Professional Restylers Organization

Mission Statement

The Professional Restylers Organization, a SEMA Council, is dedicated to addressing the challenges facing the restyling segment of the automotive aftermarket and to developing effective strategies for dealing with industry-specific issues. More...

Looking For New Business Partners?
Reach out to your colleagues in the Professional Restylers Organization to grow and strengthen your business. The PRO member roster can be found here. For more information on membership, contact

Gain a Competitive Edge with PRO’s Sales Training Manual
The Professional Restylers Organization (PRO) has released the second edition of the “PRO Sales Training Manual,” a resource designed to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy. Many of the images in the new edition also got a refresh, and specific addendums include forms for dealership visits and structuring weekly sales calls. Read more...

PRO’s Vehicle Accessorization
PRO’s Vehicle Accessorization flyer is designed to help you educate dealers about the value of vehicle accessorization and the importance of working with a professional accessory provider. A free resource for PRO council members, the flyer is customizable so you can add your salespeople’s contact information, along with time- or brand-specific service promotions. Read more...

Industry Talks: Back to Business
SEMA is hosting a series of moderated discussions with automotive aftermarket professionals within various segments or specialties in the industry. All Industry Talks will focus on how they are leading their businesses to success as they reopen. Watch Here...

PRO News

Post on: Thursday, May 14, 2020 - 12:03pm
Post on: Thursday, December 19, 2019 - 5:36pm
Post on: Thursday, November 14, 2019 - 10:28am