The SEMA Data Excellence designation recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets. Here are products from current SEMA Data members that have achieved data excellence.

CamLocker
Crossover Toolboxes for Jeep Gladiator

CamLocker is now offering crossover toolboxes made specifically for Jeep Gladiators. Due to the narrow bed width and the fuel filler neck position, these boxes are 60-in. wide and have beveled sides, instead of notches, allowing for clearance while minimizing loss of capacity. All Gladiator boxes feature a low profile lid, dual connected carbon steel T-handles, full-length stainless steel hinges, and a patented cam locking system. Built from thick .063-gauge aluminum and lined with mold-resistant carpeting inside, CamLocker tool boxes carry a three-year limited warranty and are hand-crafted entirely in Florida. The S60LPBLRLMB features a rail on top for securing coolers or other gear and is matte black powdercoated. CamLocker is The Key To Security.

www.camlocker.com
PN: S60LPBLRLMB

HushMat
’71–’73 Ford Mustang Complete Kit

HushMat’s ‘71–’73 Ford Mustang Complete Kit sound-deadening and thermal-insulation material is designed to make every type of vehicle cool, quiet and comfortable to drive and enjoy! HushMat is an easy-to-install, USA-made material that molds, forms and adheres to your vehicle’s surface. No tools, glues and or special equipment needed to install HushMat. Simply peel and stick. HushMat has invested thousands of hours over the past 15 years measuring vehicles to create a year-, make- and model-specific portfolio of 365,000 part numbers.  HushMat insulates firewall, floor pan, tunnel, doors, roof and trunk.  HushMat even provides installation templates to show where each piece is placed.

www.hushmat.com
PN: 61271P

Tuffy Security Products
Dual Standard Drink Holders

Tuffy Security Products Dual Standard Drink Holders are manufactured with robust welded steel and feature a durable powdercoat finish designed to accommodate two oversized 3½-in. beverage containers. Rubber drink fingers surround the interior edge of the holders to grip the container, reducing vibration and eliminating any rattling. The product’s universal design mounts to any flat surface, or they can be attached to the back of any Tuffy Deluxe Stereo II Console or Series II Console. They can also be used on tractors, heavy equipment, or in other creative applications. Mounting hardware is included. Available colors include: black, light gray, charcoal, spice or light tan.  

www.tuffyproducts.com
PN:034

ZyCoat
ZyBar 16-oz. Cast High Temperature Heat Dissipation Coating

ZyBar 16-oz. cast high-temperature heat-dissipation coating is designed to reduce radiant heat, reduce under hood temperatures, offers outstanding corrosion resistance, provides lasting color stability under the most extreme engine conditions and extends the life of your components. ZyBar is rated to internal temperatures well in excess of 2000° F. ZyBar is a single component, durable polymer coating that far outperforms ceramic paints, wraps and heat tapes. ZyBar is spray-applied inside and outside the component. ZyBar treats manifolds, headers, turbo housings, exhaust, brakes and intakes. ZyBar is a thin .001-.0025 film coating that is either oven cured (2 hours at 450° F) or air cured (120 hours).  

www.zycoat.com 
PN: 13016

By Ashley Reyes

It takes dedication, hard work and drive to build and grow an automotive specialty-equipment business. Even more so to grow an entire industry.  

July 23 is the deadline to submit nominations for the prestigious SEMA Industry Awards and recognize a company or person that has made a significant impact on the specialty-equipment market within the past year. Nominations are open in the following categories:  

• Person of the Year
• Manufacturer of the Year
• Warehouse Distributor of the Year
• Gen-III Innovator of the Year

For consideration, an honoree must exhibit professionalism, service, integrity and ethics that help propel the industry forward. To nominate an honoree and learn more about the criteria for each award, visit www.sema.org/awards or contact Lindsay Bianco at lindsayb@sema.org.

By Ashley Reyes

Get the latest updates about emissions compliance, testing and requirements by joining a Facebook live chat, Tuesday, July 27, at 12:30 p.m. (PDT). Participants will learn about new requirements and potential future changes, and how they will impact SEMA-member companies. Since emissions compliance applies to nearly all performance and engine products, it’s imperative for all manufacturers of engine-related products to understand emissions laws and testing evolution.   

