By SEMA News Editors

The SEMA Show returns November 5-8, 2024, with a renewed focus on innovation to meet the needs of an evolving automotive aftermarket industry. As the landscape of attendees shifts toward a younger, more dynamic demographic, the Show continues to transform its offerings to deliver engaging, experiential elements that go beyond traditional trade show norms. 

This year's Show will feature a wide range of activations, live demonstrations, and immersive experiences designed to serve an international community seeking more than a walk through the convention center aisles. Attendees will experience the latest trends and advancements in an interactive format that encourages participation and discovery. 

"The 2024 SEMA Show is the result of a journey we started almost 20 years ago," said SEMA Vice President of Events Tom Gattuso. "Today's attendees want to engage with products, brands, and each other in different ways, and our goal is to provide an environment where they can explore, connect, and experience innovation in real time. This year's event is designed with that in mind, offering more opportunities for interaction, networking, and engagement." 

The SEMA Show is one of the largest trade shows in the world, powered by a passionate and innovative community. The 2024 Show is receiving more industry support than it has seen in years, with more than 2,400 exhibitors--including 500 first-time exhibitors--projected to display their latest products and services to thousands of attendees and media.  

New and Evolved Experiences 

The SEMA Show continues to solidify its reputation as a leader in the industry, not just for the scale of its event, but for its ability to adapt and evolve to meet the needs of the automotive aftermarket industry. With a focus on creating meaningful experiences, the Show is primed to attract a new wave of attendees who are eager for more dynamic, participatory interactions, and support exhibitors who are looking for ways to connect directly with both industry professionals and consumers. 

Among the Show's headlining innovations are two events designed to bookend the SEMA Week experience. Show attendees will kick off the Week with Industry Night @ SEMA Featuring The Goo Goo Dolls, an exclusive party for the entire industry community on the Las Vegas Convention Center campus. Show attendees will unite to forge relationships that will drive the industry forward as they enjoy chart-topping music from the Goo Goo Dolls, O.A.R., and Reignwolf and get ready for a week of discovery and innovation.  Attendees can learn more and purchase tickets at SEMAShow.com.

Closing the week is SEMA Fest, now relocated to the SEMA Show campus. SEMA Fest will welcome the enthusiast public and the industry community with live music featuring Sublime, Cage The Elephant, Fitz And The Tantrums, and Petey, as well as high-octane motorsports activations.   

Attendees can learn more and purchase tickets at SEMAFest.com. 

"The SEMA Show is an environment for the entire community to gather," said Gattuso. "We're unique because we have the global marketplace represented in one place, from manufacturing to service providers to distribution to end users. When you have that, great things are bound to happen."  

Introducing SEMA Live 

For 2024, SEMA Show planners are also thinking beyond the convention center walls. For the first time ever, SEMA will introduce SEMA Live, a livestream of the Show, opening its digital doors to a worldwide audience. Enthusiasts, industry members, and the simply car-curious will be able to tune in to 31 hours of real-time coverage across key events, exhibitor showcases, and exclusive behind-the-scenes content. This digital experience will allow remote attendees to engage with the Show from anywhere in the world, offering live product demos, expert interviews, and panel discussions. The livestream brings an added layer of accessibility, ensuring that anyone can experience the innovation and excitement of the Show, even if they can't attend in person. 

Exhibitors Leading the Charge 

This year's exhibitors are also stepping up with innovative products to meet the needs of the marketplace. With over 2,400 exhibitors, including 500 new participants, the event promises to be one of the most comprehensive to date.  

Attendees can explore innovations from leading manufacturers, suppliers, and service providers, ranging from such categories as Racing & Performance, Trucks, SUVs & Off-Road, and Collision Repair & Refinish to Business Services and emerging technologies in the FutureTech Studio. This diverse representation underscores the industry's dynamic growth and the SEMA Show's position as a vital platform for networking, collaboration, and future-looking solutions. 

The SEMA Show will also spill outside the buildings and into the parking lots with multiple outdoor activations, including Battle of the Builders, Overland Experience, Shell "Performance Unbound" Experience, Optima, onX Builder Challenge, Motorcycle Industry Council's Ride With Us Experience, and hundreds of unique and innovative car builds, transforming the Las Vegas Convention Center grounds into a completely immersive and sensory automotive experience. 

