By SEMA Editors

In partnership with Ford Motor Company, the SEMA Garage in Diamond Bar, California, will host a Measuring Session for the ’22 Ford Maverick, August 9–12.

The event will allow SEMA members to have a close-up experience with the Ford’s all-new truck.

This Measuring Session will feature two different Maverick trim levels –

XLT

• Front-wheel drive
• 2.5L full hybrid engine
• CVT drivetrain

Lariat

• All-wheel drive
• 2.0L EcoBoost engine
• FX4 Off-Road Package
• Eight-speed automatic transmission

Please note that this will be an in-person event at the SEMA Garage in Diamond Bar, California. In order to comply with state and local health guidelines, this event will require scheduled appointments. Due to high demand, all appointments will be time limited and subject to approval by availability.

All registered attendees will be required to undergo an initial temperature check, wear face coverings and gloves and practice social distancing during their appointment.

Register now!

By SEMA Editors

In partnership with American Honda Motor Co., the SEMA Garage will host a Measuring Session for the ’22 Honda Civic, August 16–20. The event will allow SEMA members to have a close-up experience with the all-new Civic sedan, which features:

• Touring Trim.
• 1.5L direct-injection turbo-charged four-cylinder engine.
• CVT drivetrain.
• Standard ADAS Honda SENSING technology.

This will be an in-person event at the SEMA Garage in Diamond Bar, California. In order to comply with state and local health guidelines, this event will require scheduled appointments. Due to high demand, all appointments will be time-limited and subject to approval by availability.

All registered attendees will be required to undergo an initial temperature check, wear face coverings and gloves and practice social distancing during their appointment.

Register now!

  By SEMA Editors

Exhibiting at the SEMA Show and entering at least one product in the New Products Showcase puts your latest products in front of thousands of qualified buyers from every segment of the specialty-equipment industry. The best part: the first product you enter is free!

Entry Fees:

• The first product entered in one category in the New Products Showcase is FREE!
• Additional $75 per product category before October 8.
• After October 8, the cost is $150 per entry.
• No refunds provided after October 8.
• Entries submitted on-site will be accepted on a space availability basis.

Enter your new products now!

For more information on New Products Showcase display guidelines, visit www.semashow.com/esm.

By SEMA Editors

The deadline to update exhibitor information for the printed 2021 SEMA Show Directory is August 20.

The SEMA Show Directory is one of the strongest tools buyers use to learn about exhibiting companies and their products. In addition, more than two-thirds of Show buyers say the directory is a useful tool for navigating the Show.

Click here for more information about updating your SEMA Show Directory listing, or contact Maurice O’Connell at mauriceo@sema.org or 909-978-6660.

Click here for a complete listing of 2021 SEMA Show deadlines.

 By Della Domingo

Applications for SEMA Show exhibitors to be included in the official 2021 SEMA Show Press Conference Schedule are due Friday, August 6.

Exhibitors who have breaking news announcements that will be of interest to a large number of media can utilize press conferences during the 2021 SEMA Show by submitting a press conference application before the August 6 deadline. After submitting an application, exhibitors should receive an automatic email confirming that the application was received. Those who do not receive the automatic email may have experienced a technical problem and are encouraged to email pr@sema.org for assistance.

Because media are not required or obligated to attend press conferences, many exhibitors opt to utilize other tools for reaching media at the SEMA Show, including submitting a press release in the Exhibitor Online Media Center.

To learn more about press conferences, the online media center or other PR resources for SEMA Show exhibitors, contact pr@sema.org.

Click here for a complete listing of 2021 SEMA Show deadlines.

By Jason Catullo

The 2021 SEMA Space Allocation process was completed in late June, with more than 1,700 companies selecting their booth locations at the Las Vegas Convention Center (LVCC). The LVCC's halls are nearly full of exhibits, but booth space is still being reserved, and more exhibitors are expected to secure space until the Show opens on November 2.

Attendees planning on joining the industry at the 2021 SEMA Show can see who's exhibiting and where through the updated floorplan. If you have not yet registered for the SEMA Show, taking place Tuesday-Friday, November 2-5, visit www.SEMAShow.com/attendee to register.

For 2021, the Show will include exhibit space in the Las Vegas Convention Center’s newly constructed West Hall, a 1.4-million-sq.-ft. facility completed in January. The new facility includes exhibitors from the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and Truck, SUV & Off-Road sections.

Earlier in June, the visitors of the World of Concrete convention were the first to use the new hall, and the event marked the first large-scale convention and tradeshow to be held in Las Vegas in 15 months.

