Gain a Competitive Edge with PRO’s Sales Training Manual
The Professional Restylers Organization (PRO) has released the second edition of the “PRO Sales Training Manual,” a resource designed to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy.
Many of the images in the new edition also got a refresh, and specific addendums include forms for dealership visits and structuring weekly sales calls.
Beginning with an overview of the key elements of a sales-marketing strategy, the manual contains a chapter-by-chapter outline of what it takes to affect a more professional approach to selling car dealer direct. From understanding how to make an effective sales presentation to the importance of product knowledge and how to structure your company for success, the manual offers hints for the daily operations of the restyling business.
Seeing from the dealer’s point of view is key to building trust and gaining respect, but profit is a great motivator. The fact is that many dealers make more money on the accessories installed on a vehicle than on the sale of the base vehicle, and the manual helps salespeople effectively communicate that value. When used by sales teams as a training and reference tool, the manual can help drive sales.
PRO Council Members: FREE digital edition
PRO/LTAA Council Members: $24.95 per hard copy edition
Contact Allan Keefe to order your copy today.