The Stratasys Mobile Showroom is making a stop at the SEMA Garage in Diamond Bar, California, Friday, August 27, between 10:30 a.m.–2:30 p.m., to meet with our technical experts about the benefits of additive manufacturing.
Attendees will get a first-hand look at the new Origin One and F770 printers as well as the J55, F370 and Makerbot series, along with dozens of interesting sample parts. After visiting the truck, grab some refreshments and catch a tour of the SEMA Garage.
This is a free event and it is open to all SEMA members.
The deadline to update exhibitor information for the printed 2021 SEMA Show Directory is August 27.
The SEMA Show Directory is one of the strongest tools buyers use to learn about exhibiting companies and their products. In addition, more than two-thirds of Show buyers say the directory is a useful tool for navigating the Show.
Click here for more information about updating your SEMA Show Directory listing, or contact Maurice O’Connell at mauriceo@sema.org or 909-978-6660.
Click here for a complete listing of 2021 SEMA Show deadlines.
With exhibits included in the LVCC’s newly constructed West Hall,
the entire SEMA Show floorplan will be optimized and offers room
for new features and enhancements for an improved overall
attendee experience.
The 2021 SEMA Space Allocation process was completed in late June, with more than 1,700 companies selecting their booth locations at the Las Vegas Convention Center (LVCC). The LVCC's halls are nearly full of exhibits, but booth space is still being reserved, and more exhibitors are expected to secure space until the Show opens on November 2.
Attendees planning on joining the industry at the 2021 SEMA Show can see who's exhibiting and where through the updated floorplan. If you have not yet registered for the SEMA Show, taking place Tuesday-Friday, November 2-5, visit www.SEMAShow.com/attendee to register.
For 2021, the Show will include exhibit space in the Las Vegas Convention Center’s newly constructed West Hall, a 1.4-million-sq.-ft. facility completed in January. The new facility includes exhibitors from the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and Truck, SUV & Off-Road sections.
Earlier in June, the visitors of the World of Concrete convention were the first to use the new hall, and the event marked the first large-scale convention and tradeshow to be held in Las Vegas in 15 months.
In addition to the new hall, the newly constructed Loop—a high-speed, people-mover system that runs 40 ft. under the LVCC—will transport visitors between South, Central and West Halls. The World of Concrete successfully used the system to shuttle visitors through the 200-acre convention center.
For more information on the 2021 SEMA Show, visit www.SEMAShow.com.
Register now for the following upcoming live webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of upcoming live and on-demand sessions that members can access anytime, visit www.sema.org/virtual-education.
Tuesday, August 31 – Preventing Ransomware in the Automotive Aftermarket—What SEMA Retailers, Manufacturers and WDs Can Do to Mitigate Threats Track: Small-Business Strategy
Cybersecurity threats continue to be one of the most important concerns for businesses and organizations. During this live webinar, aftermarket executives and decision makers will learn everything they need to know about how to make educated cybersecurity decisions. The information conveyed will help businesses identify key vulnerabilities within their organization and provide strategies and techniques for mitigating security threats.
Newly Added: Wednesday, September 1 – Facebook Live Chat Featuring Kim Pendergast Track: Industry Talks
Join CEO of Magnuson Superchargers Kim Pendergast for a candid discussion on female leadership during this Facebook live chat presented by the SEMA Businesswomen’s Network (SBN). Pendergast will discuss “What Tools Belong in a Woman’s Toolbox,” which will help members understand what the top qualities of a leader are and what tools women need to enhance their own leadership.
Thursday, September 9 – Thriving From Day 1 to Day 365 Series: Perfecting Your Job Search, Powered by SBN Track: Industry Segments, Powered by SEMA Councils and Networks
Job seekers and those who recently completed their job search will learn how to prepare for day one of their new job, and how to succeed and thrive all the way up to day 365 in this live, interactive webinar. Automotive aftermarket professionals will learn how to prep for day one after accepting a new job and how to create a short-term plan to exceed goals for the first year. The session will also include a virtual breakout for participants.
Newly Added: Tuesday, September 14 – The Value of a Diverse Team Series: Team Management, Powered by SBN Track: Industry Segments, Powered by SEMA Councils and Networks
Having a diverse workforce brings new ideas, innovations and, ultimately, greater success to a team. Aftermarket managers will learn how individuals with disabilities can bring valuable diversity to the workplace, and how to support and respond when a direct report discloses that he or she has a disability. This webinar will provide managers with information that is not typically included in training for management positions.
