By Becca Butler

With more than 3,000 media attending the SEMA Show, exhibitors are encouraged to post their Show-related news and announcements to the Online Media Center to attract the attention of editors and reporters.

Press releases can be an easy and effective way to generate buzz surrounding your SEMA Show news prior to the event taking place in November. With more than 3,000 media in attendance, exhibitors are encouraged to post their Show-related news and announcements to the Online Media Center to attract the attention of editors and reporters. Free to exhibitors, this serves as a destination for media to receive exhibitor-related news and information regarding the latest products, hottest vehicles and activities going on at the Show.

Having a solid, easy-to-read press release with relevant content is key to creating a lasting impression, driving traffic to your booth and generating media coverage. Whether you’re announcing new products, a booth demonstration, vehicle unveil, celebrity appearance or more, here are a few tips for drafting and submitting a press release for SEMA Show coverage:

• Have a strong headline: Make it concise and compelling to grab the attention of your reader.

• Stick to the facts: Avoid embellishing or opinions. Reporters are looking for news and will not report on the “best” or “greatest” products. They will, however, report on products that result in specific outcomes.

• Keep it short: Keep the entire release short and sweet. Readers want to know from the beginning what it’s about.

• Include a photo: Editors like to run photos with their news stories. Many editors will only use releases that have photos. JPEGs are preferred, and print publications will insist on a high-res 300dpi image.

• Write like an editor: Most publications follow the Associated Press (AP) format. Become familiar with this style of writing to help you craft your message in a way that makes it easy to read and easy to use.

• Include your contact info: Whether you’re inviting your reader to an event or introducing your new product, make sure you include your SEMA Show booth number and contact information should they have any questions or want to drop by your booth.

By Becca Butler

With more than 3,000 media attending the SEMA Show, exhibitors are encouraged to post their Show-related news and announcements to the Online Media Center to attract the attention of editors and reporters.

Press releases can be an easy and effective way to generate buzz surrounding your SEMA Show news prior to the event taking place in November. With more than 3,000 media in attendance, exhibitors are encouraged to post their Show-related news and announcements to the Online Media Center to attract the attention of editors and reporters. Free to exhibitors, this serves as a destination for media to receive exhibitor-related news and information regarding the latest products, hottest vehicles and activities going on at the Show.

Having a solid, easy-to-read press release with relevant content is key to creating a lasting impression, driving traffic to your booth and generating media coverage. Whether you’re announcing new products, a booth demonstration, vehicle unveil, celebrity appearance or more, here are a few tips for drafting and submitting a press release for SEMA Show coverage:

• Have a strong headline: Make it concise and compelling to grab the attention of your reader.

• Stick to the facts: Avoid embellishing or opinions. Reporters are looking for news and will not report on the “best” or “greatest” products. They will, however, report on products that result in specific outcomes.

• Keep it short: Keep the entire release short and sweet. Readers want to know from the beginning what it’s about.

• Include a photo: Editors like to run photos with their news stories. Many editors will only use releases that have photos. JPEGs are preferred, and print publications will insist on a high-res 300dpi image.

• Write like an editor: Most publications follow the Associated Press (AP) format. Become familiar with this style of writing to help you craft your message in a way that makes it easy to read and easy to use.

• Include your contact info: Whether you’re inviting your reader to an event or introducing your new product, make sure you include your SEMA Show booth number and contact information should they have any questions or want to drop by your booth.

By Becca Butler

With more than 3,000 media attending the SEMA Show, exhibitors are encouraged to post their Show-related news and announcements to the Online Media Center to attract the attention of editors and reporters.

Press releases can be an easy and effective way to generate buzz surrounding your SEMA Show news prior to the event taking place in November. With more than 3,000 media in attendance, exhibitors are encouraged to post their Show-related news and announcements to the Online Media Center to attract the attention of editors and reporters. Free to exhibitors, this serves as a destination for media to receive exhibitor-related news and information regarding the latest products, hottest vehicles and activities going on at the Show.

Having a solid, easy-to-read press release with relevant content is key to creating a lasting impression, driving traffic to your booth and generating media coverage. Whether you’re announcing new products, a booth demonstration, vehicle unveil, celebrity appearance or more, here are a few tips for drafting and submitting a press release for SEMA Show coverage:

• Have a strong headline: Make it concise and compelling to grab the attention of your reader.

• Stick to the facts: Avoid embellishing or opinions. Reporters are looking for news and will not report on the “best” or “greatest” products. They will, however, report on products that result in specific outcomes.

• Keep it short: Keep the entire release short and sweet. Readers want to know from the beginning what it’s about.

• Include a photo: Editors like to run photos with their news stories. Many editors will only use releases that have photos. JPEGs are preferred, and print publications will insist on a high-res 300dpi image.

