The Wheel and Tire Council's mission is to identify common problems and opportunities relating to the custom - performance wheel and tire industry, which the council, as an interested body of companies, can address for the common good. More...
The “Ride Guide” is a valuable resource to ANYONE who sells wheels and tires. From manufactures to distributors, to e-tailers and brick and mortar installation shops, the “Ride Guide” will help you make confident, data-driven recommendations to your customers.
The WTC understands that travel requirements and scheduling conflicts can restrict member access to these measuring opportunities. To answer that challenge and provide a concrete benefit to WTC manufacturer members, the council provides free wheel measurement data on new vehicles accessible through regular SEMA Garage measuring sessions.