Newly Added: Wednesday, September 15 – Emerging Trends: Electrification, Alternative Power and Advanced Technology Series: SEMA Industry Insights Track: Trends & Research
Vehicle electrification, alternative power and emerging technology continue to impact the future of automobiles. During this live webinar, the SEMA Market Research team will present an outlook and sales forecast for electric and other alternative energy vehicles, insight on the challenges and barriers to electric vehicle adoption, a look at the advanced safety technology being put in vehicles today, implications for the aftermarket and more.
Cybersecurity threats have always been important concerns for businesses. This is especially true as the pandemic redefined how organizations operated—with employees working remotely and utilizing their own devices.
During a live webinar on August 31, at 11:00 a.m. (PDT), aftermarket executives and decision makers will learn everything they need to make educated cybersecurity decisions. Even if not tech savvy, participants will learn how to reduce the threat of hacking and ransoming, discover how to identify key vulnerabilities within their organization and leave with the knowledge necessary to develop strategies and techniques for mitigating security threats.
Targeted specifically to owners and leaders of automotive aftermarket retailers, manufacturers and WDs, this webinar will feature business and cybersecurity experts sharing key strategies on how to reopen businesses without opening doors to disaster.
Learn more and register here for “Preventing Ransomware in the Automotive Aftermarket: What SEMA Retailers, Manufacturers and WDs Can Do to Mitigate Threats.”
SEMA Show organizers are 100% committed to hosting a successful 2021 SEMA Show in Las Vegas. SEMA is working with Nevada authorities to deliver an outstanding event consistent with local health and safety requirements. Organizers look forward to delivering an event where industry members can connect, discover new products, and do business November 2–5.
SEMA is monitoring the evolving COVID-19 landscape and expects to have details in the coming weeks about what requirements will be in place for the SEMA Show. While subject to change, Nevada currently requires masks for indoor events such as trade shows. Nevada does not require proof of vaccination for trade shows.
The co-owners of AAPEX—the Auto Care Association and the Automotive Aftermarket Suppliers Association (AASA)—recently announced that they will require proof of a COVID-19 vaccination or a negative COVID PCR test be administered prior to arrival in order to attend their 2021 event at the Venetian Expo & Caesars Forum. AAPEX co-owners are also evaluating the potential for onsite testing for those unable to be vaccinated or to obtain a negative PCR test prior to the show. These measures will be administered through a third-party verification platform and on-site screening. Additionally, while subject to change, as of July 30, 2021, Nevada is requiring masks for all indoor events in Las Vegas. AAPEX will announce more details in the near future.
AAPEX’s requirements apply only to the AAPEX event and not for the SEMA Show.
The SEMA Show takes place at the Las Vegas Convention Center, which was recently awarded the GBAC Star Facility Accreditation in recognition of superior health and safety measures implemented at its facility. In addition, SEMA has implemented its own measures, including wider aisles to provide more space to move around the show and reconfigured registration areas. Visit www.semashow.com/health-and-safety to learn more about the measures in place for the SEMA Show.
With more than 1,600 manufacturers & suppliers slated to participate and very strong buyer registration to date, now is the time to reconnect. To register for the SEMA Show, visit www.semashow.com/register.
Semashow.com, SEMA eNews and sema.org are the official and trusted sources for SEMA Show news and information. Visit our websites for the most up-to-date and accurate show information.
Bill Howell (far left), ASA Driver Mike Miller and Marilyn Howell.
Automotive pioneer and industry legend Billy “Bill” Haegen Howell, passed away July 22, after a battle with ALS (aka Lou Gehrig’s disease).
Recognized as a leader in the development of Chevrolet performance engines and electronic fuel injection, Howell’s career with Chevrolet spanned from 1961–1987. While at Chevrolet, he became one of the core team members in the development of the new big-block Chevy motor that replaced the 409 while working as a test engineer in high-performance engine development for the Chevrolet Product Performance Group. During his career there, he also served as the company’s representative for many racing sanctions throughout the country, including the ASA series where they promoted first Pontiac, and then Chevy body styles.
Upon retirement from Chevrolet in 1987, Howell focused his attention on developing electronic fuel injection. At the time, only Corvette had port fuel injection and people were beginning to put Corvette engines into other classics. In 1988, Howell and his son Matt Howell formed Howell Engine Developments Inc., and began to build EFI wiring harnesses for Corvette/Camaro TPI engines and TBI V6/V8 fuel injected truck engines. Hot Rod magazine was quick to take notice and helped spread the word among race and performance enthusiasts in an article in May 1988. The business that started in the basement of their home was off and running with the phone ringing off the hook.
