Kyle Busch—whose 104 career wins across all three of its top series make him one of NASCAR’s top drivers in terms of diversity—is now hoping to head to the winner’s circle in a different kind of race: the Toyota Racing Dream Build Challenge. Busch—one of four racing stand-outs pitted against each...

Alexis DeJoria—one of only two women ever to win an NHRA Alcohol Funny Car race—is now the only woman in a different kind of competitive event—the Toyota Racing Dream Build Challenge. DeJoria—one of four famous drivers aiming to win the vehicle-modification build competition—is taking a stock Toyota...

Several SEMA members attended the recent Performance Warehouse Association (PWA) Conference in Phoenix, Arizona.

Quality product data management is driving business growth like never before. Stop by SEMA Show booth #20579 for a free demonstration of the SEMA Data Co-op (SDC) systems, visit with our technical experts and learn how product data management can grow your business in 2013 and beyond.

WD-40 Co. and Chip Foose will partner again—this time with Source Interlink Media—to build a second truck—’12 Ford F-350 Super Duty—that will benefit the Childhelp and Victory Junction children's charities. The companies also will create new, limited-edition WD-40 Smart Straw cans that feature some...

To keep up with the featured SEMA council and committee special events conducted at the SEMA Show, several event pages have been created on Facebook.

NEWS NUGGETS LANGDON SCORES FIRST TF TITLE; CAPPS, LINE, HINES ALSO WIN CHARLOTTE: Shawn Langdon raced to his first career Top Fuel victory last Sunday at the rain-delayed O’Reilly Auto Parts NHRA Nationals presented by Super Start Batteries at zMAX Dragway. Ron Capps (Funny Car), Jason Line (Pro...

The holidays are an important selling opportunity. Are you fully leveraging this crucial sales season? Join Bob Negen, WhizBang! Training and the SEMA Education Institute (SEI) for this fun, lively webinar, Thursday, September 27, at 10:00 a.m. (PDT) and you'll learn how to make the most of this...

Twenty-one manufacturers showed up to measure the ’13 Cadillac ATS, XTS and ’13 Chevrolet Spark during the Measuring Sessions at SEMA’s Diamond Bar, California, headquarters, September 5–6. Measuring Sessions provide manufacturers with hands-on access to new vehicles in order to gather surface data...

The 2012 SEMA Industry Awards Banquet—a popular annual event held on the final night of the SEMA Show—will appropriately be themed, "Innovations of Generations," and feature a rare performance by renowned comedian and fellow gearhead Christopher Titus.