Member Updates


TORA Powers Up: Annual Planning Meeting and Event Energizes Off-Road and Truck Accessory Industry


By Randall Speir
The SEMA Truck & Off-Road Alliance (TORA) gathered in Daytona Beach, Florida, during Jeep Beach Week in April, where the Council held their annual planning meeting and hosted a networking event for members, volunteers, and the automotive business community. The Jeep Beach Week event, hosted by SEMA member, Jeep Beach Inc., attracts over 225,000 participants from all 50 states and 34 countries as well as over 25,000 Jeeps.

"Jeep Beach was happy to host SEMA TORA during our annual event in April," said Charlene Greer, CEO, Jeep Beach Inc. "It's exciting to learn all that is happening within the SEMA organization and TORA council, as well as to expose them to all things Jeep Beach. We look forward to a continued collaboration." The event provided TORA with an energetic atmosphere to discuss business topics and strategies for resources and programs to help support, guide, and shape the future of the off-road and truck accessory industry.

TORA Select Committee members invested in several activities over two days. The main objective required a day and a half of working sessions reviewing and updating member programs, networking events, education, membership and volunteer engagement, government affairs initiatives, and strategic priorities for the industry. Committee members also hosted a networking event at Daytona International Speedway, site of the Jeep Beach vendor show, and shared in great discussions with several member companies. A group of committee members walked a vendor event, visited businesses directly at their booths and engaged them on behalf of TORA and SEMA. (Beyond the select committee activities, TORA member company, TreadLightly!, hosted daily Jeep Beach Coastal Cleanup events.) The Select Committee experienced that the off-road and applicable accessory industry has a very active consumer base and provides great opportunities for our members.

"TORA is the largest of the council and network communities, membership has continued to grow along with the economic impact of our segment, and the select committee has put together a great plan to continue supporting members, volunteers, and the industry," said TORA Chair, Matt Reasoner.

Watch for future networking events, educational opportunities and promotional programs announced in SEMA News and TORA's Facebook, Instagram, and LinkedIn