Although attitudes in the specialty-equipment industry have changed, outmoded stereotypes and unwarranted conduct still linger. Protect your company from a potential lawsuit with sexual harassment prevention training.
The customer has always been the mainstay of a successful retail
business, yet many companies fail to impart good customer service
training to their sales staff. The “Focus on the Customer: Introduction
to Selling” course is the first of the In-Gear Sales and Marketing
Series developed by the SEMA Education Institute (SEI) to ensure that
both new and veteran retailers know how to attract potential customers
and turn them into repeat business.
Key deadlines and information for exhibitors of the 2009 SEMA Show.
Don't wait until you're in Vegas to get your SEMA Show badge. Save
yourself the time in line and hit the floor right away by registering
early and receiving your badge in the mail.
SEMA President Chris Kersting outlines the programs and enhancements in place for this year's Show that promise to deliver value.
Stay updated on the latest SEMA Show news with the new SEMA Show Twitter feed. Click here to follow the latest announcements about booth events, seminars, press conferences and new products at the Show.
One of the staple features of the SEMA Show, the New Products Showcase highlights the industry’s most recent innovations in performance, function and style. The Showcase moves to a larger location for 2009.
- Read more about SEMA Council & Committee News: MPMC Hosts Motorsports Marketing Seminar at SEMA Show
News and updates from SEMA's councils and committees.
Ford Motor Company's Ken Czubay will discuss the automaker's commitment to creating customization-friendly cars and trucks at the 2009 SEMA Show Keynote Luncheon on Monday, November 2.
The Professional Restylers Organization (PRO), a SEMA council, invites
all industry professionals to attend its first Novemberfest reception at the SEMA Show to meet and network with OEM restylers, manufacturers, industry media
and others.