By Della Domingo

Applications for SEMA Show exhibitors to be included in the official 2021 SEMA Show Press Conference Schedule are due Friday, August 6.

Exhibitors who have breaking news announcements that will be of interest to a large number of media can utilize press conferences during the 2021 SEMA Show by submitting a press conference application before the August 6 deadline. After submitting an application, exhibitors should receive an automatic email confirming that the application was received. Those who do not receive the automatic email may have experienced a technical problem and are encouraged to email pr@sema.org for assistance.

Because media are not required or obligated to attend press conferences, many exhibitors opt to utilize other tools for reaching media at the SEMA Show, including submitting a press release in the Exhibitor Online Media Center.

To learn more about press conferences, the online media center or other PR resources for SEMA Show exhibitors, contact pr@sema.org.

Click here for a complete listing of 2021 SEMA Show deadlines.

By Jason Catullo

The 2021 SEMA Space Allocation process was completed in late June, with more than 1,700 companies selecting their booth locations at the Las Vegas Convention Center (LVCC). The LVCC's halls are nearly full of exhibits, but booth space is still being reserved, and more exhibitors are expected to secure space until the Show opens on November 2.

Attendees planning on joining the industry at the 2021 SEMA Show can see who's exhibiting and where through the updated floorplan. If you have not yet registered for the SEMA Show, taking place Tuesday-Friday, November 2-5, visit www.SEMAShow.com/attendee to register.

For 2021, the Show will include exhibit space in the Las Vegas Convention Center’s newly constructed West Hall, a 1.4-million-sq.-ft. facility completed in January. The new facility includes exhibitors from the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and Truck, SUV & Off-Road sections.

Earlier in June, the visitors of the World of Concrete convention were the first to use the new hall, and the event marked the first large-scale convention and tradeshow to be held in Las Vegas in 15 months.

In addition to the new hall, the newly constructed Loop—a high-speed, people-mover system that runs 40 ft. under the LVCC—will transport visitors between South, Central and West Halls. The World of Concrete successfully used the system to shuttle visitors through the 200-acre convention center.

For more information on the 2021 SEMA Show, visit www.SEMAShow.com.

By SEMA Editors

The 2021 SEMA Show Space Allocation process wrapped up earlier this week, and more than 1,700 companies are confirmed to exhibit, and many more are expected to sign on before the event takes place in November.

The SEMA Show floorplan is live, and buyers are currently examining the event's layout to see who will be there for 2021.

Companies that would like to exhibit at this year's SEMA Show to reconnect with customers and generate new business, can get started at www.SEMAShow.com.

Exhibiting at the SEMA Show puts your latest products in front of thousands of qualified buyers from every segment of the specialty-equipment industry, including buyers looking for your products. This year's Show offers even more opportunities for exhibitors reach new buyers. SEMA Show management recently announced that buyer registration for the Show has started at the fastest pace they have seen in the event's 54-year history.  

SEMA Show exhibitor Cometic Gaskets is ready to reunite with customers in person, and reach out to more buyers outside of the company's local region.

“We are most looking forward to face-to-face conversations and reconnecting with our customers old and new. Cometic is located in the midwest, and exhibiting at SEMA allows us to connect with our West Coast customers and industry segments, such as desert racing.”

Registration for the 2021 SEMA Show is offered in three categories—attendee, exhibitor, and media—and everyone must qualify to receive a badge and attend.

Reserve your booth now!

By Ashley Reyes

Brian Canlas is the latest SEMA Emerging Trends & Technology Network (ETTN) member to share his insight on how his company pivoted during the pandemic and utilized technology to keep business moving forward.

Canlas is the CEO of Pro Treads, a mobile app that uses augmented reality to display wheel and tire products on cars for a unique online shopping experience.

SEMA: How has your company pivoted during the pandemic?  

Brian Canlas: We have not pivoted. If anything, the pandemic has solidified the usefulness of our products.

SEMA: What technology tools, new or old, have you leaned on recently?

