Learn which Asian, European, Latin American and Middle Eastern countries are the most promising for your product and why during "Global Growth: Successful Aftermarket Companies Show the Way to International Success." Scooter Brothers, SEMA chair-elect and Competition Performance Group COO, and Kevin Floody, K&N Engineering Inc./AEM Intake Systems international business manager, will discuss the steps involved in identifying new markets around the world.

Budgets are tight, but protecting your intellectual property—patents, trademarks and copyrights—is essential. How can a company make sure its intellectual property rights are protected while also keeping the amount spent on its intellectual property program within budget?

Saks Fifth Avenue in Fashion Show Mall on the Las Vegas Strip will host a complimentary holiday fashion presentation and champagne brunch on Wednesday, November 3 at 11:00 a.m. for spouses of 2010 SEMA Show exhibitors and attendees.

Continuing with this year’s attendee marketing campaign of “SEMA Show: Behind Your Business 100%” and the association’s efforts to market all the way up until Show time, a 16-page comprehensive brochure dropped in the mail earlier this week to 40,000 buyers.

The 2010 SEMA Show is packed with educational sessions, networking opportunities, keynote discussions and—thanks to sponsor UPS—a bit of NASCAR excitement. On Tuesday, November 2, UPS will welcome UPS NASCAR driver David Ragan to its SEMA Show booth #11937. SEMA attendees can enter a drawing at UPS’ booth for a chance to win a photo opportunity and autograph session with Ragan during the show.

In just a few weeks, SEMA Show exhibitors will showcase their innovations with thousands of new products and customized vehicles. As the visionaries of the industry, exhibitors will choose the hottest cars, trucks and 4x4-SUVs on the market through the first-ever SEMA Award presentation.

	The WTC will be bring some island attitude to the Las Vegas desert at this year’s SEMA Show in the form of a new Tropic Awards Reception. Complete with island fare, libations and leis, the council will use the beautiful backdrop of the Renaissance Hotel’s Pool and Envy Cellar to create an oasis retreat from the hustle and bustle.

The Wheel and Tire Council (WTC) is bringing an island attitude to its annual industry reception at the 2010 SEMA Show. Held Wednesday, November 3, from 5:00 p.m.–7:00 p.m. at the Renaissance Hotel’s Pool and Envy Cellar, the council will use the gathering to honor the industry and recognize its lifetime achievement recipient.

In addition to the awards, tropical fare and libations, WTC members and guests will be entertained by comedian Mike Stigs. So grab your Hawaiian shirt and join the WTC for a night of island attitude and awards. For more information contact Gina Ledesma at ginal@sema.org.

General Motors Design Awards program returns for the 2010 SEMA Show, and the automaker will search for the best, most innovative builds in various categories.

At the 2010 SEMA Show, attendees will have access to www.SEMAShow.com from their web-enabled smartphones.

The specialty-equipment industry is joining together to customize and auction off a brand-new ’11 Ford Fiesta, donated by Ford Motor Company. The vehicle will be prominently displayed at the 2010 SEMA Show and proceeds from the auction will benefit the SEMA Memorial Scholarship Fund.