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Every jobber/retailer realizes that value attracts customers. Consumers will pay a premium price if they believe that they are receiving a premium product, and they will rush to a sale if they recognize they are receiving more than they're paying for.
Value is also the goal of the SEMA Show—value for exhibitors and value for jobbers/retailers.
Read on as SEMA President Chris Kersting outlines the programs and enhancements in place for this year's Show that promise to deliver value.