BC: We lean on augmented reality.

SEMA: What new trends have you noticed with sales and marketing?

BC: Mobile e-commerce is picking up because people are shopping more and more on their phones.

SEMA: What, if any, changes in business do you feel will outlive the pandemic?

BC: Remote working and group work software, such as an online whiteboard.

Fill out this form for a chance to be featured in the next ETTN member insight. By sharing your experiences, you can inspire and motivate other members to learn new tips and ideas. You may also be featured on ETTN’s social media and in SEMA eNews.

By Ashley Reyes

Register now for the following upcoming live webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of upcoming live and on-demand sessions that members can access anytime, visit www.sema.org/virtual-education.

Wednesday, August 11 – Pricing Policies 101: The Truth About Pricing Policies

Series: Pricing Policies Webinar Series

During this live webinar, manufacturers and sole-exclusive distributors will learn the basics of pricing policies and why it’s important to consider one to avoid price erosion in the marketplace. Rich Barsamian of Advanced Clutch Technology will share what he has learned from more than 10 years of experience, writing, implementing and executing pricing policies in the automotive aftermarket and participate in a live Q&A with session attendees.

Register here.

Newly Added: Wednesday, August 18 – Wheel Knowledge 401: Resources for WTC Members

Series: Wheel and Tire Industry Insights, Powered by WTC

Track: Industry Segments, Powered by SEMA Councils and Networks

During this live webinar, wheel and tire manufacturers and companies will learn about the resources, high-tech tools and equipment available to them through the SEMA Garage. Participants will get the latest information on measuring sessions, 3-D printing capabilities, the Tech Transfer program and ADAS resources. An update on services available through the new SEMA Garage in Detroit will also be discussed.

Register here.

Wednesday, August 18 – Pricing Policies 201: Implementing a Pricing Policy That Works

Series: Pricing Policies Webinar Series

Learn the step-by-step approach to understanding the key components of a successful pricing policy. During this live webinar, attendees will learn what the most effective pricing policy is, what to do when your biggest customer breaks the policy, and how a pricing policy increases sales. Cost: $25.

Register here.

Newly Added: Tuesday, August 24 – The Value of Managing Different Personalities

Series: Sharpen Your Soft Skills, Powered by SBN

Track: Industry Segments, Powered by SEMA Councils and Networks

During this live webinar geared toward automotive aftermarket managers, attendees will learn about the value of managing different personalities and how to identify different personality traits in the workplace. Methods discussed will help managers learn more about their employees so they can adjust their management style accordingly, enhance teamwork and collaboration, and avoid unnecessary conflicts.

Register here.

Wednesday, August 25 – Pricing Policies 301: Why Isn’t My Pricing Policy Working?

Series: Pricing Policies Webinar Series

If you’ve launched a pricing policy and have not yet seen the benefits—stick with it and you will. This live webinar will help members understand the most common reasons why a pricing policy isn’t moving the needle. You will learn how long it typically takes to see results, why only some resellers follow a pricing policy, and what the top KPIs that measure a successful pricing policy are. Cost: $25.

Register here.

By Ashley Reyes

The upcoming National Street Rod Association (NSRA) Street Rod Nationals on August 5–6 in Louisville, Kentucky, will provide visitors with the chance to participate in high-powered education sessions featuring top manufacturers in the hot-rod and auto-restoration segments. Industry professionals will also join the Hot Rod Industry Alliance (HRIA) for the council’s General Membership Meeting on August 4.

As part of HRIA Education Days, all NSRA Nationals attendees are invited to join manufacturers as they share details about their products and systems through face-to-face educational seminars. Attendees will learn valuable tips, connect directly with the manufacturers and learn important information about the manufacturer’s product line.   

“From the basics of performance air conditioning to paint correction and wheel and tire fitment tips, this year’s session lineup will cover a wide range of topics over a span of two days—all in one place,” said Jim Skelly, HRIA council director. “We are excited to connect with the end users and look forward to providing this valuable resource to attendees of the NSRA Nationals event.”