Facebook live chats are open Q&As where participants have a chance to communicate directly with the featured guest. This live chat features SEMA General Counsel David Goch, who represents SEMA and the industry on issues such as emissions compliance.  

Location: ETTN Facebook page

By Ashley Reyes

A new video featuring Bob Smith, legendary builder and founder of Coachworks who is sometimes dubbed “The Ferrari King,” is now available from SEMA Virtual Education. The video is the first of the Automotive Restoration Market Organization (ARMO) Builder Series that brings viewers stories from some of the industry’s most passionate and creative builders.

Hosted by Sabra Johnson of Classic City Cars, the premiere video features Smith—a designer, wood craftsman, engineer and upholsterer—providing his unique and entertaining perspective on auto restoration. In addition to showing Smith at his shop, he sits down for intimate and candid conversations about how he began his career, restoration versus restomod, lessons learned from working in the industry, advice for other restoration builders and more.

Watch the video and stay tuned to SEMA eNews and ARMO social media for Episode Two featuring Steve Cook of Steve Cook Creations, scheduled to release August 5.

Compiled by SEMA Editors

Legendary Companies Announces Inaugural Legendary Charity Cruise-In Event

Company CEO Wade Kawasaki and the team at Legendary Companies have announced the inaugural Legendary Charity Cruise-In, an exclusive car show held in conjunction with the Chattanooga Motorcar Festival, Saturday, October 16, from 5:00 a.m.–3:00 p.m. All proceeds from the Legendary Charity Cruise-In will go to the Fifty Plus Foundation in support of CHI Memorial Hospital and the NeuroScience Innovation Foundation to help their extraordinary efforts in neuroscience research to find a cure for Alzheimer’s Disease.

The Legendary Charity Cruise-In offers participants a chance to showcase their collector vehicles in a premier location at the intersection of Riverfront Parkway and M.L.K. Blvd (875 West 9th Avenue, Chattanooga, Tennesee). The Cruise-In is just steps away from the Pace Grand Prix at the Bend where wheel-to-wheel will be happening featuring historic race cars, including open-wheel cars, CanAm cars, GT cars and more. Participants will receive a special ticket package, which includes entry for one collector vehicle and two spectator admission tickets that provide access to Saturday of the Chattanooga Motorcar Festival, including access to the Grand Prix Paddock and Mecum Auctions.

Space is limited to 400 cars. The entry fee is a donation of $100—a special value to encourage enthusiasts to drive their collector vehicles and take part in the event. Interested participants are encouraged to register early via Eventbrite.

Aeromotive Hires Phillip Vanbuskirk as New National Sales Manager

Aeromotive has announced the hiring of its new national sales manager, Phillip VanBuskirk, as of July 8. VanBuskirk brings 16 years of aftermarket automotive sales experience to Aeromotive, formerly working as a performance parts specialists for both ProCharger and WELD Racing. In his new role, VanBuskirk will be responsible for all Aeromotive sales functions, including managing both internal and external sales, overseeing sales representative agencies and communicating and executing new sales objectives that align with company goals.  

Atturo Tire Joins 2021 Woodward Dream Cruise as Gold Sponsor

Atturo Tire has committed to join the 2021 Woodward Dream Cruise—to be held August 21 in Michigan—as a Gold Level sponsor. Now in its 26th year, the Cruise runs along Metropolitan Detroit’s historic Woodward Avenue and is running through seven cities spanning a 16-mile route. More than 1.4 million people and 45,000 classic cars and hot rods attend annually, making it one of the largest events held in Michigan.

In addition to sponsoring the cruise, Atturo Tire will have several representatives, vehicles and their display trailer on-site in the Belle Tire parking lot located at 13 Mile and Woodward. Representatives will be available to answer any questions and help cruisers find the right Atturo Tire for their ride. This will be Atturo’s inaugural year attending and sponsoring the Woodward Dream Cruise.

