SEMA and Ford coordinated on the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show, asking more than 500 enthusiasts to report on interesting products and trends to social media sites like Facebook and Twitter.

Reece White joins SCCA as PR manager; THI Corp. adds Michael McGunagle as marketing director; CWR will participate in American Cancer Society's Relay for Life; ididit to conduct tour of hot rod shop and manufacturing facilities; and more news from around the industry.

Performance parts pioneer and SEMA Hall of Fame member John Simmons kept in touch with trends on the streets, at the track, and at the shows.

A lifelong automotive enthusiast with editorial and public relations experience, Dan Kahn is redefining the very role of public relations in the automotive aftermarket and proving that online smarts and strategy can overcome larger competitors with more traditional marketing plans.

Customize with confidence. That's the message SEMA wants dealers, installers and car buyers to hear via a campaign promoting the Pro Pledge warranty program.

News and updates from SEMA's councils and committees.

This series of SEMA News articles is aimed at developing Best Practices through knowledge, motivation and skills. “Hiring Right” covers methods for finding and retaining the best people for your business.

The Federal Trade Commission plans to come after businesses using bloggers and others in social media to endorse products and services. As of December 1, it will consider hauling flagrant users of cloaked endorsers into court.

TIA President Wayne Croswell and Executive Vice President Roy Littlefield outline the challenges of making tires and wheels a "show with a show" and raising the profile of tire manufacturers at the SEMA Show. Here they address several issues voiced by their member companies.