Also taking place at the Kentucky Expo Center on August 4 from 3:30 p.m.–5:00 p.m. (EDT) is a general membership meeting open to current HRIA members and businesses in the hot-rod market who are interested in getting involved with the council. The HRIA Select Committee will be on-site to share updates on the council’s latest initiatives, and answer questions about the resources that are available.  

While Education Days is open to all attendees of the NSRA Street Rod Nationals, the general membership meeting is only open to current and prospective HRIA members.

For the full list of Education Days sessions and to RSVP, click here.

HRIA members attending the general membership meeting can RSVP here.

By Ashley Reyes

With so many makes and model vehicles on the market, developing new wheels and tires that properly fit new cars and trucks is a complicated process. Getting access to new vehicles or developing durable, low-cost prototypes can help manufacturers to shorten the production time, create improved products and get to market faster.

Wheel and tire manufacturers are invited to a webinar on August 18 at 1:00 p.m. (PDT) to learn about the resources, high-tech tools and equipment available to them as a SEMA member through the SEMA Garage.

Moderated by Mike Lusso of Hennessey Industries, the webinar will feature the SEMA Garage team sharing the latest information on:  

• Measuring Sessions: Learn how you can get your hands on new vehicle models from automakers for product-development purposes.
• 3-D Printing Capabilities: Learn how you can print a prototype of your product at a low cost, and eliminate costly changes before mass production begins.
• Tech Transfer: Discover how you can access CAD files from OEMs to develop high-quality parts for wheel and tire fitment.
• ADAS: Lean about ADAS systems’ impact on the wheel and tire segment, and find out what services will be available through the new SEMA Garage in Detroit.

Learn more and register here for Wheel Knowledge 401: Resources for WTC members.

By SEMA Editors

In partnership with Ford Motor Company, the SEMA Garage in Diamond Bar, California, will host a Measuring Session for the ’22 Ford Maverick, August 9–12.

The event will allow SEMA members to have a close-up experience with the Ford’s all-new truck.

This Measuring Session will feature two different Maverick trim levels –

XLT

• Front-wheel drive
• 2.5L full hybrid engine
• CVT drivetrain

Lariat

• All-wheel drive
• 2.0L EcoBoost engine
• FX4 Off-Road Package
• Eight-speed automatic transmission

Please note that this will be an in-person event at the SEMA Garage in Diamond Bar, California. In order to comply with state and local health guidelines, this event will require scheduled appointments. Due to high demand, all appointments will be time limited and subject to approval by availability.

All registered attendees will be required to undergo an initial temperature check, wear face coverings and gloves and practice social distancing during their appointment.

Register now!

SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

EdgeEnergy
EdgeEV70 for Rapid EV Charging Stations

EdgeEnergy, a subsidiary of Single Phase Power Solutions, introduced the EdgeEV70 single phase power source for direct current fast chargers. Ideal for remote areas or those without access to three-phase power, the EdgeEV70 operates from readily available single-phase utility service to produce clean, stable, isolated, three-phase output for rapid EV charging stations.

Power output of 480V AC, three-phase, 70 kW is ideally suited for rapid chargers up to 70 kW.  Each power source has an efficiency of 89%, is 100% electrically isolated, with 0 harmonies to comply with IEEE 519 requirements, and has a 1.0 power factor rating at full load. The power source is housed in a weather tight enclosure with an integrated temperature control system. Remote system monitoring, diagnostic, proactive maintenance is standard, allowing the EdgeEV70 to be used in remote areas where three-phase power is not available or cost-prohibitive to install. Rapid EV charging is desired in locations such as state and national parks, recreational areas, tourist locations, and more, to alleviate the range anxiety of EV owners, support local economies and encourage EV adoption.

www.singlephasepowersolutions.com

DENSO
PowerEdge Alternators 24PE Series

DENSO Products and Services Americas Inc.,an affiliate of mobility supplier DENSO Corp., has expanded its line of PowerEdge alternators by adding a value option to its 24PE series. The new model, the 24PE 160A, fills the heavy-duty aftermarket’s demand for a high-efficiency alternator at a more competitive price.

