It's a triple feature at the SEMA Garage. Running concurrently with the 2017 and Titan XD pickup measuring session, the new 2017 Nissan Armada is joining the event at the SEMA Garage for exclusive member access!

With the introduction of the all-new, second-generation Armada full-size SUV, arriving at Nissan dealers nationwide in mid-2016, the last piece of Nissan’s transformation of its SUV and crossover lineup falls into place. As the largest and most powerful vehicle in the portfolio, Armada earns its flagship status by every measure—whether performance, refinement, advanced technology and even heritage. Unlike the original Armada, which was based on the Nissan Titan full-size pickup, the new-generation design traces back to one of Nissan’s most beloved global vehicles, the Patrol.

Compiled by SEMA Editors

The Petty’s Garage/SEMA Cares ’15 Ford Mustang will be auctioned off at Mecum auctions in Indianapolis, May 14, to benefit the Victory Junction children’s charity.

Petty’s Garage/SEMA Cares Ford Mustang to Be Auctioned This Weekend

Next Saturday, May 14, the Petty’s Garage/SEMA Cares ’15 Ford Mustang will be auctioned off at Mecum auctions in Indianapolis. All proceeds will benefit Victory Junction, which enriches the lives of children with chronic medical conditions or serious illnesses by providing life-changing camp experiences in a medically safe environment at no cost to the camper or their family. The car will be the 43rd auctioned off on Saturday, symbolizing Richard Petty’s car number (43). The Mustang—powered by a 5.0L engine mated to a six-speed transmission—was built for Ford to display at the 2014 SEMA Show, and launched the partnership between Ford Motor Co. and Petty’s Garage. The car was featured in Blue Emu commercials with Johnny Bench and used in the filming of AC/DC frontman Brian Johnson’s television show "Cars That Rock," which prompted the purchase of his first domestic car.

Royal Purple Continues Collaboration With Ringbrothers for 2016

Royal Purple has announced the continuation of its partnership with custom vehicle builder Ringbrothers for 2016. This marks Royal Purple’s fifth consecutive year partnering with Mike and Jim Ring—owners of the Wisconsin-based Ringbrothers. As an official product sponsor, Royal Purple will contribute a full range of products, including its synthetic motor oils, Max Gear, Purple Ice and Max EZ, for various Ringbrothers builds to be showcased at different events throughout the year. In past years, Royal Purple has provided high-performance lubricants for a number of Ringbrothers vehicle projects, including its famed “Recoil” ’66 Chevrolet Chevelle, which debuted at the 2014 SEMA Show. Ringbrothers also featured Royal Purple products in its award-winning ’65 all carbon-fiber widebody Mustang “Espionage” and “Blizzard” ’65 Mustang.

Grote Industries has added a new ’16 Ford F-250 Super Duty truck to its Trilliant Technology Tour lineup.

Grote Adds New F-250 to Trilliant Technology Tour

Grote Industries has added a new ’16 Ford F-250 Super Duty truck to its Trilliant Technology Tour lineup. The tour includes three vehicles outfitted with lighting products designed and manufactured using Grote’s LED technology. The trucks travel throughout the United States to educate Grote customers on the newest lighting technology and problem-solving applications. All three trucks cover Grote’s heavy-duty and automotive aftermarket sales regions. The new truck features more than 70 LED lights mounted to the truck itself and on a display box that pulls out of the truck bed. The new F-250 is stationed in Grote’s eastern sales region and will make daily stops at industry retail and fleet locations in the area.

RealTruck Reaches YouTube Milestone

RealTruck.com has recently hit the 30,000 subscriber mark on its YouTube channel. RealTruck’s videos, which focus on truck accessory installs, product demos and fun company culture, have accumulated more than 21 million views. According to socialblade.com, more than 1 million of these views have occurred over the past 30 days.

The “What’s the Diff” axle giveaway contests offered an Ultimate Dana 44 front axle—a new, direct-fit product for Jeep Wrangler JK vehicles introduced at the 2015 SEMA Show—with the winners’ choice of gear ratio.