In addition to the new hall, the newly constructed Loop—a high-speed, people-mover system that runs 40 ft. under the LVCC—will transport visitors between South, Central and West Halls. The World of Concrete successfully used the system to shuttle visitors through the 200-acre convention center.

For more information on the 2021 SEMA Show, visit www.SEMAShow.com.

By SEMA Editors

The 2021 SEMA Show Space Allocation process wrapped up earlier this week, and more than 1,700 companies are confirmed to exhibit, and many more are expected to sign on before the event takes place in November.

The SEMA Show floorplan is live, and buyers are currently examining the event's layout to see who will be there for 2021.

Companies that would like to exhibit at this year's SEMA Show to reconnect with customers and generate new business, can get started at www.SEMAShow.com.

Exhibiting at the SEMA Show puts your latest products in front of thousands of qualified buyers from every segment of the specialty-equipment industry, including buyers looking for your products. This year's Show offers even more opportunities for exhibitors reach new buyers. SEMA Show management recently announced that buyer registration for the Show has started at the fastest pace they have seen in the event's 54-year history.  

SEMA Show exhibitor Cometic Gaskets is ready to reunite with customers in person, and reach out to more buyers outside of the company's local region.

“We are most looking forward to face-to-face conversations and reconnecting with our customers old and new. Cometic is located in the midwest, and exhibiting at SEMA allows us to connect with our West Coast customers and industry segments, such as desert racing.”

Registration for the 2021 SEMA Show is offered in three categories—attendee, exhibitor, and media—and everyone must qualify to receive a badge and attend.

Reserve your booth now!

By Ashley Reyes

Every person has his/her own unique set of characteristics, and although supervising multiple individuals in the workplace can present its challenges, understanding different personalities can help managers build effective teams.

Leaders in the automotive aftermarket are invited to learn how to identify personality traits and the value of managing different personalities during a webinar on August 24, at 11:00 a.m. (PDT). Presented by the SEMA Businesswomen’s Network (SBN), the skills and knowledge presented will help supervisors learn about their employees, enhance teamwork and collaboration, and avoid unnecessary conflicts.

Participants will be invited to share their previous experiences managing different personalities, discuss situations that could have been handled differently, and share tips from what they have learned during an interactive breakout following the webinar presentation.

Learn more and register here for “The Value of Managing Different Personalities.” 

By SEMA Washington, D.C., Staff

Congressional support for the bipartisan Recognizing the Protection of Motorsports Act of 2021 (RPM Act), H.R. 3281, has continued to build in the days leading up to members of the U.S. House of Representatives leaving Washington, D.C., until mid-September. Letters in support of the RPM Act from racers and members of the motorsports’ parts industry to lawmakers in Congress asking them to cosponsor the bill continue to be a key factor in expanding support for the legislation.

The RPM Act now has 96 bipartisan co-sponsors, as five members of the House recently agreed to publicly support the bill, including U.S. Representatives Jim Banks (R-IN), Larry Bucshon (R-IN), Dusty Johnson (R-SD), Carlos Gimenez (R-FL) and Victoria Spartz (R-IN).

While the House of Representatives is out of session until September 20, members of Congress will hold town hall meetings and meet with their constituents. Local meetings provide a great opportunity for you to influence your members of Congress. To identify your U.S. House member, visit Action Center. You can sign up on their website to receive weekly email updates, including information about events in your lawmaker’s congressional district.

The RPM Act must be enacted into law to guarantee your right to modify street cars, trucks and motorcycles into dedicated race vehicles, and ensure that industry can offer parts that enable racers to compete. It is imperative that lawmakers continue to be reminded of the importance of passing the RPM Act.

Click here to see the current list of RPM Act co-sponsors, and don’t forget to send a letter to your U.S. Representative asking them to support the bill and fight for it to become law.

For details, contact Eric Snyder at erics@sema.org.

By SEMA Editors

Although the deadline to apply for a feature vehicle at the 2021 SEMA Show has passed, applications are still being accepted for exhibitors planning to utilize a feature vehicle for the Show.

All feature vehicles must be approved and paid for by qualified exhibiting companies. Criteria for placement is based on how the exhibiting company’s products are showcased on the vehicle, whether the car has been featured in the SEMA Show previously, how complete the vehicle build is, and to what degree the vehicle captures all elements of the specialty-equipment market.

Feature vehicles provide exhibitors the ability to highlight products and upgrades on cars and trucks positioned in designated areas away from their company’s SEMA Show booth. With unique style and unmatched innovations, feature vehicles are a visual marketing tool to help generate an organic appeal for an exhibitor’s products.

Complete details about feature vehicle registration are available in the SEMA Show Exhibitor Services Manual.

Click here for a complete listing of 2021 SEMA Show deadlines.