People Places & Racing News

Movers & Shakers: Race Winning Brands Acquired by MiddleGround Capital

Race Winning Brands Acquired by MiddleGround Capital

Race Winning Brands has been acquired by MiddleGround Capital, an operationally-focused private equity firm. Race Winning Brands consists of a 12-brand portfolio of high-performance aftermarket product categories, including JE Pistons, Wiseco Performance Products, K1 Technologies, Diamond Pistons, Trend Performance, Rekluse Motor Sports, MGP Connecting Rods, ProX Racing Parts, Dart Machinery, CV4, Manley Performance and Victory 1 Performance. MiddleGround Capital founding partners John Stewart and Scot Duncan have experience with enthusiast-based products in the automotive aftermarket, having both worked with Holley Performance Products in 2012.

Augustine Herrera

NMRA/NMCA Announce Augustine Herrera as National Tech Director

ProMedia Events and Publishing, the parent company of the Holley NMRA Ford Nationals and NMCA Muscle Car Nationals, has announced Augustine Herrera as the new NMRA/NMCA National Tech Director. His duties include overseeing fair competition in both drag racing series and leading the on-site tech staff at all national events. Herrera will be available in-person at the 2021 PRI Trade Show, December 9–11 in Indianapolis in the NMRA/NMCA Drag Racing Series Booth #1632. He can be contacted through email at

Holley Announces Plans to Establish Mooresville, North Carolina, Manufacturing Facility

Holley Performance Products has announced plans to establish a 111,000-sq.-ft. manufacturing facility in Mooresville, North Carolina. The new hub also gives the option to expand an additional 80,000 sq. ft. The company will receive local tax incentives for the $12.3 million expansion, which will bring 80 existing employees to the operation and also add 40 new jobs, according to reports. Holley offers nearly 70 brands, including Detroit Speed, GearFX Driveline, Flowmaster exhaust, MSD Ignition, Holley EFI, Hurst Shifters, NOS, Simpson Racing, Stilo and more.

LSI Announces James Palasota as COO

Lubrication Specialties Inc. (LSI) has announced the addition of James Palasota as the company’s chief operating officer (COO). He reports directly to Chris Gabrelcik. Prior to LSI, Palasota served as COO for AFC Industries and Herbal Brands and as senior vice president of operations for UtekTik. Before, he worked as vice president of llumination International, DBA The Amazing Flameless Candle, and prior, as vice president of sales and marketing for Sottera.

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