Dana Announces Ultimate Dana 44 “What’s The Diff” Axle Giveaway Contest Winners

Dana Holding Co. has announced the winners of its Ultimate Dana 44 “What’s the Diff” axle giveaway contests, held at the 2015 SEMA Show in Las Vegas, King of the Hammers (KOH) in Johnson Valley, California and 2016 Easter Jeep Safari (EJS) in Moab, Utah. The contests, which received thousands of entries, offered an Ultimate Dana 44 front axle—a new, direct-fit product for Jeep Wrangler JK vehicles introduced at the 2015 SEMA Show—with the winners’ choice of gear ratio. The KOH and EJS winners had their Ultimate Dana 44 front axles installed on site in under three hours.

The winners of the “What’s the Diff” axle giveaway contests were:

• SEMA Show: Steve Egbert, Tulare, California
• KOH Winner: Steve Kline, Ridgecrest, California
• EJS Winner: Randy Wright, Arvada, Colorado

Don Hillyard.

Betts Truck Parts & Service Names Don Hillyard New Sacramento Branch Manager

Betts Truck Parts & Service welcomes Don Hillyard as its new Sacramento branch manager. Hillyard will be responsible for the operations of the Sacramento location, one of eight Betts warehouse and distribution centers, offering thousands of OEM, replacement and aftermarket truck and trailer parts along with truck repair and service. Hillyard joins Betts Truck Parts & Service with more than 15 years of experience as a branch manager and general manager in the materials handling industry in the Sacramento area.

Toyo Tires Holds Photo Contest; Calls for Automotive-Themed Photos

Toyo Tire U.S.A. Corp. is holding the Shutter Space Automotive Photo Gallery Contest now through May 27, 2016. Submit your best car or truck photo for a chance to win. Photos will be judged based on the following criteria:

• Representation of the Toyo Tires’ brand and lifestyle.
• Artistic composition and technical aspect.
• Originality.

One first-place winner will have their photo featured in Super Street magazine and displayed during the Toyo Tires Shutter Space Car Meet & Automotive Photo Gallery on June 25, 2016, in Southern California. They will also receive exclusive Toyo Tires x Crooks & Castles merchandise. Fourteen finalists will also have their photo displayed during the Toyo Tires Shutter Space Car Meet & Automotive Photo Gallery and receive exclusive Toyo Tires x Crooks & Castles merchandise. Submissions are due no later than May 27, 2016.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

By SEMA Washington, D.C., Staff

The threat to racing isn’t over. While many lawmakers across the country are supporting the RPM Act, a Congressional bill that will save our industry and pastime, many elected officials have yet to sign on as co-sponsors. SEMA encourages members of the racing community to continue to tell Congress to support this critical bill.

SEMA member companies can easily share these Facebook and Twitter posts on your own social media platforms. Encourage your followers to write Congress and share these posts with their friends and contacts. Every letter counts!

Facebook (Copy and paste the text):

CLICK. SEND. SHARE. Tell your members of Congress to vote for the RPM Act and defend the future of racing. It just takes a few seconds to let your voice be heard. bit.ly/SignRPMAct

(Right click the image and select save as. Name the file, then upload it on your Facebook post.)

Twitter (Copy and paste the text):

It takes a second 2 tell ur lawmakers 2 vote 4 the #RPMAct & defend the future of racing bit.ly/SignRPMAct

Tell your member of Congress to vote for the #RPMAct & defend the future of racing. bit.ly/SignRPMAct

(Right click the image and save as. Name the file, then upload it on your Twitter post.)

Facebook (Copy and paste the text):

CLICK. SEND. SHARE. Tell your members of Congress to vote for the RPM Act and defend the future of racing. It just takes a few seconds to let your voice be heard. bit.ly/SignRPMAct

(Right click the image and select save as. Name the file, then upload it on your Facebook post.)

