The strength of the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) comes from its members, and your voice matters. That’s why all WTSBC members are encouraged to attend the upcoming Virtual General Membership Meeting on Tuesday, Sept. 29. This virtual meeting is an opportunity to hear from...

By Gavin Knapp, SEMA Director of Market Research Are you ready for the 2026 SEMA Show? Of course not. The SEMA Show is sensory overload and it’s massive. It’s also the best place to explore new products and categories and opportunities across the industry that can help you grow. One of the best ways...

For Mike Lusso of The Coats Company, the aftermarket is more than an industry; it’s an opportunity to innovate, build relationships and leave a lasting mark. As Sustaining Engineer Manager, Lusso focuses on testing current and future products while working on advanced manufacturing of prototype...

Six automotive restylers will design and execute market-ready vehicle builds under strict criteria, with the completed builds to be unveiled and judged by industry experts and SEMA Show attendees at the 2026 SEMA Show.