The business tips and information delivered through the SEMA webinar program provides SEMA-member companies and their employees with bite-sized learning sessions that tackle the industry’s hottest topics.
Whether a company wants to focus on developing more effective marketing methods, maximizing its sales opportunities or protecting its intellectual property, the SEMA webinar program has the tips and insight that provide professional guidance specific to the specialty-equipment market.
Here are four most recent webinar sessions that were conducted during the past two months and are currently available as free downloads to SEMA members.
- “If Patton Ran Your Business”—Presented by Tom Shay of Profits+Plus
What do West Point cadets, General George Patton and your business have in common? If you said the book, On War, you likely attended Tom Shay’s three-part workshop at the 2009 SEMA Show. Shay helped participants determine strategies and tactics they can use to make 2010 a winning year, largely based on principles in the influential text cited by both Patton and still taught by West Point instructors. If you couldn’t make Shay’s seminar at the SEMA Show, here's your chance to hear now.
- “Tips for Maximizing Sales and Marketing ROI Within Online Automotive Communities”—Presented by Jason Bauer of VerticalScope and Justin Choi of Cie Studios
Every modern company must know how to utilize Internet resources in order to be competitive. Enthusiasts and general consumers alike use online automotive communities—forums and discussion boards—as their shopping guides for price, quality and convenience. This session provides the inside secrets about how to gain new customers and further build your business and delivers practical tips on how to succeed and what to avoid when dealing with online communities.
- “Patents, Trademarks and Copyrights: Ask the Experts”— Presented by: Stuart Gosswein, SEMA (Moderator); Merritt R. Blakeslee, The Blakeslee Law Firm; Steve Lustig, Dickinson Wright PLLC; Robb Roby, Knobbe Martens Olson & Bear
Learn about developing and protecting your intellectual property (IP) rights for your products and business without the strain of legal jargon. This session featured top attorneys in the specialty-equipment market answering IP questions on issues that impact your company.
- “Basics of Website Design and Content”—Presented by Brian Offenberger of the Aftermarketer Club
This is the fast, reliable and effective way to get your website up-to-speed. The action-packed hour provides a basic-yet-thorough overview behind the fundamentals of good website design and content that produces sales. Through this session you will understand the components of a great website, apply proven techniques to turn website visitors into customers, discover easy ways to add website content, learn how to evaluate website performance and gain the best practices necessary for website results.