SEMA Show exhibitors and attendees preparing for the 2022 SEMA Show can lock in the guaranteed lowest hotel rate now by booking in the SEMA Show Block.
Making hotel reservations in the Block provides you with the most affordable and convenient options for a wide range of hotels located on and off the Strip.
Many SEMA Show hotels, such as The LINQ Hotel & Casino, offer reduced resort fees for Showgoers.
All of the hotels available through the SEMA Show Block come with a low-price guarantee. To help ensure that your price remains the lowest, SEMA will price-match lower advertised rates, even after your reservations are set. Whether you're looking for your favorite place to stay, or for a hotel within close proximity to the Show, you can book with confidence knowing you will get the rooms you need at the the most affordable price available.
The SEMA Show also provides shuttle service to and from the Show for the hotels listed that are not within walking distance to the Las Vegas Convention Center.
There are more than 45 hotels available in the block. For more information on the hotels listed below, including rating, price per night and distance from the Las Vegas Convention Center, visit www.SEMAShow.com.
See below for the list of hotels offering discounted nightly resort fees.
Note: Rates listed on the onPeak website do not include the resort fee (except for Conrad Las Vegas at Resorts World and Las Vegas Hilton at Resorts World. Daily resort fee is included in the nightly rates).
It’s not too late for exhibitors who want to participate in the 2022 SEMA Show to submit a booth space application. Attendees are encouraged to check the floorplan throughout the week to see where the companies they need to interact with will be located at the 2022 SEMA Show.
For more information about exhibiting, refer to the Exhibitor Service Manual, where you will find information about deadlines, booth and feature vehicle applications, Show guidelines, booth services, target times for freight and more.
The 2022 SEMA Show is scheduled for Tuesday–Friday, November 1–4, in Las Vegas.
Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.
Marketing and Social Media Intern VIAIR Corp. is hiring a paid marketing and social-media internto assist with day-to-day marketing and social-media efforts. The ideal candidate should have coursework or prior work experience in marketing (including social media) and be interested in the outdoor enthusiast industry. This position will interface across multiple departments in the company, including sales, creative and product development.
Motorsports Technician Canepa is seeking a motorsports technician who is interested in taking the next step in their career. This individual must be quality minded, hardworking and dedicated to providing the highest level of service in the industry. Applicants must have a broad knowledge base of all mechanical aspects of a vehicle, from suspension and brakes to engine and transmission and be highly versatile with superior skills and be able to produce work of the highest quality. Candidates should have exceptional diagnostic ability along with race preparation experience. Canepa is seeking a person who is highly professional, who can work individually, as well as part of a multifunctional team.
Automotive Technician Custom Trucks Unlimited is hiring an automotive technicianresponsible for installation of aftermarket accessories including lift and leveling kits, alignments, mount and balance wheels/tires, bed covers, grille guards, bumper replacements, winch and winch mounts, cab lighting, LED lighting and all types of hitches. Candidates should have high-school diploma or GED; certifications in an automotive field are preferred, and three years’ related experience.
Registration for the 2022 SEMA Show, the premier gathering for the automotive specialty-equipment industry, is now open at www.semashow.com/register.
Taking place November 1–4 at the Las Vegas Convention Center, the 2022 SEMA Show will build upon the positive momentum following last year’s event, which successfully connected the $47.8 billion industry in person in what was the largest automotive trade show in North America since the pandemic shut everything down in 2020.
“The SEMA Show is where industry professionals go to grow existing relationships, create new ones, and push their businesses forward,” said Tom Gattuso, SEMA vice president of events. “Exhibitors are eager to showcase their products and services to the tens of thousands of qualified professionals in attendance.”
Anticipation for this year's SEMA Show ramped up in recent weeks as exhibitors selected their booth locations during Priority Space Selection, a weeks-long process that took place May 2–18.
“Enthusiasm for the 2022 Show continues to exceed last year’s, with more than 1 million sq. ft. of exhibitor space already committed for the 2022 SEMA Show and confirmed spaces running 25% above last year,” said Warren Kosikov, SEMA vice president of sales.