Soon thereafter, Chevrolet proposed to ASA that they switch to the new Corvette LS-1 engine in basically stock configuration—sealed engines with only a dry sump scavenge pump, cam change and valve springs. ASA had been looking for an option to leave the V-6 engines, as they were getting more expensive. Matt shares that Howell was able to get the contract to build the wiring harnesses and service the systems at the racetrack. GM ran a test program throughout the 1999 season to develop the package and bulletproof it. They switched the series to the LS-1’s in 2000, and they proved to be easy to tech and bulletproof. We maintained the harnesses and provided tech support for the series until ASA sold it.
The Indy Lights program started in 1993 and the Indy Racing League program started in 1995. “Of the 33 starters in the Indianapolis 500 in 1998, 1999 and 2000, 30 used engine wiring harnesses manufactured by Howell Engine Developments,” says Matt Howell.
Howell Engine Development, aka Howell EFI, today is a leading supplier of wiring harnesses for direct injection swaps for classic musclecars, Corvettes, Jeep and trucks for both automatic and manual transmissions with unlimited applications for Street Rod, Pro-Touring, Off-Road, Sand Rails, Street Machines and more. Howell EFI is now in the company’s 34th year of operations from its headquarters in Marine City, Michigan, with Matt Howell serving as president/co-founder.
Billy spent most of his life in Detroit, and then for many years in Lake St. Clair, near Algonac, Michigan. He retired in October 2003 to Punta Gorda, Florida. He is survived by his son and the co-owner of Howell Engine Developments Inc. Matthew Howell (Gina), and his daughters Deborah Bradford (Jerry) and Molly Reeves (Tracy), a sister, Barbara “Bobbie” (Pete) Petersen, and his grandchildren, great grandchildren and great great grandchildren. He was preceded in death by his mother, father and beloved wife, Barbara Ann Caudle Howell.
SEMA eNews highlights new products from industry companies when available. To have your product considered for upcoming issues, send product press releases to editors@sema.org.
Steele Rubber Products
Nissan Mini Truck Parts
Steele Rubber Products now offers an extended product line for the ’65–’86 Nissan (Datsun) trucks. This line includes weatherstripping and seals for windshields, doors, door glass and back windows.
Designed from factory originals and made specifically for ’65–’86 Nissan (Datsun) trucks.
Seals are fully molded so they look and fit just like the originals.
Made from high-quality EPDM rubber which has higher ozone and UV resistance and better overall performance than original rubber.
Back by 100% satisfaction guarantee.
Steele Rubber Products is a family-owned business and a well-known name in the automotive restoration industry. For more than 60 years Steele Rubber has been manufacturing and offering high-quality weatherstripping for classic cars, trucks and hot rods.
Powerteq took its original Pulsar and overhauled it to make it even better, while extending coverage for the latest ’21 models. With an all-new case, designed to offer increased rigidity and durability in the most extreme conditions, Pulsar for Jeep JL and JT continues to push the envelope for inline performance modules. Along with the sturdier case, the PC board has been updated and offers improved reliability and performance for the 3.6L Pentastar. Current part numbers 42451 and 42452 receive the new case and board updates, while 42751 and 42752 offer all-new ’21 model-year coverage.
Pulsar for Jeep Features and Benefits:
Four on-the-fly adjustable power levels via cruise control buttons
Tire Size: 20 in. to 40 in.
Gear Ratio: 2.00–5.99
Read and clear DTCs
Auto Start/Stop Disable
TPMS On/Off
Tire Pressure Adjust 22–64 psi
Power level displayed on OEM dash
Adds up to 30 hp and 27 lb.-ft. TQ
Improves accelerator pedal response
Improves economy, towing capabilities, and performance
Nitrous Supply has developed a pair of carbon fiber N2O bottle packages for serious racers—one with the upgrade “Super Flow” bottle valve and the other with the company's unique “PowerValve.”
The “Super-Flow” valve from Nitrous Supply has several important enhancements, including a 45-degree valve/outlet flow path for improved sealing and an AN-8 male safety port that facilitates running a hose to route any pressure discharge outside the vehicle—a key safety consideration. Even more flow can be obtained from the “PowerValve,” which has an .500-in. orifice and feeds off a large 5/8-in. siphon tube. The valve is ball-type with a 1/4-turn lever-action (instead of a knob) for quick operation. This design facilitates incorporating an external shut-off mechanism for added safety. It also has a 1/4 NPT port for auxiliary pressure boosting. Both valves feature a 1/8 NPT gauge port to enable users to keep tabs on nitrous pressure.