To learn more about the 2024 SEMA Show or to register, visit SEMAShow.com. Registration is $60 for qualified attendees who register by Friday, September 27.  

By SEMA News Editors

Jumpstart your 2024 SEMA Week at the Industry Night @ SEMA Featuring The Goo Goo Dolls, an exclusive celebration of car culture, community and collaboration featuring tire-smoking drift demos from OPTIMA and live performances of chart-topping music from The Goo Goo Dolls, as well as O.A.R. and Reignwolf.

Scheduled for Tuesday, November 5, from 5:00 to 9:00 p.m. (PST), 2024 Industry Night @ SEMA Featuring The Goo Goo Dolls will provide Showgoers with yet another opportunity to come together, celebrate the aftermarket and forge relationships that will drive the industry forward, all following a successful first day of the 2024 SEMA Show.

Open to all SEMA Showgoers and located on the Las Vegas Convention Center (LVCC) campus, Industry Night @ SEMA will bring the aftermarket's many communities together in one place as the association sets the stage for the biggest week of the year, adding to the SEMA Show's already unparalleled slate of opportunities to connect with fellow industry members.

General admission tickets for the event start at $39 (plus taxes and fees), while VIP tickets start at $89 (plus taxes and fees). Tickets are available on SEMAShow.com. Don't wait to secure your tickets--prices will increase as the Show approaches. Note: Industry Night @ SEMA tickets do not include access to the Las Vegas Convention Center SEMA Show exhibit halls.

Click HERE to purchase general admission tickets.

Click HERE to purchase VIP tickets.

For more information on Industry Night @ SEMA Featuring The Goo Goo Dolls, visit SEMAShow.com.

You can keep the celebrations going following the conclusion of the SEMA Show on Friday, November 8, as SEMA Fest returns to the same stage at the LVCC to bookend your SEMA Week experience. Open to the public, SEMA Fest features live music--highlighted by performances from Cage The Elephant, Sublime, Fitz And The Tantrums and Petey--and heart-pounding OPTIMA motorsports activations, wrapping up the 2024 SEMA Show in style.

Tickets for SEMA Fest are already on sale. Visit SEMAFest.com for more information or to buy your tickets today.

Follow SEMA social media channels to stay up-to-date on 2024 Industry Night @ SEMA and SEMA Fest announcements.

By SEMA News Editors

Jumpstart your 2024 SEMA Week at the Industry Night @ SEMA Featuring The Goo Goo Dolls, an exclusive celebration of car culture, community and collaboration featuring tire-smoking drift demos from OPTIMA and live performances of chart-topping music from The Goo Goo Dolls, as well as O.A.R. and Reignwolf.

Scheduled for Tuesday, November 5, from 5:00 to 9:00 p.m. (PST), 2024 Industry Night @ SEMA Featuring The Goo Goo Dolls will provide Showgoers with yet another opportunity to come together, celebrate the aftermarket and forge relationships that will drive the industry forward, all following a successful first day of the 2024 SEMA Show.

Open to all SEMA Showgoers and located on the Las Vegas Convention Center (LVCC) campus, Industry Night @ SEMA will bring the aftermarket's many communities together in one place as the association sets the stage for the biggest week of the year, adding to the SEMA Show's already unparalleled slate of opportunities to connect with fellow industry members.

General admission tickets for the event start at $39 (plus taxes and fees), while VIP tickets start at $89 (plus taxes and fees). Tickets are available on SEMAShow.com. Don't wait to secure your tickets--prices will increase as the Show approaches. Note: Industry Night @ SEMA tickets do not include access to the Las Vegas Convention Center SEMA Show exhibit halls.

Click HERE to purchase general admission tickets.

Click HERE to purchase VIP tickets.

For more information on Industry Night @ SEMA Featuring The Goo Goo Dolls, visit SEMAShow.com.

You can keep the celebrations going following the conclusion of the SEMA Show on Friday, November 8, as SEMA Fest returns to the same stage at the LVCC to bookend your SEMA Week experience. Open to the public, SEMA Fest features live music--highlighted by performances from Cage The Elephant, Sublime, Fitz And The Tantrums and Petey--and heart-pounding OPTIMA motorsports activations, wrapping up the 2024 SEMA Show in style.

