Experts Counsel Industry on the Hurdles and Benefits 

Any media outlet—print, the Internet, radio, billboards and more—can be used to market the businesses of automotive aftermarket companies. But there may be none that offers the reach and cost-per-thousand (CPM) advantages of television. To help manufacturers, retailers, installers and even warehouse distributors learn about the benefits, perceived hurdles and costs of TV marketing, the SEMA Show will present a super-session seminar entitled “Understand and Maximize Investments in Automotive TV Programming.” The event will be presented Monday, November 3, (the day before the official opening of the SEMA Show) from 3:00 p.m.–4:00 p.m. in room N258 adjacent to the North Hall of the Las Vegas Convention Center.