SEMA News—April 2014
New Products Are the Stars
The SEMA Show may be well known for project vehicles and special builds, but amazing new products are the stars of the event. In fact, 60,000 buyers and 3,000 media from all over the world traveled to the Las Vegas Convention Center primarily because of the all the new products on display. Reporters were able to find products in specific categories of interest to their audiences, such as truck, SUV and off-road in the case of Truck Trend and Truckin’, or restoration and racing and performance for Modified magazine. No matter the category, reporters had access to hundreds of amazing new products.
A sample of some of the editors recommendations are featured here:
Niche publication Super Chevy came to the 2013 SEMA Show with a specific eye on products for Chevy enthusiasts. The editors included a total of 50 new products in their article, including items such as an Aeromotive Stealth fuel system, a ProCharger supercharger system and a B&M console shifter for that retro look and feel. At the SEMA Show’s New Products Showcase, each company’s phone number and website were included along with the product display.
Motor Trend’s Truck Trend
Motor Trend’s Truck Trend shared its top 25 products with its readers, choosing from a wide range of new and innovative introductions.
The editors even noted that the new-product exhibits were perennially their favorite part of the SEMA Show and that they wanted to share what was coming up for 2014 with their readers. One of their favorites was the RetroSound Bluetooth radio from Retro Manufacturing.
Modified magazine covered a wide array of SEMA Show vehicles but also made room to detail favorite new products—or, as the magazine’s staff referred to them, “the latest and greatest.” That’s what people have come to expect from the SEMA Show year after year. Modified targeted its audience of auto enthusiasts with an eye toward products for the automotive modifier and restorer.
The editors of Truckin’ also weighed in on their favorite new products, highlighting truck parts and tools. Included within their coverage were such finds as K&N Blackhawk air intakes, a Hellwig rear sway bar, the American Force Zulu wheel and a COMP Cams performance cam. One of their favorite tools was the Ingersoll Rand 3/8-in. 12V drill/driver.