Tickets for SEMA Fest are already on sale. Visit SEMAFest.com for more information or to buy your tickets today.

Follow SEMA social media channels to stay up-to-date on 2024 Industry Night @ SEMA and SEMA Fest announcements.

By Ashley Reyes

SEMA has opened submissions for its 2024 Best Engineered Vehicle of the Year Award at this link.

Now in its second year, the award honors a featured vehicle at the 2024 SEMA Show that demonstrates exceptional engineering throughout the entire vehicle, or an aspect of the vehicle that goes beyond just physical appearance. It also aims to inspire more engineers to enter the automotive aftermarket by highlighting their impact on the automotive specialty-equipment industry and placing a spotlight on the symbiotic relationship between a vehicle's design and engineering. 

"Engineers are continuously pushing the envelope to come up with new innovations that benefit our industry," said Jose Escobar, SEMA manager of recognition programs. "We look forward to seeing the outstanding creations and technical brilliance that this year's builders will bring."  

In 2023, Scorpion EV won the SEMA Best Engineered Vehicle of the Year Award for its '23 Cobra Venom. The build was an electric vehicle (EV) conversion car designed to demonstrate the ease with which internal-combustion engine vehicles can be converted to electric power. The car showcased Scorpion EV's Venom EV conversion kit, which solves the challenges related to EV conversions by providing the DIY builder with a complete, turnkey solution. 

To be considered for the award, builders must upload a photo, video and description of the engineering content included in the build, as well as the location of the displayed vehicle at the SEMA Show. Entries are being accepted until October 30, 2024, at this link.

The SEMA Best Engineered Vehicle of the Year Award winner will be announced at SEMA Central on Thursday, November 7, at the 2024 SEMA Show. 

By SEMA News Editors

Tailgate Mirror

Tailgate Mirror for Backup Camera

Do you ever drive with the tailgate down? The Tailgate Mirror redirects the image of the existing backup camera, which is particularly useful when a large item in the truck bed blocks your view. It is designed with a concave mirror to ensure the image is the right way up and revitalizes your backup camera's functionality. Now, the Tailgate Mirror features 3M dual lock brackets to complement the existing version with suction cups.

See the Tailgate Mirror at the SEMA Show, Booth #61022, in West Hall.

tailgatemirror.com

Tennessee Chill Box

Chill Box Air Condition Air Supply System

This air-conditioned respirator fresh air supply system provides comfortable, safe breathing air for industry users. Designed to maximize productivity and eliminate the possibility of heat strokes, heat exhaustion, dehydration, nausea and cramps, the system improves worker safety and comfort--reducing the need for long breaks. Available with two hoods or two respirator masks, plus additional accessories like the New Cool Breeze Tempro suit.

tennesseechillbox.com

FiTech

Ultra Port Small Block Chevy Vortec EFI System

FiTech's new addition, designed for Small Block Chevy (SBC) Vortec engines, incorporates an external ECU, renowned for its reliability and seamless integration. This proven technology ensures users benefit from a hassle-free upgrade, focusing on performance and drivability.

The Ultra Port System for Small Block Chevy (SBC) Vortec engines is designed to not only simplify the upgrade process but also enhance the aesthetic appeal of engine bays with its sleek throttle body designs. Whether opting for the classic or Universal design, each system is crafted to provide an optimal blend of performance and style.

fitechefi.com

Releasing a new product? Contact editors@sema.org.

By Ashley Reyes

The SEMA Truck & Off-Road Alliance (TORA) named Adventure Lifestyle Group as the council's newest member company. Get to know their story in the SEMA News interview with Chris Gramelspacher, Adventure Lifestyle Group's director of strategic initiatives, below. 

SEMA News: Tell us the story of Adventure Lifestyle Group. How did the company start?  

Chris Gramelspacher: Adventure Lifestyle began in 2021 after Kevin and David Walker bought their first powersports dealership, Grapevine Powersports, in Grapevine, Texas. This sparked the idea of creating a company that encapsulated the 12 truck accessory stores they already owned and operated and pairing it with powersports and marine dealerships to create a group of businesses that truly live up to the "Adventure Lifestyle" name. Kevin and David's grassroots started with their first Custom Trucks Unlimited store in Auburn, Alabama, in 2006. 

