It’s not too late to exhibit at the 2020 SEMA Show, November 3-6, in Las Vegas. The online Exhibitor Services Manual contains all of the resources pertinent to a successful exhibit in November.

http://www.semashow.com/buyabooth

SEMA-member companies have posted several new listings for job opportunities in the Classifieds page of SEMA.org.

By Jay Carpio

The SEMA Video Archives is about re-living special moments in our industry’s history. From interviews with industry legends to SEMA Show recaps and more, these videos offer viewers a chance to watch our SEMA Family doing what it does best—working hard, pushing the limits and having a little bit of fun, too.

This week’s video features interviews with Hollywood Hot Rods owner builder Troy Ladd and highlights from Collector Car Appreciation Day.

This event will be a unique opportunity for SEMA members to share the challenges and opportunities facing your business, discover how SEMA can help and voice your opinions about the state of our industry. Your participation, involvement and feedback are key to helping us to better understand your company’s and the industry’s needs.

Compiled by SEMA Editors

“Reimagined” ’67–’72 Ford F-Series trucks will begin rolling out of Gateway Bronco in the second quarter of 2020 as Ford Motor Company has licensed the company to transform heritage “Built Ford Tough” F-100, F-150 and F-250 trucks using modern supercharged drivetrains, suspensions and amenities.

Re-Imagined Classic Ford F-Series Trucks to Roll Out of Gateway Bronco Factory

“Reimagined” ’67–’72 Ford F-Series trucks will begin rolling out of Gateway Bronco in the second quarter of 2020 as Ford Motor Company has licensed the company to transform heritage “Built Ford Tough” F-100, F-150 and F-250 trucks using modern supercharged drivetrains, suspensions and amenities. Current trends all point toward the ’67–’72 F-Series “bump side” truck as the ideal vehicle to follow the trail blazed by the Ford Bronco for re-imagined vintage vehicles. Vintage SUVs and pickups are among the most popular vehicles on the market. According to the Hagerty Price Guide, values for F-Series pickups are up 41% since 2017.

Starting with an original street-legal truck, the Gateway Bronco team then integrates:

• A naturally aspirated Generation 3 Ford 5.0L V8 and 10-speed automatic transmission.
• Push-button 4x4 control, similar to a modern truck.
• Powder-coated custom designed 4-link chassis.
• Push-button Active Control Exhaust for any exhaust note desired, on demand
• Leather interiors.
• Genuine barn wood bed.

Several options are also available. The first in the new series—a ’69 F-250 Crew Cab 4x4 with an optional 7.3L supercharged V8—will be displayed in Eaton’s 2020 SEMA Show booth. Gateway Bronco’s reimagined F-Series trucks are available as a two- or four-door family vehicle. More information is available at www.gatewaybronco.com.

Martin & Co. is offering a free marketing stimulus package for a limited time through July 31, 2020.

Martin & Company Offers Free Stimulus Package for Automotive Aftermarket

Martin & Company (M&C)—a full-service marketing solutions firm specializing in both traditional and digital branding for the performance automotive aftermarket—is responding to the challenges of the COVID-19 pandemic with a free marketing stimulus package. For a limited time through July 31, 2020, businesses will be able to receive a research-based, digital marketing analysis and direct sales consultation to help compete in this crowded and ever-changing market.

Zan Martin, Martin & Company president and CEO said, “When fully absorbing the ramifications this COVID-19 pandemic would cause not only for my business, but our industry as a whole, it was overwhelming to say the least. During these unprecedented times, and to assist this industry, we have chosen to offer a free marketing stimulus package. This service is an analysis of the effectiveness of your digital marketing efforts, and will help determine if now is the time to develop direct sales options for your business. All of our clients selling direct to the consumer during the pandemic are experiencing between 25%–50% sales increases.”

The free stimulus package is for all automotive aftermarket companies, performance or traditional, and for startups to global companies with multiple markets and brands. For more information about the offer and to apply for this free service, visit www.martincoadvertising.com.

Pep Boys service managers were recognized for incident-free stores and safety practices. Pictured from left to right are Store Manager Brian Bird (Store 1698, The Villages, Florida), Store Manager Victor Ruiz (Store 1518, Union Park, Florida), Chief Legal and Administrative Officer Matt Flannery, Store Manager Josue Diaz (Store 927, Puerto Rico – Rio Grande), Store Manager David Maxwell (Store 1437, Leesburg, Florida – Radio Road), Store Manager Ramiro Hernandez (Store 726, Dallas, Texas – Buckner), and CEO of Service Brian Kaner.