714-373-1986
JE Pistons
Ultra Series Sport Compact Pistons
Sport-compact and European enthusiasts can now avail themselves of the latest generation of Ultra Series pistons from JE. They are available BMW, Ford, Honda, Mitsubishi, Nissan, Subaru and Toyota applications in a variety of compression ratios and bore sizes and serve to provide custom piston features with shelf-stock convenience. Ultra Series pistons are engineered to handle high boost levels and nitrous oxide.
Forged from race-proven 2618 alloy using JE’s proprietary Aligned Grain Flow technology, they are up to 20% stronger than conventionally forged pistons and therefore can benefit from significant strength improvements without increasing mass.
Important attributes of JE’s Ultra Series pistons includes a ceramic thermal barrier crown coating that can accommodate high combustion pressures and temperatures, lateral gas ports and accumulator grooves that ensure optimum piston ring sealing and a Perfect Skirt coating that reduces friction while eliminating cold-start piston slap.
Additionally, JE Ultra Series pistons come with an upgrade 9310 alloy wrist pin, dual pin oiling and a complete set of premium pistons rings.
The SEMA Businesswomen’s Network (SBN) named Crystal Wiken, digital marketing coordinator at BOLT Lock, as the newest #SheIsSEMA spotlight member.
Wiken has worked for BOLT Lock for two years and has enjoyed learning more about the automotive industry and helping to promote BOLT Lock out in the field. Learn about her career in her interview with SEMA below.
SEMA: What is most challenging part of running your business or job?
CW: The most challenging part of my job is keeping up with all of the new trends in the industry. However, while challenging, this is also the most fun part of my job.
SEMA: What are three qualities that got you to where you are today? How have these qualities benefited you?
CW: Being organized, detail-orientated and personable have been my qualities I've found have benefited me the most in my job. It's been a lifesaver to stay organized while working on multiple projects at once, detail-oriented while creating content for digital marketing campaigns or writing TV scripts, and being personable while connecting colleagues and networking at events.
SEMA: Who are your role models or mentors in the industry? How have they helped you along the way?
CW: I'm still learning and growing in the industry, however, one role model that comes to mind is our very own BOLT sales manager, Jason. He has taught me many things about different parts of the industry and I take his input as beneficial in growing in the automotive world.
SEMA: What is the best career advice you have received? How has this advice helped you either professionally or personally?
CW: The best career advice I've received is, "If you want to succeed, you need to stand out on your own. People respond to truth and authenticity." It's important to be creative and stand out both in my work and in how I hold myself out in the world.
SEMA: Have you always wanted to work in the automotive industry? What keeps you here?
CW: I did not once see myself in the automotive industry, but I'm sure glad that I found myself here. Things are always changing, and they're always exciting and fun. The atmosphere is one of the things I love the most. While networking I find that everyone is passionate not only about their specific roles, but also the industry as a whole. It's exciting to be a part of something much more – it’s more like a community.
Do you know, or are you, a woman with a career in the automotive industry? Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN’s #SheIsSEMA Woman of the Year award, featured on SBN’s social media, SEMA eNews and recognized on the www.sema.org/she-is-sema website.
Feature vehicles offer an in-person look at real-life applications
of the aftermarket’s latest and most impressive products.
With an additional 600,000 sq. ft. of exhibit space due to the Las Vegas Convention Center’s West Hall expansion, the 2021 SEMA Show, to be held, November 2–5, promises to offer attendees an array of enthusiast events, jaw-dropping builds, competitions and networking opportunities.
Mobile App
A great tool to maximize your time at the Show, the official SEMA Show app contains detailed exhibitor information, interactive floorplans and up-to-date event and education information—all from the convenience of your mobile device. This year, the SEMA Show app will feature a scanning function that will allow attendees to quickly capture product and exhibitor information from feature vehicles on display throughout the Show as well as the ability to scan and save products from the New Products Showcase. The app puts the entire SEMA Show in your pocket. It is available as a free download from your mobile device’s native app store as well as online at www.SEMAShow.com/app.
Feature Vehicle Displays
The SEMA Show is renowned for the innovative parts and accessories displayed on Show Vehicles representing every industry niche, from cars to trucks to powersports. Much more than rolling works of art, the vehicles offer an in-person look at real-life applications of the aftermarket’s latest and most impressive products. Located throughout the Las Vegas Convention Center, the displays connect with Showgoers as an extension to the product creators’ exhibit booths.