Johnson’s Hot Rod Shop Purchases Walker Radiator Works

Johnson’s Hot Rod Shop has acquired the tooling, equipment and proprietary manufacturing techniques from Walker Radiator Works and will move forward as Johnson’s Radiator Works. Johnson’s Hot Rod Shop is committed to continuing the same standard of excellence set forth as each radiator will continue using the finest quality materials available, according to the company. The product line focus will be continuing on the legacy of Walker Radiator Works and developing into other markets for later-model car and truck applications.

Sara Correa Named Chief Marketing Officer for Bridgestone

Bridgestone Americas has announced that Sara Correa has been appointed chief marketing officer, effective July 26. Correa succeeds Philip Dobbs, who has announced he will retire from Bridgestone in October after a transition period to onboard Correa into her new role. As CMO, Correa will be responsible for the company’s marketing “Center of Excellence” and focus on driving enhanced coordination and marketing activation for the company’s tire and solutions businesses in the United States and Canada. This will include overseeing all brand and digital marketing efforts for the Bridgestone and Firestone brands, the company’s sports and engagement platforms, corporate communications, research and insights and the company’s training initiatives. Correa holds nearly two decades of experience identifying, developing, and commercializing B2B technology-based solutions in complex global markets. She joins Bridgestone from TE Connectivity, a publicly-traded company providing connectors and sensors for the transportation, medical technology, energy and data communications sectors.

McLeod Racing Welcomes Will “Mr. Clutch” Baty as Off-Road and R&D Specialist

McLeod Racing welcomes Will “Mr. Clutch” Baty as off-road and R&D specialist. Baty brings more than 30 years’ experience in research and development as well as engineering for the clutch and off-road markets. Baty will begin his journey with McLeod on July 26.

Brembo Opens First “Center of Excellence” in Silicon Valley

Brembo has announced its first “Center of Excellence” will be constructed in California’s Silicon Valley. The new facility, dubbed the “Brembo Inspiration Lab,” is expected to strengthen the company’s expertise in software development, data science and artificial intelligence. The Center of Excellence is slated to open in the fourth quarter of 2021 and will serve as a reference for technological and commercial development. It will also “welcome talent from various industries” to further Brembo’s braking solutions, according to the company. The Silicon Valley location joins Brembo’s North American manufacturing hubs in Michigan, New Jersey and Monterrey, Mexico. Its North American headquarters and R&D center is located in Plymouth, Michigan.

Lions Automobilia Foundation & Museum Opens to the Public

The Lions Automobilia Foundation & Museum has announced its schedule for 2021. Opening to the public for the first time since January 2020, Lions will be opened initially on Saturdays with pre-purchased tickets only. Lions Automobilia is located in Los Angeles County and will adhere to required COVID-19 protocols at the time of reservation. The foundation is the home of the Spirit of Lions Drag Strip and Gallery, which features more than 30 showcases of Lions Racing Legends and several original race cars, including the Stone, Woods, and Cook Swindler II Willys, Jack Chrisman’s ’29 Model A and more.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

By Della Domingo

Applications for SEMA Show exhibitors to be included in the official 2021 SEMA Show Press Conference Schedule are due Friday, August 6.

Exhibitors who have breaking news announcements that will be of interest to a large number of media can utilize press conferences during the 2021 SEMA Show by submitting a press conference application before the August 6 deadline. After submitting an application, exhibitors should receive an automatic email confirming that the application was received. Those who do not receive the automatic email may have experienced a technical problem and are encouraged to email pr@sema.org for assistance.

Because media are not required or obligated to attend press conferences, many exhibitors opt to utilize other tools for reaching media at the SEMA Show, including submitting a press release in the Exhibitor Online Media Center.

To learn more about press conferences, the online media center or other PR resources for SEMA Show exhibitors, contact pr@sema.org.

Click here for a complete listing of 2021 SEMA Show deadlines.

By Della Domingo

Applications for the 2021 SEMA Battle of the Builders are available now at www.semashow.com/botb. The competition described by Muscle Cars & Trucks as “the coolest automotive competition in the world,” the SEMA Battle of the Builders competition is where top vehicle builders go to showcase their talents and craftsmanship. This year’s competition will mark the eighth year where SEMA Show vehicle builders will compete against one another.

