SEMA Show Tailors Program For Auto Dealers

(August 26, 2009)

Contact: Della Domingo
909-396-0289, ext. 130

Participants Learn to Integrate Accessory Sales into Dealerships at Second Annual “Dealer Day”

DIAMOND BAR, Calif. (August 26, 2009) – The 2009 SEMA Show will again include a dedicated program to help auto dealers tap into the $31.9 billion automotive accessories market. Referred to as “Dealer Day,” the program debuted last year and is scheduled to take place Wednesday, November 4, 2009, 11:00 am – 5:30 pm, at the Las Vegas Convention Center in Las Vegas, Nevada.

“The first annual Dealer Day program proved to be a success in helping new- and used-car dealers discover opportunities and ‘how to’ in selling specialty parts and accessories at the dealership,” said Chris Kersting, SEMA president and CEO. “The 2009 program will be similar in nature, while focusing on the issues most relevant to today’s economy and businesses.”

With more than 150 participants in the 2008 Dealer Day program, principals and key personnel from dealerships throughout the world discovered proven strategies and practical ideas on how to generate additional revenue by incorporating an accessories program into their businesses.

The program was created in response to the growing number of auto dealers who are interested in the profits available through accessory sales. Dealer Day’s targeted seminars and workshops allowed participants to hone in on established business models, such as partnering with a professional restyling facility, operating an in-house accessory center and balancing factory versus non-factory accessories. Co-sponsored by the National Automobile Dealers Association (NADA) and the National Independent Automobile Dealers Association (NIADA), this year’s program will include the following sessions: 

Recession-Busting Strategies to Speed Accessory Sales: Dealers will learn how to use accessories to reinvigorate sales, stimulate floor traffic and create high-margin profit centers throughout the dealership.

Dealer Panel: Successful Accessories Integration Today: Top dealers will share their best practices on how to integrate accessories into the selling process with today’s new business tools.

Turning Used Vehicles into New Money: Participants will learn how to identify innovative strategies to speed inventory turns and generate more sales with higher margins.
Warranties, Liability & Quality: Concerns & Solutions: The impact of accessories on new or used car warranties will be addressed along with the advantages of using an installer to reduce risk.
For more information or to register for the 2009 Dealer Day program, visit

The annual SEMA Show serves as the industry's showcase for new product, technology and business announcements. The 2009 Show will take place Tuesday - Friday, November 3 - 6, 2009. Businesses from throughout the United States and the world are attracted to this one-of-a-kind event.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $31.85 billion specialty automotive industry of 7,144 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit  and