Twitter (Copy and paste the text):

It takes a second to tell your lawmakers to vote for the #RPMAct & defend the future of racing. bit.ly/SignRPMAct

Tell your member of Congress to vote for the #RPMAct & defend the future of racing. bit.ly/SignRPMAct

(Right click the image and save as. Name the file, then upload it on your Twitter post.)

By SEMA Washington, D.C., Staff

The threat to racing isn’t over. While many lawmakers across the country are supporting the RPM Act, a Congressional bill that will save our industry and pastime, many elected officials have yet to sign on as co-sponsors. SEMA encourages members of the racing community to continue to tell Congress to support this critical bill.

SEMA member companies can easily share these Facebook and Twitter posts on your own social media platforms. Encourage your followers to write Congress and share these posts with their friends and contacts. Every letter counts!

Facebook (Copy and paste the text):

CLICK. SEND. SHARE. Tell your members of Congress to vote for the RPM Act and defend the future of racing. It just takes a few seconds to let your voice be heard. bit.ly/SignRPMAct

(Right click the image and select save as. Name the file, then upload it on your Facebook post.)

Twitter (Copy and paste the text):

It takes a second 2 tell ur lawmakers 2 vote 4 the #RPMAct & defend the future of racing bit.ly/SignRPMAct

Tell your member of Congress to vote for the #RPMAct & defend the future of racing. bit.ly/SignRPMAct

(Right click the image and save as. Name the file, then upload it on your Twitter post.)

Facebook (Copy and paste the text):

CLICK. SEND. SHARE. Tell your members of Congress to vote for the RPM Act and defend the future of racing. It just takes a few seconds to let your voice be heard. bit.ly/SignRPMAct

(Right click the image and select save as. Name the file, then upload it on your Facebook post.)

Twitter (Copy and paste the text):

It takes a second to tell your lawmakers to vote for the #RPMAct & defend the future of racing. bit.ly/SignRPMAct

Tell your member of Congress to vote for the #RPMAct & defend the future of racing. bit.ly/SignRPMAct

(Right click the image and save as. Name the file, then upload it on your Twitter post.)

By SEMA Washington, D.C., Staff

The threat to racing isn’t over. While many lawmakers across the country are supporting the RPM Act, a Congressional bill that will save our industry and pastime, many elected officials have yet to sign on as co-sponsors. SEMA encourages members of the racing community to continue to tell Congress to support this critical bill.

SEMA member companies can easily share these Facebook and Twitter posts on your own social media platforms. Encourage your followers to write Congress and share these posts with their friends and contacts. Every letter counts!

Facebook (Copy and paste the text):

CLICK. SEND. SHARE. Tell your members of Congress to vote for the RPM Act and defend the future of racing. It just takes a few seconds to let your voice be heard. bit.ly/SignRPMAct

(Right click the image and select save as. Name the file, then upload it on your Facebook post.)

Twitter (Copy and paste the text):

It takes a second 2 tell ur lawmakers 2 vote 4 the #RPMAct & defend the future of racing bit.ly/SignRPMAct

Tell your member of Congress to vote for the #RPMAct & defend the future of racing. bit.ly/SignRPMAct

(Right click the image and save as. Name the file, then upload it on your Twitter post.)

Facebook (Copy and paste the text):

CLICK. SEND. SHARE. Tell your members of Congress to vote for the RPM Act and defend the future of racing. It just takes a few seconds to let your voice be heard. bit.ly/SignRPMAct

(Right click the image and select save as. Name the file, then upload it on your Facebook post.)

Twitter (Copy and paste the text):

It takes a second to tell your lawmakers to vote for the #RPMAct & defend the future of racing. bit.ly/SignRPMAct

Tell your member of Congress to vote for the #RPMAct & defend the future of racing. bit.ly/SignRPMAct

(Right click the image and save as. Name the file, then upload it on your Twitter post.)

By SEMA Editors

The SEMA Show annually includes Education Days—a complete lineup of educational sessions covering topics ranging from customer service and marketing, to cash flow and industry trends. Conducted by industry leaders and business experts from across the globe, the seminars are designed to help attendees to sell more, be more productive and prepare for emerging trends and opportunities.

