By Ashley Reyes
4WP Factory is the is the SEMA Truck & Off-Road Alliance’s (TORA) newest member spotlight company. In this week’s feature, company director of retail marketing Kathryn Reinhardt shares 4WP Factory’s breakthrough moment and current projects.
SEMA: Tell us the story of your company. How did it start?
Kathryn Reinhardt: We saw a niche opportunity to be the new the leader in aftermarket parts for the Bronco and continued to focus on parts for off-road enthusiast-focused vehicles, including the Toyota Tacoma.
SEMA: What was your company’s breakthrough moment?
KR: The launch of the complete 4WP Factory line for the ’21 Ford Bronco.
SEMA: Tell us about your business now in 2022 and projects that you are working on.
KR: The company is off to a great start with the launch of the 4WP Factory Wheels, Ford Bronco and Toyota Tacoma product lines. Our next exciting project is the launch of the 4WP Factory Bronco interactive retail display.
SEMA: Tell us about a product that you are proud of.
KR: One of our most innovative products is the 4WP Factory Tacoma bumper with modular swingouts that allow the end user to completely customize their storage options.
SEMA: What advice do you have for young professionals contemplating a career in the automotive aftermarket?
KR: Always set goals, and when you reach those goals continue to set new ones, and most importantly, get out of your comfort zone.
Fill out an TORA-member spotlight form to highlight how your company is contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA’s social media, SEMA News and future TORA member updates.