The new 24PE series model is a 12-volt alternator that produces 160 amps at road speed and 100 amps at idle to meet and exceed the electrical demands of today’s Class 8 trucks. The 160-amp version leverages DENSO’s world-class engineering and craftmanship with its vast supply chain network to ensure all segments of the heavy-duty market have access to a superior product.

Advantages of the 24PE 160A alternator include:

• Unmatched quality, reliability and durability at a lower price point.
• Components and functionality tested under extreme conditions, including severe thermal temperatures, to ensure lasting OE-quality parts and performance.
• Lightweight and compact construction for ease of installation.
• Best-in-class air flow provided by dual internal fans to quickly lower temperatures under the hood under the harshest conditions.
• Available in both pad-mount and J180-mount configurations.
• All 24PE 160A alternators are 100% new with no core charge and backed by a one-year/unlimited miles warranty.

Slime
Pro-Series Garage Inflation Station

Slime is pleased to announce its new Pro-Series Garage Inflation Station, letting users air up everything in quickly and easily. With a 25-ft. retractable hose, powerful and quiet motor for super-fast inflation, and easy-read digital display placed strategically where you need it, this garage inflation station has you covered.

Pro-Series Garage Inflation Station features and specs:

• Powerful motor inflates a car tire from flat to full in 4 minutes.
• 25-ft. retractable hose reaches nearly anywhere in your garage and then tucks away neatly on your wall.
• Bright digital gauge (measures 0-99 psi) strategically located at the end of the air hose.
• 120-volt home wall outlet power source.
• Great for auto tires, bicycles, inflatables, rafts, mattresses, balls and all other items that need air in your home.
• Bonus accessories box includes: Valve caps, inflatable adapters, ball needle and Presta valve adapter.
• Wall mount bracket and hardware included.
• Auto retract hose with a simple pull.
• Easy grab handle.
• Tire sensor safe.

Milwaukee Tools
New Deep Organizer Added to the PACKOUT System

Milwaukee has expanded its PACKOUT Modular Storage System with the new PACKOUT Deep Organizer. This new organizer provides users with another versatile and durable solution for storing large fittings and accessories.

With a 50-lb. weight capacity, the PACKOUT Deep Organizer features quick-adjust dividers and a depth of 5.5 in. to customize internal compartments to fit users needs. To keep contents secure, the transparent lid seals the compartments to prevent contents from traveling during transport. The IP65-rated weather seal protects tools, accessories, and jobsite materials from rain and debris.

With the addition of the new PACKOUT Deep Organizer, the Milwaukee PACKOUT Modular Storage System now has more than 35 solutions for users to choose from to fully customize their storage—making PACKOUT one of the most comprehensive modular storage systems in the industry.

Yamaha
EF2200iS Generator With CO Sensor

Yamaha Motor Corp. announced the new EF2200iS inverter generator, highlighted by the addition of a new Carbon Monoxide Sensor (CO Sensor) integrated into a detection and shutdown system.

Designed for emergency home backup portable power use, RV and camping power needs, and as a power source on many DIY home projects, the EF2200iS is the first in Yamaha’s upcoming lineup of generators exclusively equipped with CO Sensor technology to meet the Portable Generator Manufacturers’ Association’s (PGMA) ANSI/PGMA G300-2018 standard to monitor carbon monoxide emissions. When the CO Sensor detects elevated levels of carbon monoxide, the EF2200iS automatically shuts off and will remain off for approximately five minutes, with indication that the generator needs to be moved to a well-ventilated space. A new CO Sensor graphic and LED indicator lights on the control panel notify the user of carbon monoxide emission levels or system malfunctions.