SEMA Education will include SEMA Biz Tips weekly in SEMA eNews. Many of the experts featured in SEMA Biz Tips videos conducted seminars at the 2015 SEMA Show. This week’s video features Dave Kerpen of Likeable Local addressing how listening to your customers is crucial to getting the most from your social media efforts.

The 2016 SEMA Show will be held November 1–4, 2016, in Las Vegas. Exhibitors: buy a booth now!

To learn more about SEMA’s education resources, visit www.sema.org/education. Additional Biz Tips videos are available to view at www.sema.org/biz-tips.

By SEMA Editors

The SEMA Show annually includes Education Days—a complete lineup of educational sessions covering topics ranging from customer service and marketing, to cash flow and industry trends. Conducted by industry leaders and business experts from across the globe, the seminars are designed to help attendees to sell more, be more productive and prepare for emerging trends and opportunities.

SEMA Education will include SEMA Biz Tips weekly in SEMA eNews. Many of the experts featured in SEMA Biz Tips videos conducted seminars at the 2015 SEMA Show. This week’s video features Dave Kerpen of Likeable Local addressing how listening to your customers is crucial to getting the most from your social media efforts.

The 2016 SEMA Show will be held November 1–4, 2016, in Las Vegas. Exhibitors: buy a booth now!

To learn more about SEMA’s education resources, visit www.sema.org/education. Additional Biz Tips videos are available to view at www.sema.org/biz-tips.

By SEMA Editors

The SEMA Show annually includes Education Days—a complete lineup of educational sessions covering topics ranging from customer service and marketing, to cash flow and industry trends. Conducted by industry leaders and business experts from across the globe, the seminars are designed to help attendees to sell more, be more productive and prepare for emerging trends and opportunities.

SEMA Education will include SEMA Biz Tips weekly in SEMA eNews. Many of the experts featured in SEMA Biz Tips videos conducted seminars at the 2015 SEMA Show. This week’s video features Dave Kerpen of Likeable Local addressing how listening to your customers is crucial to getting the most from your social media efforts.

The 2016 SEMA Show will be held November 1–4, 2016, in Las Vegas. Exhibitors: buy a booth now!

To learn more about SEMA’s education resources, visit www.sema.org/education. Additional Biz Tips videos are available to view at www.sema.org/biz-tips.

By SEMA Editors

The new SEMA Career Center is an online employment resource dedicated to the automotive aftermarket industry.

Since the launch of SEMA’s new Online Career Center in February, more than 350 companies have posted job openings. In addition, the new career center also features more than 500 résumés in its searchable database.

The SEMA Career Center, located at www.sema.org/jobs, confronts the employment challenges of automotive companies and facilitates a talent pipeline for entering into the automotive aftermarket.

Through an automotive network that includes the Auto Care Association, the SEMA Career Center has the ability to expand the volume and reach of job openings from automotive companies throughout the country. Employers are able to search résumés, set up résumé alerts and receive valuable reporting information with enhanced tools. Similarly, job seekers can post resumes, and receive alerts when potential new openings are posted.

Visit www.sema.org/jobs to view the hundreds of open positions and résumés posted.

By SEMA Editors

The new SEMA Career Center is an online employment resource dedicated to the automotive aftermarket industry.

Since the launch of SEMA’s new Online Career Center in February, more than 350 companies have posted job openings. In addition, the new career center also features more than 500 résumés in its searchable database.

The SEMA Career Center, located at www.sema.org/jobs, confronts the employment challenges of automotive companies and facilitates a talent pipeline for entering into the automotive aftermarket.

Through an automotive network that includes the Auto Care Association, the SEMA Career Center has the ability to expand the volume and reach of job openings from automotive companies throughout the country. Employers are able to search résumés, set up résumé alerts and receive valuable reporting information with enhanced tools. Similarly, job seekers can post resumes, and receive alerts when potential new openings are posted.

Visit www.sema.org/jobs to view the hundreds of open positions and résumés posted.