Pep Boys Service Marks National Safety Month by Focusing on Safe Practices and Recognizing Incident-Free Stores

June is National Safety Month, as designated by the National Safety Council, and throughout the month, Pep Boys will show customers how team members stay safe while repairing their vehicles, along with the enhanced cleaning and protective measures implemented during the coronavirus pandemic. In addition, Pep Boys is recognizing its 331 stores that were incident-free last year for one or more years, including four locations that are celebrating five years incident-free and another that is six years incident-free: Pep Boys Buckner: Dallas; Pep Boys Radio Road: Leesburg, Florida; Pep Boys Union Park: Union Park, Florida; Pep Boys The Villages: The Villages, Florida; Pep Boys Rio Grande: Rio Grande, Puerto Rico.

FASTRAK Announces Tim Packman as General Manager

FASTRAK Companies International LLC, the parent company for the FASTRAK Racing Series and ULTIMATE Super Late Model Series, has hired Tim Packman as the company’s new general manager. Packman brings more than 25 years of racing experience to the family of FASTRAK Racing Series. He will work closely with Stan Lester, president, and DJ Irvine, vice president. Prior to FASTRAK, Packman was the president of Lancaster (New York) National Speedway & Dragway, where he earned Short Track Promoter of the Year honors in 2016 and 2017. He also has career experience in NASCAR working for Richard Childress Racing, Dale Earnhardt Inc., MRN Radio and NASCAR.com. He is also a multiple-time award-winning author and writer.

David Black	Joseph Shaw

Peterson Manufacturing Adds David Black and Joseph Shaw to Sales Team

Peterson Manufacturing has announced two new and experienced additions to its sales department: David Black and Joseph Shaw. Both have extensive backgrounds in the commercial vehicle segment, especially heavy-duty trucks, trailers and fleets. As the new business development manager of fleets, Black will focus on all fleets in the Eastern and South Central United States. Black’s career began at a Lexington warehouse/trucking company while a student at the University of Kentucky. He eventually ran the entire operation as vice president and general manager for the absentee owner. After the owner’s death, the business was sold and Black moved on to sales for such companies as Bose Ride and most recently FlowBelow. Shaw joins the company as product sales manager in Canada. He started his career in the trucking industry in trailer fleet leasing and OEM trailer sales. His resume includes stints with Holland Binkley, Jost International, Pac-Lease, Bose Ride and most recently Sears Seating.

Todd Cawley

Lubrication Specialties Inc. Hires Todd Cawley as Vice President of Global Sales

Lubrication Specialties Inc. (LSI) has announced Todd Cawley as the company’s first vice president of global sales. The position was filled this month in response to the growth LSI has encountered in multiple markets in the United States and the potential to capture market share of the lubricant and additive market abroad. Cawley, with an extensive sales background in chemicals, fuel and lubricant additives and with in-depth technical knowledge of refining, alternative fuels and nanotechnology, was selected to develop the global sales strategy for the company’s Lubrication Specialties Inc. brand of oil and fuel additives to large commercial oil blenders and for private label.

Cawley worked for almost 20 years at Sinclair Oil Company, where he was responsible for the development of new fuel and lubricant products and markets. He worked previously as director of sales, global business development and blended lubes manager for American Refining Group Inc., where he oversaw all sales and marketing for the base oil refinery and packaging plant based in Bradford, Pennsylvania. Prior, he worked as vice president of global sales and marketing for Nanotech Industrial Solutions (Avenel, New Jersey), where he headed all sales and marketing of nanotechnology for additives for end users of oils, lubricants, greases and metal working fluids including private-label customers.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

By SEMA Washington, D.C., Staff

Companies that received a Paycheck Protection Program (PPP) loan may now be eligible to request forgiveness for at least eight weeks of payroll costs, rent and other bills. The U.S. Small Business Administration (SBA) has revised the recently-issued application for requesting full forgiveness. The SBA has also created an EZ version application for borrowers that:

• Did not reduce the salaries or wages of their employees by more than 25%, and did not reduce the number or hours of their employees, OR
• Experienced reductions in business activity as a result of health directives related to COVID-19 and did not reduce the salaries or wages of their employees by more than 25%, OR
• Are self-employed and have no employees.