The Silver Lot will be transformed into a faithful recreation of
Hoonigan’s iconic Burnyard at Irwindale Speedway.
Hoonigan
Silver Lot
Hoonigan is celebrating its 10-year anniversary with SEMA bringing its wildly popular brand of automotive mayhem to the 2021 SEMA Show. Its daily Burnyard Bash shows will transform Silver Lot into a faithful recreation of Hoonigan’s iconic Burnyard at Irwindale Speedway. The outdoor exhibit will include celebrity influencers from the automotive realm and beyond; gaming simulators in the gaming pit; and the brand’s signature antics, consisting of burnouts, donuts, wall taps, massive hucks and more. SEMA Showgoers can watch all the action on Hoonigan’s Twitch channel (twitch.tv/hoonigan Channel ID: 214338593) and on Hoonigan’s YouTube channel after the SEMA Show during their hour-long special.
This year, the New Products Showcase will be located in one
continuous space of 30,000 sq. ft. in the Upper South Hall, and
will display thousands of new and featured products.
New Products Showcase
Upper South Hall Booth # 31255
The SEMA Show’s most popular exhibit, the New Products Showcase, is a must-visit destination for buyers and media in search of the latest and most exciting products to hit the aftermarket. This year, the Showcase will be located in one continuous space of 30,000 sq. ft. in the Upper South Hall, and will display thousands of new and featured products. All scanning can be done using the SEMA Show app.
OPTIMA Alley
Bronze Lot
OPTIMA Alley will feature more than 80 of OPTIMA Batteries’ Ultimate Street Car Invitational competitors.
SEMA Award Presentation
Silver Drive, Outside Central Hall Entrance
Monday, November 1
5:00 p.m.–7:00 p.m.
The annual SEMA Awards, given to the top-trending vehicle models in five categories, will be presented Monday, November 1, the day before the 2021 SEMA Show officially opens. Presented to automakers for the SEMA Car of the Year, SEMA Full-Sized Truck of the Year, SEMA Mid-Sized Truck of the Year, SEMA 4x4-SUV of the Year, and SEMA Sport Compact of the Year, the SEMA Award winners are determined and voted on by SEMA Show exhibiting manufacturers to recognize vehicles that manufacturers are investing in and developing products for. The program heightens awareness for aftermarket products and exemplifies the industry’s partnership between automakers and aftermarket manufacturers who develop products to improve a vehicle’s performance, safety and convenience, as well as its appearance and comfort.
This year, SEMA Central expands to offer Showgoers a more
immersive industry experience than ever before. Visit this Show
hub to see top-tier vehicle builds and center-stage interviews
with iconic personalities.
SEMA Central
Grand Lobby
Monday, November 1 - Thursday, November 4
8:00 a.m.–5:00 p.m.
Friday, November 5
8:00 a.m.–4:00 p.m.
This year, SEMA Central expands to offer Show goers a more immersive industry experience than ever before. Visit this Show hub to see top-tier vehicle builds and center-stage interviews with iconic personalities. There’s even a boutique shop to outfit you with the latest SEMA Gear. SEMA Central is also the place to discover how a membership in the trade association can advance your business and professional development. Join SEMA at the Show, and your company gets access to the two SEMA Members Lounges, located in North and South Halls. Plus, meet our SEMA Garage and SEMA DATA teams who can explain how their state-of-the-art services can drive your business to new levels. There’s always something happening at SEMA Central.
SEMA Cruise
Silver Drive
Vehicles from the 2021 SEMA Show begin parading out of the Convention Center at Show close—4:00 p.m.—on Friday, thrilling thousands of fans within grandstands along the route. Watch more than 1,000 vehicles as they parade toward the West Hall Parking Lot and SEMA Ignited—the official after-party of the SEMA Show. As the festivities include giveaways and entertainment, the Cruise has become one of the most anticipated Show events and is open for all to attend.
SEMA Electrified
North Hall
As a trade association, SEMA looks down the road for emerging trends in performance and hot rodding, and views vehicle electrification as a modern-day expression of these enthusiast pursuits. Now SEMA Electrified offers the industry an opportunity to see where this growing segment might take us in the next five to 10 years and beyond. Experience for yourself the surprising technologies that are advancing and redefining the performance aftermarket. At SEMA Electrified, you’ll encounter some incredible custom electric-vehicle conversions and noteworthy parts and products that are currently driving the market.