All builders with vehicles displayed at the SEMA Show are invited to enter. Exhibitors are encouraged to have builders with whom they are working enter, as the program is a great way to highlight the products on the vehicles.

To learn more, visit www.semashow.com/botb.

By SEMA Editors

The deadline to apply for a feature vehicle at the 2021 SEMA Show is July 30. Exhibitors planning a feature vehicle for the Show are encouraged to mark their calendars now to allow ample time to choose the best car to represent their brand and promote its appearance appropriately.

All feature vehicles must be approved and paid for by qualified exhibiting companies. Criteria for placement is based on how the exhibiting company’s products are showcased on the vehicle, whether the car has been featured in the SEMA Show previously, how complete the vehicle build is, and to what degree the vehicle captures all elements of the specialty-equipment market.

Each qualified exhibiting company is guaranteed placement for one feature vehicle. Additional vehicles will be prioritized by the exhibitors, using an electronic form that will be provided by SEMA Show management after July 30.

Feature vehicles provide exhibitors the ability to highlight products and upgrades on cars and trucks positioned in designated areas away from their company’s SEMA Show booth. With unique style and unmatched innovations, feature vehicles are a visual marketing tool to help generate an organic appeal for an exhibitor’s products.

Complete details about feature vehicle registration are available in the SEMA Show Exhibitor Services Manual.

Click here for a complete listing of 2021 SEMA Show deadlines.

By Jason Catullo

The 2021 SEMA Space Allocation process was completed in late-June, with more than 1,700 companies selecting their booth locations at the Las Vegas Convention Center (LVCC). The LVCC's halls are nearly full of exhibits, but booth space is still being reserved, and more exhibitors are expected to secure space until the Show opens on November 2.

Attendees planning on joining the industry at the 2021 SEMA Show can see who's exhibiting and where through the updated floorplan. If you have not yet registered for the SEMA Show, taking place Tuesday-Friday, November 2-5, visit www.SEMAShow.com/attendee to register.

For 2021, the Show will include exhibit space in the Las Vegas Convention Center’s newly constructed West Hall, a 1.4-million-sq.-ft. facility completed in January. The new facility includes exhibitors from the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and Truck, SUV & Off-Road sections.

Earlier in June, the visitors of the World of Concrete convention were the first to use the new hall, and the event marked the first large-scale convention and tradeshow to be held in Las Vegas in 15 months.

In addition to the new hall, the newly constructed Loop—a high-speed, people-mover system that runs 40 ft. under the LVCC—will transport visitors between South, Central and West Halls. The World of Concrete successfully used the system to shuttle visitors through the 200-acre convention center.

For more information on the 2021 SEMA Show, visit www.SEMAShow.com.

By SEMA Editors

The 2021 SEMA Show Space Allocation process wrapped up earlier this week, and more than 1,700 companies are confirmed to exhibit, and many more are expected to sign on before the event takes place in November.

The SEMA Show floorplan is live, and buyers are currently examining the event's layout to see who will be there for 2021.

Companies that would like to exhibit at this year's SEMA Show to reconnect with customers and generate new business, can get started at www.SEMAShow.com.

Exhibiting at the SEMA Show puts your latest products in front of thousands of qualified buyers from every segment of the specialty-equipment industry, including buyers looking for your products. This year's Show offers even more opportunities for exhibitors reach new buyers. SEMA Show management recently announced that buyer registration for the Show has started at the fastest pace they have seen in the event's 54-year history.  

SEMA Show exhibitor Cometic Gaskets is ready to reunite with customers in person, and reach out to more buyers outside of the company's local region.

“We are most looking forward to face-to-face conversations and reconnecting with our customers old and new. Cometic is located in the midwest, and exhibiting at SEMA allows us to connect with our West Coast customers and industry segments, such as desert racing.”

Registration for the 2021 SEMA Show is offered in three categories—attendee, exhibitor, and media—and everyone must qualify to receive a badge and attend.

Reserve your booth now!