By Gavin Knapp, SEMA Director of Market Research
Are you ready for the 2026 SEMA Show? Of course not. The SEMA Show is sensory overload and it’s massive. It’s also the best place to explore new products and categories and opportunities across the industry that can help you grow.
One of the best ways to maximize your time at the SEMA Show is to develop a better understanding of the market and your potential opportunities sectors ahead of time, and SEMA Market Research can help.
SEMA Market Research provides reports and consultation free to members to help you better understand the market, business trends and consumer habits. Reading our recent reports can get you ready for SEMA Show season and beyond.
The SEMA Market Report is our yearly look at the size and scope of the nearly $53 billion performance and accessory parts market. This report will show you what consumers are buying, where they shop and which passenger vehicles they are modifying. You will not only get a better sense of how your products fit, but also where there are other opportunities.
The SEMA Future Trends Reports provide both an update on industry trends, such as new car sales and sales expectations, and each issue deep dives into different issues that are affecting the industry today and into the future. The 2026 report dives into the changing and aging vehicle fleet, vehicle finance market and freight trends. While previous versions have looked at the effect of changing population demographics, advancing vehicle technology and other issues.
SEMA members can download any of these reports for free at sema.org/research
You can also contact the SEMA Market Research team throughout the year. We’re available to help you understand the market, our reporting and help you make better data driven decisions. Also, watch out for our next SEMA State of the Industry Report in Oct., leading right into show season.
On-site at the SEMA Show, join our education session “SEMA State of the Industry: Where We Are, Where We’re Going” on Wednesday, Nov. 4 at 1 p.m. You’ll hear the latest on the market and get to ask me questions.