SEMA Connects With 40,000 Key Buyer Prospects

This 16-page comprehensive brochure was dropped in the mail earlier this week to 40,000 2010 SEMA Show key buyer prospects.
Continuing with this year’s attendee marketing campaign of “SEMA Show: Behind Your Business 100%” and the association’s efforts to market all the way up until Show time, a 16-page comprehensive brochure dropped in the mail earlier this week to 40,000 buyers. Inside, the prospective buyers will find detailed information on the largest specialty-equipment trade show on the planet and why attending the Show is “100% worth it.”

Each section of the Show is profiled with a sample of its exhibitor educational offerings and images of what they can expect to see in terms of new products and accessorized display vehicles, all meant to reinforce that attending is the best investment a buyer can make. Also included is the entire listing of more than 70 education sessions and the unbeatable value to be had in Las Vegas, from hotel and airfare deals to airport shuttles, monorail passes and car-rental discounts.

This direct-mail campaign is just one small portion of the comprehensive buyer marketing campaign. This includes print and online ads in 115 titles, a 30,000-lead phone outreach effort with the Las Vegas Convention and Visitors Authority, targeted e-mails beginning as soon as registration opened on April 5, SEMA News and SEMA eNews articles, public relations communications and social media campaigns on MySEMA, Facebook, twitter and LinkedIn.

For more information on all things SEMA Show, visit