• Write like an editor: Most publications follow the Associated Press (AP) format. Become familiar with this style of writing to help you craft your message in a way that makes it easy to read and easy to use.

• Include your contact info: Whether you’re inviting your reader to an event or introducing your new product, make sure you include your SEMA Show booth number and contact information should they have any questions or want to drop by your booth.

KGP Photography provided some new shots of Ford's all-new ’17 Super Duty pickups, this time as a dualie with less camouflage.

Photo credit: KGP Photography

KGP Photography provided some new shots of Ford's all-new ’17 Super Duty pickups, this time as a dualie with less camouflage.

Photo credit: KGP Photography

KGP Photography provided some new shots of Ford's all-new ’17 Super Duty pickups, this time as a dualie with less camouflage.

Photo credit: KGP Photography

By SEMA Editors

	SEMA News is looking for young superstars to highlight in this year's 35 Under 35.

The search is again on for the industry’s best and brightest young talent. For the fourth year in a row, SEMA News will honor 35 young innovators in a special “35 Under 35” feature slated for the September issue.

As an industry professional, your input is needed! If you know or work with a young leader, entrepreneur or innovator who, at age 35 or less, is already making a mark on the industry, please take a moment to nominate him or her now for “35 Under 35” honors.

The deadline for nominations is May 31, 2015. Once the candidates are locked in, SEMA News editors will select 35 ultimate honorees who stand out for their business success, contributions to their organizations, industry knowledge and community involvement.

A true who’s who of up-and-coming industry talent, “35 Under 35” has become a highly anticipated SEMA News feature, generating much excitement among young industry enthusiasts each year. Your nomination offers a great way to show your thanks, appreciation and support for rising stars within your company or the specialty-equipment marketplace at large.

View last year’s diverse field of honorees: www.sema.org/sema-news/2014/09/35-under-35.

By SEMA Editors

	SEMA News is looking for young superstars to highlight in this year's 35 Under 35.

The search is again on for the industry’s best and brightest young talent. For the fourth year in a row, SEMA News will honor 35 young innovators in a special “35 Under 35” feature slated for the September issue.

As an industry professional, your input is needed! If you know or work with a young leader, entrepreneur or innovator who, at age 35 or less, is already making a mark on the industry, please take a moment to nominate him or her now for “35 Under 35” honors.

The deadline for nominations is May 31, 2015. Once the candidates are locked in, SEMA News editors will select 35 ultimate honorees who stand out for their business success, contributions to their organizations, industry knowledge and community involvement.

A true who’s who of up-and-coming industry talent, “35 Under 35” has become a highly anticipated SEMA News feature, generating much excitement among young industry enthusiasts each year. Your nomination offers a great way to show your thanks, appreciation and support for rising stars within your company or the specialty-equipment marketplace at large.

View last year’s diverse field of honorees: www.sema.org/sema-news/2014/09/35-under-35.

By SEMA Editors

	SEMA News is looking for young superstars to highlight in this year's 35 Under 35.

The search is again on for the industry’s best and brightest young talent. For the fourth year in a row, SEMA News will honor 35 young innovators in a special “35 Under 35” feature slated for the September issue.

As an industry professional, your input is needed! If you know or work with a young leader, entrepreneur or innovator who, at age 35 or less, is already making a mark on the industry, please take a moment to nominate him or her now for “35 Under 35” honors.

The deadline for nominations is May 31, 2015. Once the candidates are locked in, SEMA News editors will select 35 ultimate honorees who stand out for their business success, contributions to their organizations, industry knowledge and community involvement.

A true who’s who of up-and-coming industry talent, “35 Under 35” has become a highly anticipated SEMA News feature, generating much excitement among young industry enthusiasts each year. Your nomination offers a great way to show your thanks, appreciation and support for rising stars within your company or the specialty-equipment marketplace at large.

View last year’s diverse field of honorees: www.sema.org/sema-news/2014/09/35-under-35.

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.

• Canepa, located in Scotts Valley, California, is hiring an experienced motorsports mechanic with a broad knowledge base of all mechanical aspects of a vehicle, from suspension and brakes to engine and transmission. The successful candidate should have exceptional diagnostic ability along with race preparation experience and some machine/fabrication/welding skills.

• Rostra Precision Control, located in Laurinburg, North Carolina, is hiring a mechanical design engineer to develop product designs in 3D CAD models and drawings for prototype and production releases, create and maintain engineering specifications, and coordinate validation testing. The successful candidate will have proven experience in vehicle component/systems mechanical design and extensive knowledge of materials selection and process capabilities. A four-year engineering degree is required.

• Chux Trux, located in Independence, Missouri, is hiring a Magento developer to build its automotive ecommerce site on the Magento community edition platform and perform updates as needed. The successful candidate must have five years’ experience building automotive ecommerce sites in the Magento platform.

View more listings from SEMA's Automotive Classifieds listings.