Professional Restylers Organization

Mission Statement

The Professional Restylers Organization, a SEMA Council, is dedicated to addressing the challenges facing the restyling segment of the automotive aftermarket and to developing effective strategies for dealing with industry-specific issues. More...

Looking For New Business Partners?

Reach out to your colleagues in the Professional Restylers Organization to grow and strengthen your business. The PRO member roster can be found here. For more information on membership, contact allank@sema.org.

Gain a Competitive Edge with PRO’s Sales Training Manual

The Professional Restylers Organization (PRO) has released the second edition of the “PRO Sales Training Manual,” a resource designed to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy. Many of the images in the new edition also got a refresh, and specific addendums include forms for dealership visits and structuring weekly sales calls. Read more...

PRO’s Vehicle Accessorization

PRO’s Vehicle Accessorization flyer is designed to help you educate dealers about the value of vehicle accessorization and the importance of working with a professional accessory provider. A free resource for PRO council members, the flyer is customizable so you can add your salespeople’s contact information, along with time- or brand-specific service promotions. Read more...