Currently, Adventure Lifestyle operates 20 powersports dealerships, 12 truck accessory stores and two marine dealerships across 11 states. The vision is still growing as we continue to push into new horizons with Adventure Lifestyle. The truck accessory stores we own and operate are widely known by their long-standing history which are Custom Trucks Unlimited, Camper City, Auto Trim Design--Midwest and Cole Brothers Auto Trim. 

Our breakthrough moment came in 2021 when we realized that truck accessories customers were also powersports customers. Since then, Adventure Lifestyle was created, and we've acquired 20 powersports dealerships, becoming one of the largest and fastest-growing powersports dealership groups. That is an unprecedented growth curve in that industry and required us to rethink the overall structure and processes and really come together and perform as a group and not just a bunch of independent dealerships. 

SN: What's going on these days? What projects are you most excited about? 

CG: The most interesting project on my plate currently is the bringing together of what has been two separate sides of our business. We are in the beginning phases of creating truck accessory stores inside some of our current powersports locations. This has very exciting and promising possibilities as nearly every powersports customer is also a truck or SUV owner. To be able to purchase your truck accessories at the same location as you purchase and service your powersports vehicle will be something truly unique in the industry. 

Our most exciting current project is our Adventure Advantage Program. The Adventure Advantage is a specialty parts and accessory program that we offer to every Adventure Lifestyle Powersports customer. It grants them exclusive access and pricing to select parts and accessories for 24 months after purchase. It was rolled out in early 2024 and we have seen very positive results, and our Adventure Lifestyle customers love it. 

SN: What's the best piece of advice you have for professionals getting started in the aftermarket? 

CG: If the passion and drive live inside you, do not let anything hold you back. Good, old-fashioned hard work and perseverance will make you successful in your pursuit of a career in this field. Remember, it is a relativity small community and the personal connections you make now may be your future mentors, colleagues, partners or employees in the future. 

Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates. 

By Ashley Reyes

The SEMA Emerging Trends & Technology Network (ETTN) is hosting an online General Membership Meeting on Wednesday, September 25, 2024, at 12:00 p.m. PT/3:00 p.m. EDT.

Open to automotive aftermarket engineers, programmers, and product developers employed by a SEMA member company, the meeting will provide updates on ETTN’s current priorities for members, which include education and volunteer opportunities, as well as the 2025 Career Fair. Attendees will connect with the Select Committee, discover ways to get more involved, and learn about this year’s ETTN Lunch and Learn--a part of the 2024 SEMA Show Education program.

ETTN’s mission is to identify and communicate emerging vehicle trends and technology relevant to aftermarket professionals and provide the resources and solutions to ensure their continued success. All current and prospective members are encouraged to attend the meeting, as it's a great way to tap into valuable resources.

Register here.

By Ashley Reyes

The SEMA Businesswomen's Network (SBN) is offering a Virtual Wine Tasting event on Thursday, September 26, at 4:00 p.m. PDT to help women in the automotive aftermarket industry grow their professional network. Register here!

Guided by Cora Jokinen (SBN select committee member and president of Torq-Masters Industries), the wine tasting will provide an opportunity for members to connect with those who will not be at the 2024 SEMA Show, as well as give members who are attending the Show a chance to grow their network. Attendees will learn about wine etiquette techniques, the winemaking process, the difference between noble versus non-noble, wine regions, affordable wines, information about a variety of wines and more.

Prospective SBN members are invited to attend the event, as it is a great way to introduce yourself, meet other women in the industry and learn about the network's resources.

A list of wines to be purchased will be provided prior to the event.

Register here!

By Cris Gonzalez and SEMA News Editors

Automotive industry legend Lee Iacocca once said, "The only way to make money as a car company is to come up with something so different that people can't look at what you're doing and say 'me too'… You've got to be different. You've got to be adaptive." 

Certainly, not everyone attending the SEMA is designing the next industry-shifting car, but industry experts would agree that specialty equipment professionals and businesses need to stay adaptive and knowledgeable about emerging trends, new technology-based skills, and the latest ways to make the work culture thrive. This November 5-8, SEMA Education at the 2024 SEMA Show aims to assist individuals from all sectors of the automotive industry in achieving this goal. [View the 2024 Education lineup here].

