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TORA Volunteer Spotlight: Jeff Jegelewicz, Director of Marketing at Covercraft Industries

By Ashley Reyes

Jeff JegelewiczJeff Jegelewicz is the SEMA Truck & Off-Road Alliance’s (TORA) newest spotlight volunteer. Jegelewicz is the director of marketing at Covercraft Industries, a manufacturer of protection products for the automotive, marine, powersports and aircraft markets.

Learn about Jegelewicz in his interview with SEMA below.

SEMA: What inspired you to pursue a career in the truck and off-road industry?    

Jeff Jegelewicz: I worked at a Western Auto store after graduating high school and continued through college. I developed a love for the automotive industry during that time and have never left it.

SEMA: Why did you decide to volunteer for TORA? How has it or will it impact you?

JJ: I feel our companies have an obligation to help the industry grow for the greater good of all of us. Likewise, we owe it to our companies to be part of the organizations that drive the industry forward. I’m looking to broaden my network of peers, learn and help the industry as a whole.

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?

JJ: Learn from those who have been there and are willing to share their knowledge. There is so much opportunity and this industry has a sharing culture which makes it unique in business.

SEMA: What is your dream truck or off-road vehicle? Where would we find you in it on any weekend?

JJ: I’ve always loved the Scout and Scout II. It’s rugged, durable and simple with not a lot of frills—a workhorse. If I had one, you could probably find me just about anywhere that had sand, water and trees.

Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA’s social media, SEMA eNews and future TORA member updates.