Experts Counsel Industry on the Hurdles and Benefits Any media outlet—print, the Internet, radio, billboards and more—can be used to market the businesses of automotive aftermarket companies. But there may be none that offers the reach and cost-per-thousand (CPM) advantages of television. To help...

Breaking news from SEMA member companies, including Hastings Manufacturing, J&L Marketing, Flaming River Industries, Kit Car Builder, The Hybrid Shop, Drake Automotive Group and more.

The SEMA Garage is officially open and ready for business. After months of planning and renovation, SEMA recently held a party to introduce the SEMA Garage to the automotive industry. Many were able to see firsthand such features of the Garage as the photo cove, 3-D printer, training center and...

More Than a Trade Show, It’s an Automotive ParadiseThe SEMA Show is a business event, as everyone in the industry knows. It’s the venue where buyers and sellers come together to provide products to installers and stock the shelves of retail outlets throughout the nation and the world. But it’s also...

GM Duramax Turbo Diesel, Dodge Charger SRT Hellcat, ’16 Chevy Camaro and Dodge Challenger SRT8

Prior to the official opening of the 2014 SEMA Show, members of the media can get a head start on coverage by attending the Light-Truck Accessory Alliance (LTAA) Media Preview. Registered and credentialed journalists can attend the first-ever pre-Show media event and avoid the rush of 60,000 buyers...

The Latest Tools for Getting the Most From Your Web and Social-Media MarketingBusinesses looking to evaluate the return on their efforts in web and social-media marketing can take heart: There are scores of analytical tools available that can precisely show them how well their campaigns are doing...

Nearly 25% of buyers attending the SEMA Show reside outside the United States. Show attendees are invited to participate in three interactive sessions regarding emerging international markets where top specialty-equipment distributors and retailers will discuss business challenges and opportunities...

In the past, the creation of an Interest-Charge Domestic International Sales Corporation (IC-DISC) has allowed U.S. manufacturers from a number of industries to greatly reduce the amount of tax paid on their exports—and the automotive industry has been no exception. For example, tax specialist...