Wheel & Tire Council

Mission Statement

The Wheel and Tire Council's mission is to identify common problems and opportunities relating to the custom - performance wheel and tire industry, which the council, as an interested body of companies, can address for the common good. More...

WTC Wheel Care Guide
The WTC Wheel Care Guide is a resource for WTC members to use as an internal staff training piece or as a counter topper resource to provide to customers. The guide provides proper wheel care tips and FAQ’s as well as explains the common wheel surface finishes and the appropriate type of cleaning solution for each. Download the WTC Wheel Care Guide and begin using it as a resource for your staff, distributors, retailers and customers.

WTC Ride Guide

The “Ride Guide” is a valuable resource to ANYONE who sells wheels and tires. From manufactures to distributors, to e-tailers and brick and mortar installation shops, the “Ride Guide” will help you make confident, data-driven recommendations to your customers.


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WTC Wheel Measurement Database
The WTC understands that travel requirements and scheduling conflicts can restrict member access to these measuring opportunities. To answer that challenge and provide a concrete benefit to WTC manufacturer members, the council provides free wheel measurement data on new vehicles accessible through regular SEMA Garage measuring sessions.

WTC News

Post on: Saturday, September 1, 2018 - 1:26pm
Post on: Thursday, August 30, 2018 - 7:24am
Post on: Thursday, August 2, 2018 - 11:47am
Post on: Thursday, July 26, 2018 - 8:17am
Post on: Thursday, July 5, 2018 - 10:33am

WTC Events

Monday, October 29, 2018 - 2:00pm to 3:00pm
Las Vegas Convention Center
Aces Restaurant, Lower South West Lobby
Las Vegas
Tuesday, October 30, 2018 - 5:00pm to 7:00pm
Renaissance Hotel Pool
Las Vegas
Wednesday, October 31, 2018 - 2:15pm to 3:15pm
Las Vegas Convention Center, N256
Las Vegas
Thursday, November 1, 2018 - 8:00am to 9:00am
Las Vegas Convention Center
West entrance to the Global Tire Expo inside Lower South 1
Las Vegas