Breaking News

40 SEMA Members Have Registered to Measure the 2012 Toyota Hilux—Have You?

  SEMA Measuring Sessions, Toyota Hilux, automotive industry research
SEMA will host three Measuring Sessions for the ’12 4x4 Toyota Hilux. The first will take place at SEMA headquarters in Diamond Bar, California, followed by sessions in the Midwest and on the East Coast.

Wheel, suspension, air-intake, exhaust, in-car entertainment, bedliners, grille guard and tonneau cover manufacturers are among the SEMA members who have already registered to measure a ’12 Toyota Hilux.

SEMA will import the Hilux to the United States as part of an exciting new program to provide SEMA members with access to vehicles that are popular overseas, but not sold in the United States. 

“We created this program to assist members in overcoming a traditional hurdle—gaining access to vehicles only found overseas,” noted Linda Spencer, SEMA director of international and government relations.  

The program is made possible by a Department of Commerce Market Development Cooperator Program grant from the U.S. government, which is working in partnership with SEMA to identify and create export opportunities for SEMA members.

The ’12 double-cab 4x4 Toyota Hilux was selected as the first vehicle to bring to the United States under this program. There have been more than 14 million units sold in 135 countries worldwide since its introduction. The Hilux is a top-selling vehicle in key countries/regions, including Australia, New Zealand, Europe, South Africa, Central America and the Middle East.

The West Coast session will take place at SEMA headquarters in Diamond Bar, California, in late July with others sessions will be scheduled shortly in the Midwest and on the East Coast. Following the measuring sessions, the vehicle will also be made available to members to conduct measurement/fitment checks in their own facilities.

Register now to participate in one of the three ’12 Toyota Hilux Measuring Sessions

Questions? Contact Linda Spencer at or call 202-415-8008.