For the past several years, SEMA has been working to provide added value to participation in the annual industry trade show in Las Vegas. This past year, the association conducted a first-ever Enthusiast Opinion Leader Research Program at the SEMA Show that was intended to promote new products...

Reports of Formula One working on a United States Grand Prix continue to circulate; Former Indy 500 winning car owner Barry Green has agreed to work as race strategist for Paul Tracy and the KV Racing Technology team; Popular Irish road racer Adam Carroll will drive some races for Andretti Autosport...

Cartronics wins the fourth annual Pioneer Sound Build-Off competition; Pit Bull Tires is sponsoring the Rally on the Rocks UTV event, taking place May 12–16; registration deadlines announced for Standards Testing Laboratories (STL) 2010 Tire Technology seminars at the company’s Massillon, Ohio...

Currently with more than 100 first-time exhibitors, the 2010 SEMA Show—which takes place Tuesday-Friday, November 2-5, 2010 in Las Vegas—is a can't-miss opportunity to reach thousands of industry professionals, display the latest new products and attend educational seminars designed to help you...

There are currently more than 100 companies signed up for the 2010 SEMA Show that will experience the specialty-equipment market's largest trade show for the first time. While the association has a great tradition of companies supporting the Show for more than 40 years, SEMA is very excited to...

SEMA Show exhibitors: Generate more buzz for your products by offering them to builders through the Products for Project-Vehicle Builders list. Available now until days prior to the opening of the 2010 SEMA Show, the list—featured each week in SEMA eNews—includes the exhibitors that are offering...

SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week.