DRAG RACING, MEMPHIS STYLE darryld Mon, 02/05/2024 - 13:15

 

By Drew Hardin

Photography courtesy Petersen Publishing Company Archive

 

Living Legend: Ed Iskenderian laurap Thu, 06/01/2023 - 15:27
As Ed Iskenderian recalls it, he wasn’t at the meeting in 1963 in which industry members gathered to name officers for their new trade organization. So they decided to appoint him president of the (then) Speed Equipment Manufacturers Association.
Jeffries’ Turning Point chads Mon, 05/01/2023 - 19:45
Throughout much of the ’50s and into the early ’60s, Dean Jeffries earned a reputation as a premier pinstriper, painter and airbrush artist, applying his craft to media as varied as sweatshirts, Indianapolis race cars and James Dean’s infamous “Little Bastard” Porsche. His ambitions went beyond artwork, though. By 1963, he wanted to create an entire custom car, something that would push his career in a whole new direction. Inspiration came from watching sea life on a trip to Seattle, where a manta ray caught his eye.
Moving On chads Sat, 04/01/2023 - 13:47
2023 marks the 100th anniversary of Carroll Shelby’s birth. The milestone will be celebrated in a number of ways, from a Centennial-Edition Mustang by Shelby American to a tribute to his life and cars at the Goodwood Revival in England this fall.
Ford-A-Dome chads Wed, 02/01/2023 - 08:39
“Packed with husky new overheads, the typical street rods of today are high-tailed and handsome.” That’s how Hot Rod editors began a story in the November 1956 issue called “Now and Then,” contrasting rod-building trends of the past and present. This car, Dick Phillips’ ’49 Ford, was chosen to represent the “now” side of the coin.
The Tales Your Tire Treads Tell jasonc Tue, 01/31/2023 - 10:42
“The study of tread wear is as important to a mechanic as the study of fingerprints to a detective.” So wrote SAE engineer Ed Packer to open a February 1959 Hot Rod technical article about interpreting tire tread wear. By “watching your treads,” Packer stated, “you can keep your roadster or family sedan safer and more comfortable. As a bonus, you will cut operating costs.”
The Birth of Hot Rod Magazine chads Sun, 01/01/2023 - 19:17
The young man on the floor, Speed Graphic camera in hand, is Robert E. Petersen, circa 1946–1947. Barely in his 20s, Petersen had returned to Los Angeles after serving in the Army Air Corps during World War II. He wanted to get his job back at MGM Studios, where he had worked in the publicity department. But with so many veterans looking to do the same, MGM couldn’t employ them all, and Petersen was caught up in a round of layoffs. He and another vet in the same situation, Robert Lindsay, decided to form their own PR agency, the Hollywood Publicity Associates. Among their first clients was the Southern California Timing Association.
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