Management Essentials for Leaders, Presented by Dale Carnegie

Tuesday, November 5
9:00 a.m. PT - 3:00 p.m. PT
+ Add to SEMA Show Planner
Register here.

Wednesday, November 6
9:00 a.m. PT - 3:00 p.m. PT
+ Add to SEMA Show Planner
Register here.

Bright minds from Dale Carnegie tailor-made a program exclusively for SEMA Show attendees with one six-hour class encompassing three sessions. The skill-building class blends three interactive workshops with a range of presentations from multiple industry decision-makers to hone a professional's abilities to lead with assurance, empower their teams and achieve tangible results.  

Participants will also develop the confidence, communication prowess and strategic mindset necessary to excel in leadership roles within the automotive sector. Whether aiming to lead a dealership, manage a manufacturing plant, or spearhead marketing initiatives, this program is designed to equip individuals with the tools and strategies needed to thrive in the fast-paced world of automotive leadership.

There is a fee to attend this event. Click here to register.

SEMA Women's Leadership Symposium: Connecting Women, Empowering Futures, Powered by SEMA Business Network (SBN)

Wednesday, November 6
11:00 a.m. PT - 4:00 p.m. PT
+ Add to Show Planner
Register here.

Tailored exclusively for women in the industry is the SEMA Women's Leadership Symposium: Connecting Women, Empowering Futures, Powered by SBN, a dynamic gathering uniting trailblazing women from all corners of the automotive industry. This empowering event serves as a platform for women leaders to convene, collaborate and catalyze change in their respective fields and communities. Participants will engage in thought-provoking keynotes, interactive skill-building workshops, fireside chats, the "Circle of Women" networking luncheon and the popular C-suite Insights panel discussion covering a wide range of topics in leadership development. This year, there will be a celebration of the exceptional achievements and contributions of women in the automotive sector, with the first annual "Shining the Spotlight on Women." This prestigious event recognizes the trailblazing women who have made significant strides in various facets of the automotive industry, from engineering and design to leadership and innovation. Whether you're a seasoned executive, an emerging leader, an entrepreneur, or a changemaker, the SEMA Women's Leadership Symposium provides invaluable resources and support to help you thrive professionally and personally with actionable learning that you will leverage all year long.

There is a fee to attend this event. Take advantage of early bird pricing and register by Friday, September 27, for only $149. After, the price increases to $199. Click here to register.

For more details on the 2024 SEMA Show Education schedule for these and other seminars, visit semashow.com/education. There, you'll also be able to customize, plan and print out your own itinerary via the My Show Planner feature. The planner helps you create an efficient SEMA Show experience tailored to your specific business goals while getting the most out of this year's event. 

By SEMA News Editors

Hotel reservations are open online here for the 2024 SEMA Show, November 5-8, in Las Vegas, available at the lowest possible nightly rates through SEMA's official hotel provider, onPeak. 

SEMA Show and onPeak offer attendees and exhibitors the best rates at an extensive list of the best hotels in Las Vegas, as well as numerous other benefits for Showgoers.

For those who can drive to the SEMA Show, several properties available through onPeak offer free parking during the Show.

HOTEL BOOKING ALERT

Please be vigilant if approached by a travel or hotel booking company/service other than onPeak that implies or claims to be an official housing provider of the SEMA Show. We have been made aware of other housing companies or travel agencies that may be aggressively pursuing exhibitors, attendees or their companies to book guest rooms through their company at supposedly significant discounts, but note they are not affiliated with SEMA. onPeak and SEMA offer the best possible rates at an extensive list of the best hotels in Las Vegas.

Reservations made through an agency other than onPeak will be at your own risk. For more information, visit here. To notify SEMA Show Management of rogue travel agencies or for questions, contact (909)396-0289.

Securing housing is just one of the first steps on the road to the 2024 SEMA Show. Registration for the 2024 SEMA Show is open online here for qualified attendees. SEMA Show management is dedicated to making the event as successful and worthwhile as possible for all, so registration fees are only $60 through Friday, September 27. Deadlines and fees for other registration categories can be found at semashow.com/register. 

Airline discounts exclusive to SEMA Showgoers are also available through Alaska Airlines, Delta Air Lines and United Airlines. More details here.