Buyers: October 17 is the last day to register for the 2010 SEMA Show and save $50 on early-bird registration. Register now and pay just $25!

With growing concerns about the next generation's perception of cars, SEMA has a tangible way the industry can extend a hand to college students attending the SEMA Show. "We feel it's critical to help students and companies in the aftermarket connect at the industry's leading trade show," said Jamie Eriksen, SEMA Education Director. "Now more than ever, the industry needs to proactively engage the next generation and let them know 'We have a place for you here.' Many years ago we developed the SEMA Show Student Program for this express purpose."

The 2010 SEMA Show is just four weeks away and deadlines are quickly approaching, which not only ensure services will be provided in a timely manner onsite, but also many contractors offer “early bird” or “advance rates” that can save you money if received by the published deadlines.

The 2010 SEMA Show will begin with the inaugural SEMA Vehicle Technology Keynote featuring Mark Reuss, president of General Motors North America. As an automotive enthusiast and long-time advocate of SEMA, Reuss will open up the Vehicle Technology Briefing Program on Driving Green Performance, Tuesday, November 2, 2010, at 9:00 a.m. in the Las Vegas Hilton Theatre.

Is the love affair with the car over? Say it isn't so! Recent studiesindicate a major shift in Gen Y's perception of the automobile.Historically, kids have relied heavily on the car to connectsocially—but not anymore.

Boost your SEMA Show experience by utilizing the tips outlined below. Whether it's your first SEMA Show or your twenty-first, taking advantage of this collection of programs and freebies will have you hitting the Show floor in stride. [Read more]

It’s the only place during the SEMA Show where you can have quality conversations and exchange business cards with dozens of potential new clients, vendors, mentors, industry leaders and new employee prospects in a matter of minutes. The SEMA Speed Networking Breakfast, powered by SBN, was called “the most talked about event at the SEMA Show” by PowerTV after two years of covering the event.

Now in its eighth year, the Gran Turismo Awards recognize the best vehicles shown at the 2010 SEMA Show in five different categories. The culmination of the awards is the Best in Show vehicle, which is personally selected from the category winners by Gran Turismo creator Kazunori Yamauchi and announced at the Gran Turismo Awards ceremony.

SEMA Show exhibitors: Generate more buzz for your company and its products at the 2010 SEMA Show by offering products to builders through the SEMA Products for Project-Vehicle Builders list.

The Tire Industry Association (TIA), one of the leading global authorities on tires, will present the following educational sessions for the 2010 Global Tire Expo–Powered by TIA, which is a part of the 2010 SEMA Show, taking place November 2–5, 2010, in Las Vegas. For the latest Expo information and updates, visit the “Events” section of www.tireindustry.org.