Attendees at the 2022 SEMA Show will learn about the latest products, trends and technology in the industry from manufacturers exhibiting throughout the entire Las Vegas Convention Center, including the surrounding parking lots. Educational seminars led by industry experts and networking events that bring market niches together will also be available during the four-day trade event.
“Our industry continues to thrive despite current challenges in the marketplace, and last year’s event proved that the value of conducting business and networking face-to-face can never be replaced,” said Gattuso. “Our mission is to help continue that momentum by providing an unparalleled experience that builds meaningful business relationships.”
Registration for the 2022 SEMA Show is offered in three categories—attendee, exhibitor and media—and everyone must qualify to attend. Attendees are encouraged to register early at www.semashow.com/register so they can secure their credentials and receive updates on breaking news from the 2022 SEMA Show.
Attendees are encouraged to check the floorplan to see where the companies they need to interact with will be located at the 2022 SEMA Show.
For more information about qualifying documents and the 2022 SEMA Show, log on to www.semashow.com.
4WP Factory is the is the SEMA Truck & Off-Road Alliance’s (TORA) newest member spotlight company. In this week’s feature, company director of retail marketing Kathryn Reinhardt shares 4WP Factory’s breakthrough moment and current projects.
SEMA: Tell us the story of your company. How did it start?
Kathryn Reinhardt: We saw a niche opportunity to be the new the leader in aftermarket parts for the Bronco and continued to focus on parts for off-road enthusiast-focused vehicles, including the Toyota Tacoma.
SEMA: What was your company’s breakthrough moment?
KR: The launch of the complete 4WP Factory line for the ’21 Ford Bronco.
SEMA: Tell us about your business now in 2022 and projects that you are working on.
KR: The company is off to a great start with the launch of the 4WP Factory Wheels, Ford Bronco and Toyota Tacoma product lines. Our next exciting project is the launch of the 4WP Factory Bronco interactive retail display.
SEMA: Tell us about a product that you are proud of.
KR: One of our most innovative products is the 4WP Factory Tacoma bumper with modular swingouts that allow the end user to completely customize their storage options.
SEMA: What advice do you have for young professionals contemplating a career in the automotive aftermarket?
KR: Always set goals, and when you reach those goals continue to set new ones, and most importantly, get out of your comfort zone.
Fill out an TORA-member spotlight form to highlight how your company is contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA’s social media, SEMA News and future TORA member updates.
Shawn Wang is the SEMA Future Leaders Network’s (FLN) newest spotlight member.
Wang is the CRM director at Hoonigan Industries. Get to know what keeps him in the industry and how he prepares for important meetings in his interview with SEMA below.
SEMA: What is the best advice you have ever received?
Shawn Wang: The best advice I’ve ever received is, “You’ll never know unless you try.”
SEMA: What keeps you in the industry?
SW: My love for cars and the people within the industry is what keeps me here.
SEMA: Where can you be found on a Saturday?
SW: You can find me at the beach.
SEMA: How do you prepare for an important meeting?
SW: I make sure I have all the correct information and rehearse what I will be saying.
SEMA: If you could go to lunch with one industry leader, living or dead, who it would be?
SW: I would go to lunch with Henry Ford.
If you are a current FLN member, fill out an FLN member spotlight form. Selected candidates may be featured on FLN’s social media, SEMA News and FLN member updates.
Performance Racing Industry (PRI) has expanded its advocacy efforts to further promote and protect one of America’s oldest pastimes and hobbies: motor vehicle racing.
PRI’s enhanced Save Our Racecars initiative features a redesigned website (SaveOurRacecars.com) that streamlines the process for industry professionals, enthusiasts and fans to join the fight to preserve racing. Included is an all-new “Vote Racing” program to help facilitate voter registration while highlighting pro-racing candidates in the November midterm elections. Visitors to the site also will find PRI-created template letters, phone scripts and other resources designed to streamline outreach to lawmakers.
“PRI has a long history of advocating for and protecting the racing industry, and the expansion of the Save Our Racecars campaign is our latest effort,” said PRI President Dr. Jamie Meyer. “Bringing together industry, enthusiasts and fans will be critical to driving awareness and support for an American passion that is under fire. The resources and access available on SaveOurRacecars.com make it easy for anyone to get involved, show their support and demonstrate that support at the polls.”