The EF2200iS delivers 2,200 watts of power to meet the demands of today’s most popular RVs and trailers, built with Yamaha premium inverter technology, delivering clean power for sensitive electronics. Yamaha’s high-output MZ80 OHV, air-cooled, single cylinder 4-stroke engine delivers a maximum of 2,200 watts of AC output with a maximum AC current of 18.3 amps at 120 volts. For additional power, Yamaha’s Twin Tech parallel function allows two units to connect together for a combined power output of 3,600 watts or 30 amps. The EF2200iS is also built for efficient and quiet operation, capable of running at a continuous 10.5 hours with noise levels of 57-65 dBA at a quarter-rated load, allowing people to maintain a normal conversation with ease while it’s running.

www.yamahamotorsports.com/power-product

Wilwood Disc Brakes
2nd Gen GM AFX ProSpindle and Brake Kits

Wilwood has released its new 2-in. drop ProSpindle for General Motors second-generation ’70–’81 F-body, ‘73–’76 A-body, ‘75–’79 X-body, and related B-body cars using Wilwood brakes.

The high-strength cast steel ProSpindle is more rigid than OEM and eliminates the factory sliding caliper mount, allowing multiple Wilwood brake upgrades. The steering arm has also been strengthened for more accurate steering and better handling with modern tires.

Wilwood engineered the direct caliper mount to provide a fortified attachment for five new brake kits. Options include rotors ranging from 11.00 in. to 14.00 in. in diameter and high-performance four or six piston calipers. The ProSpindles mount to OE ball joints in stock or aftermarket control arms with no change to steering geometry.

www.wilwood.com

By PRI Editors

Performance Racing Industry (PRI) has joined forces with the North Carolina Motorsports Association (NCMA) to protect racing in the Tar Heel State—home to more than 50 race tracks and more than 30,000 motorsports jobs. As the leading advocacy group for the racing industry, PRI unites motorsports businesses, race teams, racers and fans to strengthen the industry’s ability to advocate and protect motorsports.  

PRI is committed to growing and protecting the racing community from threats, including government overreach. Working with PRI, NCMA is actively fighting against Environmental Protection Agency (EPA) overreach and urging NCMA members and the North Carolina motorsports community to join in RPM Week on August 2–6.

“Motorsports has a long history as an American tradition, and yet the industry is at great risk,” said David Miller, NCMA executive director. “Working with PRI and the entire motorsports community, we will be able to make our voices heard and protect the hobby well into the future.”

As part of the EPA’s National Compliance Initiative, aftermarket parts businesses are being targeted and jeopardized. Companies are being fined and risk being shut down. The RPM Act is a bill that will protect the racing industry by clarifying that it is legal to convert street vehicles into dedicated race cars, and it ensures that motorsports parts businesses can legally produce, market and install racing products.

The bipartisan bill was recently introduced in the US House of Representatives by Rep. Patrick McHenry (R-NC), with Rep. Richard Hudson (R-NC) serving as the lead Republican cosponsor. Senator Richard Burr (R-NC) is serving as the lead sponsor of the RPM Act in the U.S. Senate and is working closely with the Senate Environment and Public Works Committee to position the bill for reintroduction and passage in 2021. Sen. Thom Tillis (R-NC) has served as an original cosponsor of the RPM Act and is a strong supporter of the legislation. The RPM Act must be passed into law to ensure that the motorsports-parts industry can continue to sell products that enable racers to compete, and that racers can continue to convert street vehicles into dedicated race cars.

NCMA and PRI are joining forces to make our voices heard in the state. During RPM Act Week, North Carolinians are urged to raise awareness of the bill by posting on social media, linking to articles and writing legislators to support the bill and pass it into law. Supporters can write to their legislators by visiting SaveOurRaceCars.com and downloading images for social media by visiting performanceracing.com/rpm-assets.

“This is the time for the race community to band together and make their voices heard,” said Miller. “We must work together to protect our rights and save our race cars.”

To learn more, visit performanceracing.com/rpm-act.