Royal Purple has announced its sponsorship of Pro Stock driver Erica Enders-Stevens. The 2014 season marks Enders-Stevens' 10th competing in Pro Stock as she works to continue her reign as the most successful female Pro Stock driver in NHRA history.

Following a strong formal launch of its Product Information Management System (PIMS) in May 2013, coupled with the announcement of free product data exports to SEMA members later that year, the SEMA Data Co-op (SDC) reached a significant participation milestone with the signup of its 600th member.

Are you ready for the selling season? Would you like to boost your profits and expand your market reach? Standards compliant data is easily sharable, and the time to start is now! Led by Jim Graven, SEMA Data Co-op (SDC) director of membership, webinar participants will learn how the SDC program...

Information calls? Well not quite. But you will get customer service information you will be able to use immediately and forever. Nancy Friedman—the Telephone Doctor and a favorite SEMA conference speaker—brings you the "Eight Killer Words in Just 20 Minutes"—don’t worry, there will be plenty of...

This year’s Chevrolet SEMA Project Vehicle Program will focus on designers and manufacturers dedicated to creating new accessories and vehicle personalization items for Chevrolet's ’15 vehicles.

SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the e-mail...

How will your auto accessories be incorporated into future vehicles? Get answers during the SEMA Product Development Expo, a one-day conference just for product developers, designers and engineers.

Custom Lexus vehicles from the 2013 SEMA Show floor.

Legislation requiring a vehicle emissions inspection facility, at the request of the owner of a vehicle that has failed an on-board diagnostics test, to immediately conduct an exhaust emissions test of the vehicle at no cost to the owner was not approved by the House Environmental Matters Committee.