The EZ application requires fewer calculations and less documentation for eligible borrowers. Details regarding the applicability of these provisions are available in the instructions to the new EZ application form. Both applications give borrowers the option of using the original eight-week covered period or an extended 24-week covered period. 

• EZ Forgiveness Application
• Full Forgiveness Application

For more information, visit the SBA website.

By SEMA Washington, D.C., Staff

Companies that received a Paycheck Protection Program (PPP) loan may now be eligible to request forgiveness for at least eight weeks of payroll costs, rent and other bills. The U.S. Small Business Administration (SBA) has revised the recently-issued application for requesting full forgiveness. The SBA has also created an EZ version application for borrowers that:

• Did not reduce the salaries or wages of their employees by more than 25%, and did not reduce the number or hours of their employees, OR
• Experienced reductions in business activity as a result of health directives related to COVID-19 and did not reduce the salaries or wages of their employees by more than 25%, OR
• Are self-employed and have no employees.

The EZ application requires fewer calculations and less documentation for eligible borrowers. Details regarding the applicability of these provisions are available in the instructions to the new EZ application form. Both applications give borrowers the option of using the original eight-week covered period or an extended 24-week covered period. 

• EZ Forgiveness Application
• Full Forgiveness Application

For more information, visit the SBA website.

By SEMA Washington, D.C., Staff

Companies that received a Paycheck Protection Program (PPP) loan may now be eligible to request forgiveness for at least eight weeks of payroll costs, rent and other bills. The U.S. Small Business Administration (SBA) has revised the recently-issued application for requesting full forgiveness. The SBA has also created an EZ version application for borrowers that:

• Did not reduce the salaries or wages of their employees by more than 25%, and did not reduce the number or hours of their employees, OR
• Experienced reductions in business activity as a result of health directives related to COVID-19 and did not reduce the salaries or wages of their employees by more than 25%, OR
• Are self-employed and have no employees.

The EZ application requires fewer calculations and less documentation for eligible borrowers. Details regarding the applicability of these provisions are available in the instructions to the new EZ application form. Both applications give borrowers the option of using the original eight-week covered period or an extended 24-week covered period. 

• EZ Forgiveness Application
• Full Forgiveness Application

For more information, visit the SBA website.

By Ashley Reyes

Shawn Mastrian

Join the SEMA Emerging Trends and Technology Network (ETTN) for a Facebook Live Chat on Product Roadmapping, featuring Shawn Mastrian, CEO of Darkside Scientific Inc., June 24, at 12:00 p.m. (PDT).

Mastrian will describe and field questions on the process for taking a product to market and discuss the evolution of LumiLor, Darkside Scientific Inc.’s award-winning electroluminescent coating system. Participants will learn about the development of the product and challenges presented in the marketplace.

Topics will include assessing the market, delivering a product-market fit, and reacting to the market adoption, therefore altering the future product roadmap, especially where limited funding is a constraint.

Mastrian has more than 30 years of experience in leadership positions with companies such as Accenture and IBM. In addition to his nine years at Darkside Scientific Inc., he holds a chemical engineering degree from MIT, and is currently restoring a ’69 Lincoln Continental with the LumiLor product.

Visit the ETTN Facebook page, Wednesday, June 24, at 12:00 p.m. (PDT).

By Ashley Reyes

Shawn Mastrian

Join the SEMA Emerging Trends and Technology Network (ETTN) for a Facebook Live Chat on Product Roadmapping, featuring Shawn Mastrian, CEO of Darkside Scientific Inc., June 24, at 12:00 p.m. (PDT).

Mastrian will describe and field questions on the process for taking a product to market and discuss the evolution of LumiLor, Darkside Scientific Inc.’s award-winning electroluminescent coating system. Participants will learn about the development of the product and challenges presented in the marketplace.

Topics will include assessing the market, delivering a product-market fit, and reacting to the market adoption, therefore altering the future product roadmap, especially where limited funding is a constraint.

Mastrian has more than 30 years of experience in leadership positions with companies such as Accenture and IBM. In addition to his nine years at Darkside Scientific Inc., he holds a chemical engineering degree from MIT, and is currently restoring a ’69 Lincoln Continental with the LumiLor product.

Visit the ETTN Facebook page, Wednesday, June 24, at 12:00 p.m. (PDT).