Sponsored by BendPak
Join the party as BendPak reveals the Valor C10 custom build, launches new lifts and garage equipment, and offers show specials across two massive booths.
BendPak will reveal its first custom truck, the Valor C10, at a tailgate party on opening day of the SEMA Show 2026, Tuesday, November 3, at 1:00 p.m. in Silver Lot Booth #80043. The industry is invited to join top automotive influencers for refreshments, music, and exclusive giveaways.
BendPak is bringing a high-octane party to the 2026 SEMA Show, anchoring its massive dual-booth presence with an outdoor tailgate on opening day, Tuesday, November 3, at 1:00 p.m. PST in Silver Lot Booth #80043. This event will feature the official global reveal of BendPak's radical Valor C10 custom truck build. The tailgate will feature a live DJ set, refreshments, exclusive giveaways and an elite lineup of top automotive influencers hanging out with fans.
While the outdoor tailgate centers on the truck debut, BendPak is using both booth locations for a massive rollout of new lifts and garage equipment from across its brands, including Ranger, QuickJack, Cool Boss, APEX, JackPak, MaxJax and Ergochair. Shop owners, technicians and automotive enthusiasts visiting the high-energy Silver Lot booth will get a first look at new products displayed alongside the Valor C10. Simultaneously, showgoers can step inside the Las Vegas Convention Center to Upper South Hall Booth #36129 for hands-on demonstrations of next-generation lifting and shop solutions.
"Everyone on our team is a car and truck enthusiast, so when it came time to debut the Valor C10, we knew we had to drop the tailgate, put some music on and hang out with the community that inspires us," says Jeff Kritzer, BendPak president and CEO. "SEMA is all about spotlighting the coolest builds, but it's also about equipping the shops that bring them to life. Alongside the truck, we're bringing a massive lineup of new gear across both booths. For us, this week is about celebrating where custom car and truck culture is right now and showing where we're taking equipment engineering next."
The SEMA Drop Breakdown
Explore BendPak's latest equipment rollouts––including a preview of what's next––across both official SEMA Show locations:
Outdoor Silver Lot--Booth #80043 (The Tailgate)
Alongside Valor C10, BendPak will reveal the latest MaxJax portable two-post lift and a new accessory that lets operators use it virtually anywhere. Attendees can also check out QuickJack portable lifts with new caster kits, BendPak service and parking lifts, Cool Boss air coolers, AutoPucks jack pads, APEX ramps, accessories and more.
- The Valor C10 Custom Build: Making its global debut, this radical truck combines classic C10 heritage with modern engineering and supercharged performance.
- MaxJax MAX7 Two-Post Lift: The portable two-post lift now features BendPak's exclusive Automatic Swing Arm Restraint System (ASARS) and 3 in. of additional lifting height to deliver even more confidence, clearance and convenience.
- MaxJax Accessories: The MaxJax Portable Mounting Base enables operators to set up an M6K, M7K or MAX7 lift virtually anywhere without permanent anchors. Add a MaxJax Turf Kit to pick up lawn equipment.
- Mobi-EVS2600: Preview the newest addition to the BendPak EV battery pack and powertrain lift table lineup coming soon.
Indoor Upper South Hall--Booth #36129 (The Shop Showcase)
BendPak's indoor SEMA Show booth will feature the world's first eight-arm lift––OctaFlex––alongside the new APEX line of affordable car lifts, ramps and wheel service equipment, Ranger wheel balancers, tire changers and accessories, QuickJack portable lifts with new caster kits, plus the latest air coolers for use in the shop or on the go.
- OctaFlex 12DPS: The world's first and only eight-arm two-post lift makes cab-off repairs, EV battery replacement and other demanding tasks so efficient that it pays for itself. Find out how much you can save. Now shipping.
- APEX Lineup: A full line of affordable car lifts, ramps and wheel service equipment.
- Vortex Bead Seaters: Achieve effortless tire bead seating when the tire changer doesn't have a built-in system.
Both Locations
- AutoPucks: New BMW models join universal, Tesla and Corvette model jack pad adapters to properly engage with the OEM recommended lifting points.
- QuickJack Caster Kits: The first OEM caster kits engineered to make it easier to move QuickJack lifts around the shop and precisely position them under vehicles.
- Exclusive Show Specials: SEMA Show-only pricing and ordering incentives on BendPak lifts and garage equipment are available all week.
Event Logistics
- What: BendPak Valor C10 reveal
- When: Tuesday, November 3, 1:00 p.m.
- Where: Outdoor Silver Lot Booth #80043, SEMA Show 2026, Las Vegas Convention Center
- The Lineup: Live DJ set, refreshments, exclusive giveaways and a casual hangout with a powerhouse lineup of top automotive creators
In addition to BendPak's official booth locations, attendees will also find BendPak lifts supporting partner displays, custom builds and feature vehicles across the show floor, including at Battle of the Builders Presented by Mothers High Performance Car Care and the SEMA FutureTech Studio.
Visit BendPak.com/SEMA for additional details and to register for access to exclusive SEMA specials. Subscribers will receive an email with a link to download and preview the offers. Review the specials, note the equipment you want to explore and bring your questions to the Show.
