Lately, the aftermarket has been asking a lot of questions surrounding youth engagement. Is the upcoming generation still interested in the automotive lifestyle? Is the industry doing enough to attract young people and set them on career paths? And, perhaps most importantly, what new ideas do they...

As part of its mission to help its members’ businesses grow and thrive, the Wheel & Tire Council (WTC) centers its efforts on delivering meaningful benefits and opportunities during the SEMA Show. Whether it’s through educational offerings, networking venues or recognition of industry leaders during...

Activating the next generation of aftermarket industry leaders and innovators is a hot topic nowadays, as evidenced by various SEMA outreach initiatives—some new, some long-standing—aimed at youth engagement. The oldest and one of the most impactful is the SEMA Memorial Scholarship Fund. Since the...

In a strategic move that recently united the traditional light-truck accessory market and the burgeoning off-road segment into a potent coalition, the Truck & Off-Road Alliance (TORA), formerly the Light Truck Accessory Alliance (LTAA), is poised to shine at the SEMA Show.

As summer ebbs and autumn fast approaches, thoughts quickly turn to Las Vegas and the 2019 SEMA Show. Once again, the restyling community can expect to find programs and events of particular interest.