’s, Diagonal, and Long Nose Pliers, and Screwdrivers. Milwaukee’s new cutting plier solutions deliver the easiest cuts, long lasting teeth and cut edge, and the smoothest open and close. The new screwdrivers provide the best fit and maximum grip on fasteners.

Wildpeak Commercial Van Tires

Falken has launched multiple sizes for the commercial van segment in both Wildpeak H/T02 and A/T3W.
The two sizes in the Wildpeak H/T02—235/65R16C and 225/75R16C—with the same sizes in Wildpeak A/T3W, will become available for Ford Transit and Ram ProMaster van fitments. In 2023 Falken announced plans to add the Wildpeak H/T02 product in size 195/75R16C for the Ford Transit 350 DRW and a 185/60R15C size for Nissan’s NV200.

Malco Products
Detailing Products, Retail-Friendly Sizes

Malco Products announced the addition of 22-oz. spray bottles of Bug-Off Insect Remover, Complete Wheel and Tire Cleaner, E-Zee Shine Premium Emulsion Dressing, and Oxy Carpet and Upholstery Cleaner to the Malco Automotive Line of professional-grade detailing products. The addition of 22-oz. sizes in these popular detailing products offer professional and enthusiast automotive customers the convenience of a ready-to-use spray bottle and gives distributors a retail-friendly size option.

New Sensor Coverage and Applications

Continental expanded its line of OE engine management sensors with new SKUs and additional vehicle application coverage. Built to be identical in fit, form, and function to the original OE parts, the sensors are designed to perform to OE standards and deliver trouble-free, plug and play installation.

Continental offers a wide range of OE Mass Air Flow (MAF), Absolute Manifold Pressure (MAP) and Flex-Fuel sensors. All of the parts are built in ISO/TS certified facilities to deliver the highest quality, dependability and a long service life.

Continental MAF sensors offer excellent coverage for popular Audi, BMW, Chevrolet, Dodge Ram, Hyundai, Kia, Land Rover, Mercedes-Benz, Nissan, Subaru and Volvo models. The MAP sensors deliver a full range of BMW models from ’09 to ’16. The Flex Fuel sensors cover popular GM makes, including Buick, Cadillac, Chevrolet and GMC.