SEMA News—October 2014

INDUSTRY NEWS

SEMA Show Events to Increase Export Opportunities

	The International Happy Hour is one of several SEMA Show events where exhibitors can network with buyers and distributors from around the world.

Nearly 25% of buyers attending the SEMA Show reside outside the United States. Show attendees are invited to participate in three interactive sessions regarding emerging international markets where top specialty-equipment distributors and retailers will discuss business challenges and opportunities and identify the best-selling products for street-performance, off-roading and other growing niches.

The sessions will take place Monday, November 3, in the Upper North Hall of the Las Vegas Convention Center, Room N259. The topics and times are: “Middle East Opportunities for U.S. Manufacturers,” 11:00 a.m.–12:00 p.m.; “The Developing Russian Specialty-Equipment Market,” 1:00 p.m.–2:00 p.m.; and “Insider Tips: Selling Specialty-Equipment Products in China, the World’s Largest Emerging Automotive Market,” 3:00 p.m.–4:00 p.m.

Exhibitors are also invited to network with buyers and distributors from around the world during the 11th annual International Happy Hour, Wednesday, November 5, where more than 1,000 companies are expected to attend. Top international media from key overseas markets will also be in attendance.

Registration is complimentary, but required. Questions? Contact bettyg@sema.org.