Critical to the industry’s future—and central to PRI’s advocacy efforts—is the Recognizing the Protection of Motorsports (RPM) Act of 2021 (H.R. 3281/S.2736), which must be enacted into law to protect the right to modify street cars, trucks and motorcycles into dedicated race vehicles. Supported by both PRI and SEMA, the RPM Act aims to protect Americans’ right to convert street vehicles into dedicated race cars and the motorsports-parts industry’s ability to sell products that enable racers to compete.
The RPM Act reverses the EPA’s interpretation that the Clean Air Act does not allow a motor vehicle designed for street use to be converted into a dedicated racecar. This American tradition was unquestioned for 45 years until 2015, when the EPA took the position that converted vehicles must remain emissions-compliant, even when they are no longer driven on public roadways. The RPM Act does not interfere with the EPA’s authority to enforce against individuals who illegally install race parts on vehicles driven on public roads and highways and companies that market such products.
Converting street vehicles into dedicated race vehicles is an American tradition dating back to the 1800s. Motorsports competition involves tens of thousands of amateur and professional participants and vehicle owners each year at more than 1,300 race tracks across the United States. Retail sales of racing products make up a nearly $2 billion market annually helping drive the larger $49 billion high-performance aftermarket industry. The RPM Act will provide the racing community with certainty and confidence in the face of an EPA interpretation of the Clean Air Act that threatens to devastate an American pastime and eliminate jobs in our communities.
To date, more than 150 federal lawmakers and candidates on both sides of the aisle have either signed on as co-sponsors or expressed support for the RPM Act. PRI has compiled a database on SaveOurRacecars.com that allows individuals to “Vote Racing” in November’s midterms by researching and identifying those elected officials and candidates that share their passion. The site also provides resources to register to vote, apply for an absentee ballot, and access election resources through sites such as USA.gov.
Additionally, visitors to the site can join PRI’s Membership to show their support for the industry and stay up-to-date on critical developments.
Centerforce Clutches Announces Chris Thomson as National Sales Manager
Centerforce Clutches has appointed Chris Thomson as national sales manager. Thomson is a longtime motorsports professional, most recently serving as a national account manager for TMG Performance Products based in Berea, Ohio. Prior, he was director of business development for Baer Brake Systems in Phoenix, senior director of sales for Airaid/K&N Filters and western regional sales manager and sales/marketing manager for Holley Performance Products. Thomson also served on the SEMA Board of Directors from 2006 to 2012.
’29 Du Pont Crowned 2022 AACA Zenith Award Winner
The Antique Automobile Club of America (AACA) has selected a ’29 Du Pont for its 2022 Zenith Award winner. Owned by Lammot J. du Pont of McLean, Virginia, this automobile is one of only 25 Model G Club Sedans ever built and is one of only a handful of Du Pont automobiles known to exist today.
Under its hand-crafted body by the Merrimac Body Company, the limited-production Du Pont was well known for its superb engineering, outstanding performance and distinctive styling. Power is provided by a 322ci Continental inline-eight engine producing 125 hp.
This particular Du Pont started out as a total basket case that was little more than a parts car. After several years of research and meticulous craftsmanship by its talented restorers, it rightfully earned the AACA’s Zenith Award for 2022.
This award recognizes the very best automobile restoration for its overall quality, authenticity and rarity. The 13 automobiles that competed for this year’s Zenith Award, held at the AACA Grand Nationals in Virginia Beach, Virginia, May 20–21, 2022, were selected from each of the AACA National shows in 2021. Only one vehicle can be crowned “Restoration of the Year,” and this stunningly restored ’29 Du Pont clearly deserved that honor.
Hendrick Organization Promotes Senior Executives
Chairman and CEO Rick Hendrick has named four longtime senior executives to lead key areas within the organization. Hendrick Motorsports President and COO Marshall Carlson, who since 2005 has led the day-to-day operations of the 14-time NASCAR Cup Series champions, has been promoted to president of Hendrick Companies. He will support all Hendrick-affiliated businesses and initiatives, including Hendrick Motorsports and Hendrick Automotive Group, the privately held network of car dealerships in the United States.
