The 2026 SEMA Show offers more than the latest automotive products and innovations on the show floor. From celebrity appearances and live entertainment to industry celebrations, interactive displays and member-exclusive amenities, there are plenty of ways to make the most of your time in Las Vegas...

By SEMA News Editors The 2026 SEMA Show, November 3-6, Las Vegas, is picking up speed, with strong exhibitor demand and continued growth across key categories, especially in tires, wheels and related service technologies. For professionals focused on this critical segment of the automotive...

WTSBC members attending the 2026 SEMA Show, November 3-6 in Las Vegas, have an opportunity to meet students interested in building careers in the automotive aftermarket during the Student Program Industry Networking Breakfast. Taking place Thursday, November 5, from 8:00 to 9:30 a.m. PT in West Hall...

Witness the debut of the HRIA and ARMO booth vehicles on Tuesday morning, meet the builders and hear the stories behind each build.