SEMA Show Exhibitors: Note These Important Show Deadlines and Updates

67 days until the Show!

August 28
• Exhibitor Registration Due (To Receive Badges in the Mail)–International Online

August 31
• International Buyers Guide Advertising Space Reservation
• Show Directory Advertising Space Reservations

September 4
• Celebrity Appearance Notification
• Exhibit Space Design Notification
• Hanging Sign Design Notification
• Media Conference Application
• Show Directory Listing Information due (online Only)
• Hotel Rooming Lists due (for room blocks of more than 15 rooms)

September 7
• Directory Advertising Materials due
• International Buyers Guide Advertising Materials due
• International Buyers Guide Complimentary Listings due

September 16
• Hotel reservations

September 18
• Exhibitor Registration Due (to receive badges in the mail)–Domestic Mail/Fax only

The complete 2009 SEMA Show Exhibitor Services Manual is now available online. Check for the link to the Exhibitor Services Manual and begin ordering services for your SEMA Show booth. You do not need to register or log-in to download the forms contained on this website, unless you are ordering services directly from Freeman.

Forward all forms and links contained on the Exhibitor Services Manual to others in your organization so everyone can conveniently download the forms they require to have a successful Show.

Freeman Online
If this is your first time using Freeman online, and you intend to order products or services from Freeman, click on the LOGIN link to register. If you need assistance, please contact Show Management at the following:

Phone: 702/450-7662, ext. 120

If you misplaced your Freeman Online password, contact Freeman Exhibitor Services Department at 702/407-4696.

Deadline: September 4
If your booth is 400 sq ft or larger, you must send an Exhibit Space Design Notification and an exhibit floor plan to Show Management. This can be hand-drawn with basic booth components, including hanging sign components, display fixtures sizes and vehicle placements. Please complete the form no later than September 4, and e-mail a copy of your floor plan to or fax it to 702/450-7732.

Exhibitors that have a hanging sign in their booth must complete the Hanging Sign Design Notification. It must include the height and width of the sign, the number of sides, exact location of where it will be hung over the booth, and sign graphics located on the sign. When shipping your hanging sign, it must be shipped separately from your booth using the Hanging Sign Shipping Label provided by Freeman. Shipping separately is less expensive and will help Freeman hang your sign in a timely manner.

Deadline: October 9
Don’t be shut out of SEMA’s most visible promotional opportunity. Submit your Feature Vehicle Application online by CLICKING HERE. Vehicles must be unique and aligned with the industry. Feature Vehicle Check-in takes place on Sunday, November 1. Select your check-in time when you sign up online. Vehicles are placed as they are checked in. Questions? Contact

Deadline: October 9
Does your company have a New Product? Take advantage of this free marketing opportunity by entering your product in the New Product Showcase. Your first product entry is FREE if entered by October 9 using your exhibitor password when entering your product online HERE. Have questions? E-mail or call 702/450-7662 ext. 119.

Deadline: September 16
Housing through the official SEMA Housing Bureau is available online by CLICKING HERE. Please be aware that any and all room rate reductions in the future will be retroactive and applicable to all rooms booked through SEMA’s official housing bureau, regardless of when it was reserved. CLICK HERE for a list of the current rates at each partner hotel and a map of the properties in Las Vegas. Free shuttle service is only provided to and from partner hotels.

Exhibitor Registration is now open! Don’t forget to register the people who are going to staff the booth—they will need a badge. Registration is available by CLICKING HERE. Free badges are available to exhibitors based on the size of their booth. Additional badges required over the allocated amount are $25 per badge. Exhibitor registration onsite is $25 per badge, regardless of any remaining allotment.

Unique individual e-mail addresses are required to complete registration for booth personnel. In order to receive a badge, each registrant is required to confirm their e-mail address once registration is complete. If the e-mail is not confirmed prior to the badge mailing, the badges will be held for pick up at the Show.

If you did not receive your exhibitor registration password via e-mail, please contact customer service at or call 702/450-7662, ext. 120.

Business Services (North Hall): Burgundy
Hot Rod Alley (Central Hall): Burgundy
Mobile Electronics & Technology (North Hall): Blue
Paint, Body & Equipment (North Hall): Red
Powersports & Utility Vehicles (Upper South Hall): Dark Tan
Racing and Performance (Central Hall): Red
Restoration Marketplace (Central Hall): Plum
Restyling & Car Care Accessories (North Hall): Green
Tires, Wheels & Equipment (Lower South Hall): Blue
Tools and Equipment (North Hall): Plum
Trucks, SUVs & Off-Road (Upper South Hall): Green