Executive Vice President and General Manager Jeff Andrews has been elevated to president and GM. He will assume day-to-day management, including competition, engine operations, manufacturing, marketing, and administration. Andrews will report to Hendrick Motorsports vice chairman Jeff Gordon.
Wayne Robbins, Hendrick Motorsports’ CFO since 2019, will re-assume his role as executive vice president and CFO of Hendrick Companies. He will oversee strategic financial planning, management of investments and oversight of the not-for-profit Hendrick Family Foundation.
Longtime executive Scott Lampe, who came to Hendrick Motorsports in 1999 and served as its CFO from 2005 until 2019, has returned to the team in the same role following more than two years working in private equity. He will guide accounting, human resources, information technology, facilities, operational excellence and aviation, and will report to Andrews.
Jim Browning Jr.
Jim Browning Jr. Named President of Ultimate Headers
Ultimate Headers has announced that it has appointed Jim Browning Jr. as its president. Browning has worked for Ultimate Headers for five years, and under his leadership, the company recently moved operations to a new 12,000-sq.-ft. facility in Berea, Ohio. Before joining Ultimate Headers, Browning worked in the oil and gas industry for six years. He spent 18 years in several positions at CORSA Performance Exhaust, where he worked on new-product development and customer relations for OE boat manufacturers in CORSA’s marine business and with OE automotive manufacturers.
Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA News. Send your items for consideration to editors@sema.org.
Shell and IndyCar have announced a variety of sustainability initiatives designed to help reduce the carbon footprint within IndyCar and power progress toward more sustainable motorsports in North America. Beginning in 2023, Shell will produce a new race fuel for the NTT IndyCar Series. This new product consists of a blend of second-generation ethanol derived from sugarcane waste and other biofuels to create a fuel that is 100% comprised of feedstocks categorized as renewable under the applicable regulatory frameworks. The fuel would make the NTT IndyCar Series the first United States-based motorsports series to power racing with 100% renewable race fuel and enable at least 60% greenhouse gas emissions reduction compared to fossil-based gasoline, according to IndyCar. For complete details, visit the IndyCar announcement here. For more information, visit indycar.com.
McLaren Racing to Compete in Formula E
In an effort to further its understanding of EV technology, McLaren Racing will compete in the ABB FIA Formula E World Championship, beginning in the Season 9 Gen3 era in 2022–2023. McLaren Racing will utilize the new, all-electric Gen3 race car, which is designed specifically for street racing.
The McLaren Formula E Team will be formed through the acquisition of the Mercedes-EQ Formula E Team, expected to complete later this year, following an agreement between McLaren Racing and Mercedes-Benz that will see the reigning ABB FIA Formula E World Championship team transfer into the McLaren Racing family. Mercedes-EQ Formula E Team Team Principal Ian James will continue to lead the team. For more information, visit mclaren.com/racing or fiaformulae.com.
Jim France to Receive Spirit of Le Mans Award
Jim France at the 2010 NASCAR Hall of Fame Induction Ceremony, courtesy of NASCAR.
NASCAR and International Motor Sports Association (IMSA) Chairman Jim France will receive the 2022 Spirit of Le Mans Award, as announced by the Automobile Club de l’Ouest (ACO) President Pierre Fillon and the ACO Board of Directors. France, who helped secure the convergence agreement between IMSA and the ACO in 2020, will be presented with the trophy on Friday, June 10, ahead of the 24 Hours of Le Mans (June 11–12). For more information, visit lemans.org.
Trackhouse Entertainment Group Announces PROJECT91 Program
Trackhouse Entertainment Group has announced the creation of PROJECT91—a program designed to expand its international reach by fielding a NASCAR Cup Series entry for renowned international racing drivers. Trackhouse’s PROJECT91 will enter the No. 91 Chevrolet Camaro ZL1 at least once during the 2022 NASCAR Cup Series season, with 2007 Formula One World Champion Kimi Raikkonen set to race on the road course at Watkins Glen (New York) International on August 21. For more information, visit trackhouse.com/racing.
’29 Du Pont Crowned 2022 AACA Zenith Award Winner
Shell, IndyCar to Introduce Renewable Race Fuel
McLaren Racing to Compete in Formula E
Trackhouse Entertainment Group Announces PROJECT91 Program