SEMA Gear
East Lobby,
SEMA Central,
Grand Lobby,
Grand Plaza,
Central Hall,
Skybridge,
West Hall
Nine SEMA Gear stores are located throughout the Show for your shopping convenience. Don’t forget to stop by and pick up gifts and Show memorabilia for friends and business associates back home. At each store, you’ll find T-shirts, hats, bags and more. A portion of the proceeds from every sale are donated to SEMA Cares charities.
SEMA Ignited
West Hall Parking Lot
SEMA Show culminates at SEMA Ignited, the official after-party, which launches immediately after the Show ends. The event takes place in the Convention Center Platinum Lot—just a short walk away—and is free to all credentialed Show attendees. Introduced in 2014, the annual event is also open to the general public, giving consumers the chance to glimpse some of the vehicles and excitement from the world-famous trade-only SEMA Show. The party is a great way for Show goers to unwind from the week while enjoying a night of food, entertainment, drifting demonstrations and more. Gates open at 3:00 p.m., and your SEMA Show badge serves as your free ticket. For more information, visit www.semaignited.com.
SEMA Launch Pad
Central Hall
Five executive-level innovators will compete in a “shark tank”-like business competition for young automotive entrepreneurs. Following the competition on Monday, each company will have their new products on display throughout Show week in the Launch Pad Corral and Featured Products Showcase. Don’t forget to check out the newest addition to the Corral, the Honda Talon UTV Student Build. Visit the Corral to learn about their products and businesses.
Located in West Hall, the SEMA Overland Experience will
include dozens of customized vehicles with fully popped-out
tents, sunshades outfitted for survival, and portable kitchen
systems displayed among exhibitors supporting the growing
overlanding market.
SEMA Overland Experience
Booth #62234
Buyers at the 2021 SEMA Show will be able to see products and vehicles specifically for overlanding in the all-new SEMA Overland Experience area. Located in West Hall, this special feature will include dozens of customized vehicles with fully popped-out tents, sunshades outfitted for survival, and portable kitchen systems displayed among exhibitors supporting the growing overlanding market. With many similarities and connections to off-roading, overlanding has strong roots in Australia, South Africa and certain parts of South America, and has taken off in the United States during the past decade. The SEMA Overland Experience will also feature industry experts sharing and discussing trends, business opportunities and challenges in this rapidly growing aftermarket segment.
Silver Lot
Front of the Las Vegas Convention Center
The Silver Lot is known for its outdoor displays of amazing feature vehicles. It also puts a number of action-packed attractions literally front and center at the Las Vegas Convention Center. Make sure to catch this year’s adrenalin-boosting array of features and exhibits, including the Ford Out Front Performance Experience, Hoonigan’s “SEMA of Shred” and much more.
Chip Foose Experience
North Hall
For the first time ever, SEMA Show attendees will have a chance to see Chip’s one-of-a-kind automotive designs and renderings on display. Sixty of Foose’s most famous designs and sketches and featuring 20 of his most famous builds, including RIDLER Winners and “Overhaulin’” builds! Watch as Foose does a live drawing/design demonstration on the stage—and projected onto big screens—creating a new set of custom wheels! Watch as the team from Wheel Pros uses a CNC machine to cut out Foose’s custom wheel design live in front of the SEMA attendee audience in the Wheel Pros Garage.
Score Baja 1000
North Hall
BAJA 1000 Experience is as much an interactive experience as it is a trade show display and B2B attraction. SCORE is returning to the SEMA Show with a host of interactive experiences including: Custom SCORE Baja 1000 Chase Truck Build and Giveaway – participating sponsors will build a custom “Chase Truck” on-site during the show, and on Friday / the last day of The SEMA Show, one lucky attendee will go home with this amazing vehicle. Autograph Sessions with some of SCORE International’s biggest champions—both past and present.
Battle of the Builders
North Hall
Featuring Young Guns Corral
Tuesday, November 2, 12:00 p.m.–12:20 p.m./Top 40 Finalists
Wednesday, November 3, 1:00 p.m.–1:20 p.m./Top 12 Finalists
Friday, November 5, 10:00 a.m.–2:30 p.m./SEMA: Battle of the Builders Top 12 Finalists Judging
Friday, November 5, 3:30 p.m.–4:30 p.m./SEMA: Battle of the Builders Top 4 Finalists Announced
Register now for the following upcoming live webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of upcoming live and on-demand sessions that members can access anytime, visit 
Cybersecurity threats have always been important concerns for businesses. This is especially true as the pandemic redefined how organizations operated—with employees working remotely and utilizing their own devices.
